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LMS · head to head

Edpuzzle vs Thought Industries

Edpuzzle logo

Edpuzzle

LMS

Make any video your lesson

From
Free
Rated
-
Full reviewWebsite
Thought Industries logo

Thought Industries

LMS

External learning platform for companies that sell training to customers and partners as a product

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Edpuzzle has a free tier, so it costs nothing to try first.
  • Each has a real cost: Edpuzzle free tier limited to 20 videos maximum, with no storage increase from deleting; Thought Industries the annual floor is an enterprise number, so organisations with modest training revenue pay more in platform fees than a revenue share would have cost them.
  • They diverge on capability: Edpuzzle covers Video embedding, Thought Industries covers Commerce engine.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Edpuzzle and Thought Industries actually diverge.

Attributes where Edpuzzle and Thought Industries differ
AttributeEdpuzzleThought Industries
Starting priceFreeOn request
Pricing modelUnknownquote
Free tierYesNo
Founded2013Unknown

Identical on both: platforms (Web, iOS, Android), user rating (Not yet rated), category (LMS).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Edpuzzle

  • Video embedding
  • Question overlays
  • Audio notes
  • Voiceover
  • Progress tracking
  • Gradebook
  • LMS integration
  • Mobile app

Only in Thought Industries

  • Commerce engine
  • Licence and seat management
  • Multi-tenant panorama delivery
  • Certification programmes
  • Learning path personalisation
  • Analytics on revenue and consumption

What people use each for

The jobs each tool is most often brought in to do.

Edpuzzle

  • Flipped classroomnot Thought Industries
  • Video assignmentsnot Thought Industries
  • Formative assessmentnot Thought Industries
  • Remote learningnot Thought Industries

Thought Industries

  • A software company whose customer certification programme has grown past what a creator platform can administernot Edpuzzle
  • Professional bodies selling continuing education with certification renewal cyclesnot Edpuzzle
  • Manufacturers training distributor and dealer networks who each need their own branded environmentnot Edpuzzle
  • Any training business where a percentage of revenue model has become more expensive than a flat platform feenot Edpuzzle

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Edpuzzle

  • Free tier limited to 20 videos maximum, with no storage increase from deleting
  • Primarily focused on K-12; less comprehensive for higher education video management
  • Advanced features require paid plan, limiting free users to basic interactivity

Thought Industries

  • The annual floor is an enterprise number, so organisations with modest training revenue pay more in platform fees than a revenue share would have cost them.
  • Implementation is measured in months and needs an internal owner, so the platform sits unused and paid for during a slow rollout.
  • It is designed for external audiences, so using it for internal employee compliance training means paying for commerce and multi-tenancy capability that internal training does not need.
  • Configuration depth for commerce and tenancy means the administrator role is a real job, and organisations that assign it as a fraction of someone else's role underuse the system.
  • Content authoring is not the strength, so most customers pair it with a separate authoring tool and manage two vendors and two content workflows.

Pricing, plan by plan

Edpuzzle

Free
  • FreeFree
    • 20 videos maximum
    • Basic interactive features
    • Limited analytics
  • Pro Teacher$12/month
    • Unlimited videos
    • Advanced analytics
    • Priority support
  • Pro Annual$162/year
    • Same as Pro Teacher
    • Annual discount

Thought Industries

On request
  • Thought Industries$undefined/year
    • Annual platform fee, quoted
    • No percentage taken of course revenue
    • Implementation and success services quoted separately

Which should you pick?

Choose Edpuzzle if

  • You need video embedding.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want question overlays.
Edpuzzle review

Choose Thought Industries if

  • You need commerce engine.
  • You work on Web, iOS, Android.
  • You also want licence and seat management.
Thought Industries review

Questions people ask

Is Edpuzzle or Thought Industries better?
Neither clearly leads. Edpuzzle starts at Free and Thought Industries at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Edpuzzle or Thought Industries?
Edpuzzle has a free tier; the other does not. Paid plans start at Free for Edpuzzle and On request for Thought Industries.
Does Edpuzzle or Thought Industries run on more platforms?
Both run on Web, iOS, Android, so platform support will not decide this one for you.
Can I use Edpuzzle for free?
Yes. Edpuzzle has a free tier, so you can try it without paying. Thought Industries starts at On request.
What is Edpuzzle best used for?
Edpuzzle is most often used for flipped classroom, video assignments, formative assessment, remote learning. Of those, flipped classroom and video assignments are not what Thought Industries is typically brought in for.
What can Edpuzzle do that Thought Industries cannot?
Edpuzzle covers Video embedding, Question overlays, Audio notes, Voiceover. Thought Industries covers Commerce engine, Licence and seat management, Multi-tenant panorama delivery, Certification programmes.

Answered from the vendors’ own pages

Edpuzzle: What is the video storage limit on the free Edpuzzle plan?

Free accounts can store up to 20 videos. Deleting videos does not increase the limit. Upgrading to a Pro plan provides unlimited storage.

Source
Thought Industries: Does Thought Industries take a percentage of course sales?

No. It charges an annual platform fee. That is more expensive than a revenue share at low volume and considerably cheaper once training revenue grows.

Edpuzzle: Can I use videos from YouTube in Edpuzzle?

Yes, Edpuzzle lets you take videos from YouTube, Khan Academy, Crash Course, TED-Ed, and National Geographic, then add interactive elements like questions and annotations.

Source
Thought Industries: Can one platform serve several corporate customers separately?

Yes. Multi-tenant delivery gives each business customer its own branded environment and administrator while content stays centrally managed.

Edpuzzle: How much does Edpuzzle Pro cost?

Edpuzzle Pro starts at $12 per month for individuals, or $162 per year. Professional license options are available for schools and districts at custom pricing.

Source
Thought Industries: Is it suitable for internal employee training?

It can do it, but you would be paying for commerce and tenancy features that internal compliance training does not use. A corporate learning platform is usually the better fit.

Edpuzzle: Can I embed my own voice narration?

Yes, one of Edpuzzle's key features is the ability to add your own voice narration and explanations to any video, making content more personalized for your class.

Source
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