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Marketing & Analytics · head to head

AB Tasty vs Drift

AB Tasty logo

AB Tasty

Marketing & Analytics

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Drift logo

Drift

SaaS

The Conversation Cloud

From
$2500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Drift product is being sunset by Salesloft with successor service (1mind) recommended
  • They diverge on capability: AB Tasty covers A/B testing, Drift covers Live chat.

Where they differ

Only the attributes on which AB Tasty and Drift actually diverge.

Attributes where AB Tasty and Drift differ
AttributeAB TastyDrift
Starting price€500/month$2500/month
Pricing modelquoteUnknown
CategoryMarketing & AnalyticsSaaS
Founded20112015

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • Web support

Only in Drift

  • Live chat
  • AI chatbots
  • Meeting scheduling
  • Email sequences
  • Visitor intelligence
  • Conversation routing
  • Mobile app
  • Analytics dashboard

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Drift
  • Feature flagging and progressive rolloutsnot Drift
  • Personalising content for identified and anonymous visitorsnot Drift
  • Search, recommendations and merchandising for ecommercenot Drift
  • Conversion optimisation experiments across channelsnot Drift

Drift

  • Lead qualificationnot AB Tasty
  • Meeting bookingnot AB Tasty
  • Customer supportnot AB Tasty
  • Account-based marketingnot AB Tasty
  • Sales accelerationnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Drift

  • Product is being sunset by Salesloft with successor service (1mind) recommended
  • Mandatory bundling within Salesloft increases cost
  • No free tier available
  • Customer support and knowledge base have been deprioritized
  • Limited to enterprise B2B pipeline generation focus

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Drift

$2500/month

No published plan breakdown. See the Drift review.

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Drift if

  • You need live chat.
  • You also want ai chatbots.
Drift review

Questions people ask

Is AB Tasty or Drift better?
Neither clearly leads. AB Tasty starts at €500/month and Drift at $2500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Drift?
AB Tasty starts at €500/month and Drift at $2500/month.
Does AB Tasty or Drift run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Drift is typically brought in for.
What can AB Tasty do that Drift cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Drift covers Live chat, AI chatbots, Meeting scheduling, Email sequences. Both handle Salesforce.

Answered from the vendors’ own pages

Drift: What is the current status of Drift in 2026?

On March 6, 2026, Clari and Salesloft announced the gradual sunset of Drift's conversational marketing solution, with 1mind named as its exclusive AI successor. Drift remains available but its future is limited.

Source
Drift: How much does Drift cost?

Drift pricing starts around $2,500/month ($30,000/year) for Premium chat-only capabilities, with Enterprise plans exceeding $80,000/year. Drift is bundled within Salesloft and billed annually only.

Source
Drift: What features come with Drift Premium?

Premium plans include live chat widget, custom chatbot flows, meeting scheduling with calendar integration, basic playbooks, email sequences, and standard integrations.

Source
Drift: Does Drift offer a free plan?

No, Drift no longer publicly advertises a free plan as of 2026. All plans require annual billing through Salesloft.

Source
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Related pages

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