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LMS · head to head

ClassDojo vs Thought Industries

ClassDojo logo

ClassDojo

LMS

Build amazing classroom communities

From
Free
Rated
-
Full reviewWebsite
Thought Industries logo

Thought Industries

LMS

External learning platform for companies that sell training to customers and partners as a product

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only ClassDojo has a free tier, so it costs nothing to try first.
  • Each has a real cost: ClassDojo the AI homework helper, the 2,000 plus digital book library, detailed progress reports, memory albums and calendar sync are all restricted to the paid ClassDojo Plus subscription; Thought Industries the annual floor is an enterprise number, so organisations with modest training revenue pay more in platform fees than a revenue share would have cost them.
  • They diverge on capability: ClassDojo covers Behavior tracking, Thought Industries covers Commerce engine.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which ClassDojo and Thought Industries actually diverge.

Attributes where ClassDojo and Thought Industries differ
AttributeClassDojoThought Industries
Starting priceFreeOn request
Pricing modelfreemiumquote
Free tierYesNo
Founded2011Unknown

Identical on both: platforms (Web, IOS, Android), user rating (Not yet rated), category (LMS).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ClassDojo

  • Behavior tracking
  • Parent messaging
  • Class story
  • Student portfolios
  • Dojo points
  • Translation
  • School story
  • Mobile app

Only in Thought Industries

  • Commerce engine
  • Licence and seat management
  • Multi-tenant panorama delivery
  • Certification programmes
  • Learning path personalisation
  • Analytics on revenue and consumption

What people use each for

The jobs each tool is most often brought in to do.

ClassDojo

  • classroom communication and behavior trackingnot Thought Industries
  • teacher-parent communicationnot Thought Industries
  • student engagement toolsnot Thought Industries

Thought Industries

  • A software company whose customer certification programme has grown past what a creator platform can administernot ClassDojo
  • Professional bodies selling continuing education with certification renewal cyclesnot ClassDojo
  • Manufacturers training distributor and dealer networks who each need their own branded environmentnot ClassDojo
  • Any training business where a percentage of revenue model has become more expensive than a flat platform feenot ClassDojo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ClassDojo

  • The AI homework helper, the 2,000 plus digital book library, detailed progress reports, memory albums and calendar sync are all restricted to the paid ClassDojo Plus subscription
  • ClassDojo Plus is sold to families rather than to schools, so parents pay for the premium tier
  • The Plus page publishes no monthly or yearly price, only a 7 day free trial
  • No pricing is published for the school leader or district offerings

Thought Industries

  • The annual floor is an enterprise number, so organisations with modest training revenue pay more in platform fees than a revenue share would have cost them.
  • Implementation is measured in months and needs an internal owner, so the platform sits unused and paid for during a slow rollout.
  • It is designed for external audiences, so using it for internal employee compliance training means paying for commerce and multi-tenancy capability that internal training does not need.
  • Configuration depth for commerce and tenancy means the administrator role is a real job, and organisations that assign it as a fraction of someone else's role underuse the system.
  • Content authoring is not the strength, so most customers pair it with a separate authoring tool and manage two vendors and two content workflows.

Pricing, plan by plan

ClassDojo

Free
  • FreeFree
    • Behavior points
    • Messaging
    • Class story
  • Plus$7.99/month
    • All free features
    • Beyond School
    • Dojo Islands
  • School$undefined/month
    • School story
    • Admin tools
    • Analytics

Thought Industries

On request
  • Thought Industries$undefined/year
    • Annual platform fee, quoted
    • No percentage taken of course revenue
    • Implementation and success services quoted separately

Which should you pick?

Choose ClassDojo if

  • You need behavior tracking.
  • You want to start without paying.
  • You work on Web, IOS, Android.
  • You also want parent messaging.
ClassDojo review

Choose Thought Industries if

  • You need commerce engine.
  • You work on Web, iOS, Android.
  • You also want licence and seat management.
Thought Industries review

Questions people ask

Is ClassDojo or Thought Industries better?
Neither clearly leads. ClassDojo starts at Free and Thought Industries at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ClassDojo or Thought Industries?
ClassDojo has a free tier; the other does not. Paid plans start at Free for ClassDojo and On request for Thought Industries.
Does ClassDojo or Thought Industries run on more platforms?
ClassDojo runs on Web, IOS, Android. Thought Industries runs on Web, iOS, Android.
Can I use ClassDojo for free?
Yes. ClassDojo has a free tier, so you can try it without paying. Thought Industries starts at On request.
What is ClassDojo best used for?
ClassDojo is most often used for classroom communication and behavior tracking, teacher-parent communication, student engagement tools. Of those, classroom communication and behavior tracking and teacher-parent communication are not what Thought Industries is typically brought in for.
What can ClassDojo do that Thought Industries cannot?
ClassDojo covers Behavior tracking, Parent messaging, Class story, Student portfolios. Thought Industries covers Commerce engine, Licence and seat management, Multi-tenant panorama delivery, Certification programmes.

Answered from the vendors’ own pages

ClassDojo: Is ClassDojo free?

Yes, ClassDojo core platform is free for teachers forever; the service is positioned as a free tool for educators without required payment.

Source
Thought Industries: Does Thought Industries take a percentage of course sales?

No. It charges an annual platform fee. That is more expensive than a revenue share at low volume and considerably cheaper once training revenue grows.

ClassDojo: What is ClassDojo Plus and how much does it cost?

ClassDojo Plus is the premium tier; specific pricing details are not published on the ClassDojo website and require direct inquiry with the company.

Source
Thought Industries: Can one platform serve several corporate customers separately?

Yes. Multi-tenant delivery gives each business customer its own branded environment and administrator while content stays centrally managed.

ClassDojo: Are parents charged to use ClassDojo?

ClassDojo does not charge parents for the service; the free platform includes parent-teacher communication features at no cost to families.

Source
Thought Industries: Is it suitable for internal employee training?

It can do it, but you would be paying for commerce and tenancy features that internal compliance training does not use. A corporate learning platform is usually the better fit.

ClassDojo: Why is ClassDojo free if there's a premium tier?

ClassDojo offers free core features to teachers to drive adoption; premium features for advanced needs or professional development are available as paid add-ons.

Source
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