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Drift vs VWO

Drift logo

Drift

Software

The Conversation Cloud

From
$2500/month
Rated
-
Full reviewWebsite
VWO logo

VWO

Software

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only VWO has a free tier, so it costs nothing to try first.
  • Each has a real cost: Drift product is being sunset by Salesloft with successor service (1mind) recommended; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: Drift covers Live chat, VWO covers A/B testing.

Where they differ

Only the attributes on which Drift and VWO actually diverge.

Attributes where Drift and VWO differ
AttributeDriftVWO
Starting price$2500/monthFree
Pricing modelUnknownusage-based
Free tierNoYes
PlatformsWebWeb, iOS, Android, Server-side
Founded20152007

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Drift

  • Live chat
  • AI chatbots
  • Meeting scheduling
  • Email sequences
  • Visitor intelligence
  • Conversation routing
  • Mobile app
  • Analytics dashboard

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Google Analytics
  • SSL encryption
  • Cloud deployment

Both cover

  • Slack

What people use each for

The jobs each tool is most often brought in to do.

Drift

  • Lead qualificationnot VWO
  • Meeting bookingnot VWO
  • Customer supportnot VWO
  • Account-based marketingnot VWO
  • Sales accelerationnot VWO

VWO

  • A/B testing and multivariate testingnot Drift
  • Conversion rate optimisationnot Drift
  • Behavioural analytics and session recordingsnot Drift
  • Feature experimentation and progressive rolloutsnot Drift

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Drift

  • Product is being sunset by Salesloft with successor service (1mind) recommended
  • Mandatory bundling within Salesloft increases cost
  • No free tier available
  • Customer support and knowledge base have been deprioritized
  • Limited to enterprise B2B pipeline generation focus

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Drift

$2500/month

No published plan breakdown. See the Drift review.

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Drift if

  • You need live chat.
  • You also want ai chatbots.
Drift review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is Drift or VWO better?
Neither clearly leads. Drift starts at $2500/month and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Drift or VWO?
VWO has a free tier; the other does not. Paid plans start at $2500/month for Drift and Free for VWO.
Does Drift or VWO run on more platforms?
Drift runs on Web. VWO runs on Web, iOS, Android, Server-side.
Can I use VWO for free?
Yes. VWO has a free tier, so you can try it without paying. Drift starts at $2500/month.
What is Drift best used for?
Drift is most often used for lead qualification, meeting booking, customer support, account-based marketing. Of those, lead qualification and meeting booking are not what VWO is typically brought in for.
What can Drift do that VWO cannot?
Drift covers Live chat, AI chatbots, Meeting scheduling, Email sequences. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Both handle Slack.

Answered from the vendors’ own pages

Drift: What is the current status of Drift in 2026?

On March 6, 2026, Clari and Salesloft announced the gradual sunset of Drift's conversational marketing solution, with 1mind named as its exclusive AI successor. Drift remains available but its future is limited.

Source
Drift: How much does Drift cost?

Drift pricing starts around $2,500/month ($30,000/year) for Premium chat-only capabilities, with Enterprise plans exceeding $80,000/year. Drift is bundled within Salesloft and billed annually only.

Source
Drift: What features come with Drift Premium?

Premium plans include live chat widget, custom chatbot flows, meeting scheduling with calendar integration, basic playbooks, email sequences, and standard integrations.

Source
Drift: Does Drift offer a free plan?

No, Drift no longer publicly advertises a free plan as of 2026. All plans require annual billing through Salesloft.

Source
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Related pages

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