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Software · head to head

Drift vs Fathom Analytics

Drift logo

Drift

Software

The Conversation Cloud

From
$2500/month
Rated
-
Full reviewWebsite
Fathom Analytics logo

Fathom Analytics

Software

Website analytics made simple

From
$14/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Drift product is being sunset by Salesloft with successor service (1mind) recommended; Fathom Analytics there is no free tier, only a 7 day trial
  • They diverge on capability: Drift covers Live chat, Fathom Analytics covers Page view tracking.

Where they differ

Only the attributes on which Drift and Fathom Analytics actually diverge.

Attributes where Drift and Fathom Analytics differ
AttributeDriftFathom Analytics
Starting price$2500/month$14/month
Pricing modelUnknownsubscription
Founded20152014

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Drift

  • Live chat
  • AI chatbots
  • Meeting scheduling
  • Email sequences
  • Visitor intelligence
  • Conversation routing
  • Mobile app
  • Analytics dashboard

Only in Fathom Analytics

  • Page view tracking
  • Goal tracking
  • Real-time analytics
  • Referrer tracking
  • Privacy-focused
  • GDPR compliant
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Drift

  • Lead qualificationnot Fathom Analytics
  • Meeting bookingnot Fathom Analytics
  • Customer supportnot Fathom Analytics
  • Account-based marketingnot Fathom Analytics
  • Sales accelerationnot Fathom Analytics

Fathom Analytics

  • Privacy-focused web analytics without cookie bannersnot Drift
  • A lightweight Google Analytics replacementnot Drift
  • Tracking many sites from one accountnot Drift
  • Long-term historical reporting while subscribednot Drift

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Drift

  • Product is being sunset by Salesloft with successor service (1mind) recommended
  • Mandatory bundling within Salesloft increases cost
  • No free tier available
  • Customer support and knowledge base have been deprioritized
  • Limited to enterprise B2B pipeline generation focus

Fathom Analytics

  • There is no free tier, only a 7 day trial
  • Priced on pageviews, from $45 a month at the 500,000 pageview level
  • Custom events count against the pageview allowance rather than being tracked separately
  • Site allowances come in packs, with additional 50-site packs at $10 a month
  • Data is retained forever only while the subscription is active

Pricing, plan by plan

Drift

$2500/month

No published plan breakdown. See the Drift review.

Fathom Analytics

$14/month
  • Starter$14/month
    • Unlimited page views
    • 1 site
    • Real-time analytics

Which should you pick?

Choose Drift if

  • You need live chat.
  • You also want ai chatbots.
Drift review

Choose Fathom Analytics if

  • You need page view tracking.
  • You also want goal tracking.
Fathom Analytics review

Questions people ask

Is Drift or Fathom Analytics better?
Neither clearly leads. Drift starts at $2500/month and Fathom Analytics at $14/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Drift or Fathom Analytics?
Drift starts at $2500/month and Fathom Analytics at $14/month.
Does Drift or Fathom Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Drift best used for?
Drift is most often used for lead qualification, meeting booking, customer support, account-based marketing. Of those, lead qualification and meeting booking are not what Fathom Analytics is typically brought in for.
What can Drift do that Fathom Analytics cannot?
Drift covers Live chat, AI chatbots, Meeting scheduling, Email sequences. Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking.

Answered from the vendors’ own pages

Drift: What is the current status of Drift in 2026?

On March 6, 2026, Clari and Salesloft announced the gradual sunset of Drift's conversational marketing solution, with 1mind named as its exclusive AI successor. Drift remains available but its future is limited.

Source
Drift: How much does Drift cost?

Drift pricing starts around $2,500/month ($30,000/year) for Premium chat-only capabilities, with Enterprise plans exceeding $80,000/year. Drift is bundled within Salesloft and billed annually only.

Source
Drift: What features come with Drift Premium?

Premium plans include live chat widget, custom chatbot flows, meeting scheduling with calendar integration, basic playbooks, email sequences, and standard integrations.

Source
Drift: Does Drift offer a free plan?

No, Drift no longer publicly advertises a free plan as of 2026. All plans require annual billing through Salesloft.

Source
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Related pages

More on Drift

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