Softwr

Marketing & Analytics · head to head

Convert vs Drift

Convert logo

Convert

Marketing & Analytics

A/B testing platform for enterprises

From
$1000/month
Rated
-
Full reviewWebsite
Drift logo

Drift

SaaS

The Conversation Cloud

From
$2500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Drift product is being sunset by Salesloft with successor service (1mind) recommended
  • They diverge on capability: Convert covers A/B testing, Drift covers Live chat.

Where they differ

Only the attributes on which Convert and Drift actually diverge.

Attributes where Convert and Drift differ
AttributeConvertDrift
Starting price$1000/month$2500/month
Pricing modelquoteUnknown
CategoryMarketing & AnalyticsSaaS
Founded20122015

Identical on both: free tier (No), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Convert

  • A/B testing
  • Multivariate testing
  • Analytics
  • API access
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • Web support

Only in Drift

  • Live chat
  • AI chatbots
  • Meeting scheduling
  • Email sequences
  • Visitor intelligence
  • Conversation routing
  • Mobile app
  • Analytics dashboard

What people use each for

The jobs each tool is most often brought in to do.

Convert

  • A/B, split and multivariate testing on websitesnot Drift
  • Server-side experimentation and feature flaggingnot Drift
  • Personalising site content to visitor segmentsnot Drift

Drift

  • Lead qualificationnot Convert
  • Meeting bookingnot Convert
  • Customer supportnot Convert
  • Account-based marketingnot Convert
  • Sales accelerationnot Convert

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Drift

  • Product is being sunset by Salesloft with successor service (1mind) recommended
  • Mandatory bundling within Salesloft increases cost
  • No free tier available
  • Customer support and knowledge base have been deprioritized
  • Limited to enterprise B2B pipeline generation focus

Pricing, plan by plan

Convert

$1000/month
  • Professional$1000/month
    • A/B testing
    • Analytics
    • API access

Drift

$2500/month

No published plan breakdown. See the Drift review.

Which should you pick?

Choose Convert if

  • You need a/b testing.
  • You also want multivariate testing.
Convert review

Choose Drift if

  • You need live chat.
  • You also want ai chatbots.
Drift review

Questions people ask

Is Convert or Drift better?
Neither clearly leads. Convert starts at $1000/month and Drift at $2500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Convert or Drift?
Convert starts at $1000/month and Drift at $2500/month.
Does Convert or Drift run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Convert best used for?
Convert is most often used for a/b, split and multivariate testing on websites, server-side experimentation and feature flagging, personalising site content to visitor segments. Of those, a/b, split and multivariate testing on websites and server-side experimentation and feature flagging are not what Drift is typically brought in for.
What can Convert do that Drift cannot?
Convert covers A/B testing, Multivariate testing, Analytics, API access. Drift covers Live chat, AI chatbots, Meeting scheduling, Email sequences.

Answered from the vendors’ own pages

Drift: What is the current status of Drift in 2026?

On March 6, 2026, Clari and Salesloft announced the gradual sunset of Drift's conversational marketing solution, with 1mind named as its exclusive AI successor. Drift remains available but its future is limited.

Source
Drift: How much does Drift cost?

Drift pricing starts around $2,500/month ($30,000/year) for Premium chat-only capabilities, with Enterprise plans exceeding $80,000/year. Drift is bundled within Salesloft and billed annually only.

Source
Drift: What features come with Drift Premium?

Premium plans include live chat widget, custom chatbot flows, meeting scheduling with calendar integration, basic playbooks, email sequences, and standard integrations.

Source
Drift: Does Drift offer a free plan?

No, Drift no longer publicly advertises a free plan as of 2026. All plans require annual billing through Salesloft.

Source
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Related pages

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