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Agriculture · head to head

Farmers Business Network (FBN) vs Lindsay FieldNET

Farmers Business Network (FBN) logo

Farmers Business Network (FBN)

Agriculture

Farmer-to-farmer network and marketplace

From
$700/year
Rated
-
Full reviewWebsite
Lindsay FieldNET logo

Lindsay FieldNET

Agriculture

Remote pivot monitoring, control and irrigation scheduling that retrofits almost any electric pivot

From
$300/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Farmers Business Network (FBN) the Internet Archive's capture of Farmers Business Network's homepage on 2 January 2021 stated core FBN membership is free, with fees applying only to add-on services such as FBN Direct input purchases, crop marketing advisory, brokerage, financing and insurance, each offered by separately licensed FBN subsidiary entities.; Lindsay FieldNET the subscription is per pivot per year and permanent, so a thirty pivot farm carries roughly a five-figure annual bill on top of the retrofit hardware and never owns the capability outright.
  • They diverge on capability: Farmers Business Network (FBN) covers Seed performance analytics, Lindsay FieldNET covers Pivot Watch.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Farmers Business Network (FBN) and Lindsay FieldNET actually diverge.

Attributes where Farmers Business Network (FBN) and Lindsay FieldNET differ
AttributeFarmers Business Network (FBN)Lindsay FieldNET
Starting price$700/year$300/year
Pricing modelsubscriptionPer pivot per year plus hardware
Founded2014Unknown

Identical on both: free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Farmers Business Network (FBN)

  • Seed performance analytics
  • Input price transparency
  • Direct input purchasing
  • Yield analytics
  • Crop marketing tools
  • Farm financing
  • Agronomic insights
  • Farmer network access

Only in Lindsay FieldNET

  • Pivot Watch
  • Pivot Control retrofit
  • Remote start and stop
  • FieldNET Advisor
  • Variable rate irrigation
  • Alerts and diagnostics
  • Multi-brand fleet view

What people use each for

The jobs each tool is most often brought in to do.

Farmers Business Network (FBN)

  • Input purchasingnot Lindsay FieldNET
  • Seed selectionnot Lindsay FieldNET
  • Price comparisonnot Lindsay FieldNET
  • Farm financingnot Lindsay FieldNET
  • Market insightsnot Lindsay FieldNET

Lindsay FieldNET

  • A farm with Valley, Reinke and Zimmatic pivots that wants one app instead of three vendor systemsnot Farmers Business Network (FBN)
  • An operation with pivots an hour apart where a physical check costs half a daynot Farmers Business Network (FBN)
  • A grower under a water allocation that needs defensible scheduling to stay inside the limitnot Farmers Business Network (FBN)
  • A manager who needs an alert the moment a pivot stops overnight rather than at dawnnot Farmers Business Network (FBN)

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Farmers Business Network (FBN)

  • The Internet Archive's capture of Farmers Business Network's homepage on 2 January 2021 stated core FBN membership is free, with fees applying only to add-on services such as FBN Direct input purchases, crop marketing advisory, brokerage, financing and insurance, each offered by separately licensed FBN subsidiary entities.

Lindsay FieldNET

  • The subscription is per pivot per year and permanent, so a thirty pivot farm carries roughly a five-figure annual bill on top of the retrofit hardware and never owns the capability outright.
  • The Pivot Control retrofit is around $1,700 a unit before installation, which on an older or low-value pivot can approach a meaningful fraction of what the machine is worth.
  • FieldNET Advisor is priced separately from control, so the scheduling intelligence that justifies the platform is an additional line item rather than part of the subscription.
  • Cellular coverage decides whether it works; pivots in a coverage hole get intermittent control and alerts, which is the worst possible failure mode for a system you have stopped driving out to check.
  • Support and installation run through Lindsay dealers, so a farm in a territory with a weak dealer gets slow retrofits and slow fault resolution regardless of what the platform can do.

Pricing, plan by plan

Farmers Business Network (FBN)

$700/year
  • FBN Membership$700/year
    • Access to FBN Analytics
    • Seed performance data
    • Chemical price transparency
  • FBN DirectFree
    • Transparent input pricing
    • Direct-to-farm delivery
    • Seed & crop protection

Lindsay FieldNET

$300/year
  • Pivot Watch$undefined/year
    • Monitoring only, no remote control
    • Lower annual subscription than control tiers
    • Device purchased per pivot
  • Pivot Control$300/year
    • Approximately $300 per pivot per year
    • Retrofit unit around $1,700 plus installation
    • Full remote start, stop, speed and endgun control
  • FieldNET Advisor$undefined/year
    • Irrigation scheduling and decision support
    • Priced separately on top of control subscription
    • Uses soil, crop stage and weather inputs

Which should you pick?

Choose Farmers Business Network (FBN) if

  • You need seed performance analytics.
  • You work on Web, Ios, Android.
  • You also want input price transparency.
Farmers Business Network (FBN) review

Choose Lindsay FieldNET if

  • You need pivot watch.
  • You work on Web, iOS, Android.
  • You also want pivot control retrofit.
Lindsay FieldNET review

Questions people ask

Is Farmers Business Network (FBN) or Lindsay FieldNET better?
Neither clearly leads. Farmers Business Network (FBN) starts at $700/year and Lindsay FieldNET at $300/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Farmers Business Network (FBN) or Lindsay FieldNET?
Farmers Business Network (FBN) starts at $700/year and Lindsay FieldNET at $300/year.
Does Farmers Business Network (FBN) or Lindsay FieldNET run on more platforms?
Farmers Business Network (FBN) runs on Web, Ios, Android. Lindsay FieldNET runs on Web, iOS, Android.
What is Farmers Business Network (FBN) best used for?
Farmers Business Network (FBN) is most often used for input purchasing, seed selection, price comparison, farm financing. Of those, input purchasing and seed selection are not what Lindsay FieldNET is typically brought in for.
What can Farmers Business Network (FBN) do that Lindsay FieldNET cannot?
Farmers Business Network (FBN) covers Seed performance analytics, Input price transparency, Direct input purchasing, Yield analytics. Lindsay FieldNET covers Pivot Watch, Pivot Control retrofit, Remote start and stop, FieldNET Advisor.

Answered from the vendors’ own pages

Lindsay FieldNET: Does FieldNET only work with Zimmatic pivots?

No. FieldNET Pivot Control is built to retrofit almost any electric pivot, and mixed fleets of Valley, Reinke and Zimmatic machines run in one account.

Lindsay FieldNET: What does it cost per pivot?

Around $1,700 for a Pivot Control unit plus installation, then roughly $300 per pivot per year. Pivot Watch monitoring is cheaper on both.

Lindsay FieldNET: Is FieldNET Advisor included?

No. Advisor is the scheduling and decision support layer and is quoted separately from remote control.

Lindsay FieldNET: What happens if the cellular signal drops?

You lose remote control and alerting until it returns, which is why coverage should be checked at each pivot before committing.

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