Softwr

Software · head to head

Datadog vs Funnel.io

Datadog logo

Datadog

Software

Modern monitoring & security

From
$15/month
Rated
-
Full reviewWebsite
Funnel.io logo

Funnel.io

Software

Multi-channel marketing analytics for smarter decision making

From
$299/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Datadog consumption-based pricing model makes costs hard to predict and can scale quickly; Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • They diverge on capability: Datadog covers Infrastructure monitoring, Funnel.io covers Multi-channel data aggregation.

Where they differ

Only the attributes on which Datadog and Funnel.io actually diverge.

Attributes where Datadog and Funnel.io differ
AttributeDatadogFunnel.io
Starting price$15/month$299/month
Pricing modelUnknownsubscription
PlatformsWeb, Linux, Windows, macOSWeb, Mobile, Api
Founded20102015

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Datadog

  • Infrastructure monitoring
  • Application performance monitoring
  • Log management
  • Real user monitoring
  • Synthetic monitoring
  • Security monitoring
  • Network monitoring
  • Serverless monitoring

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Custom reporting
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Attribution modeling
  • Automated alerts

Both cover

  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Datadog

  • Infrastructure monitoringnot Funnel.io
  • Application performancenot Funnel.io
  • Security monitoringnot Funnel.io
  • Log analysisnot Funnel.io
  • Cloud monitoringnot Funnel.io

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot Datadog
  • Exporting blended marketing data to BI tools and warehousesnot Datadog

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Datadog

  • Consumption-based pricing model makes costs hard to predict and can scale quickly
  • Add-on modules significantly increase costs: custom metrics, indexed spans, extended retention
  • No free tier for production monitoring
  • High costs for organizations with large amounts of log data or high-cardinality metrics

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

Pricing, plan by plan

Datadog

$15/month
  • Infrastructure Monitoring$15/month
    • Host monitoring
    • Basic dashboards
  • APM$31/month
    • Application performance monitoring
    • Trace collection
  • Log Management$0.1/gb
    • Log indexing
    • Search and filter

Funnel.io

$299/month
  • Starter$299/month
    • Up to 5 data sources
    • Basic dashboards
    • Standard integrations
  • Professional$799/month
    • Unlimited data sources
    • Advanced dashboards
    • Custom integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated account manager
    • Advanced integrations

Which should you pick?

Choose Datadog if

  • You need infrastructure monitoring.
  • You work on Web, Linux, Windows, macOS.
  • You also want application performance monitoring.
Datadog review

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Questions people ask

Is Datadog or Funnel.io better?
Neither clearly leads. Datadog starts at $15/month and Funnel.io at $299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Datadog or Funnel.io?
Datadog starts at $15/month and Funnel.io at $299/month.
Does Datadog or Funnel.io run on more platforms?
Datadog runs on Web, Linux, Windows, macOS. Funnel.io runs on Web, Mobile, Api.
What is Datadog best used for?
Datadog is most often used for infrastructure monitoring, application performance, security monitoring, log analysis. Of those, infrastructure monitoring and application performance are not what Funnel.io is typically brought in for.
What can Datadog do that Funnel.io cannot?
Datadog covers Infrastructure monitoring, Application performance monitoring, Log management, Real user monitoring. Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Both handle SOC2.

Answered from the vendors’ own pages

Datadog: How is Datadog pricing structured?

Datadog uses consumption-based pricing tied to data volume ingested, hosts monitored, and products enabled. Infrastructure Monitoring starts at $15/host/month, APM at $31/host/month, and Log Management at $0.10/GB for indexed logs.

Source
Datadog: Does Datadog offer a free tier?

Datadog offers a free trial but not a permanent free tier for production monitoring. Pricing begins with paid plans only.

Source
Datadog: What integrations does Datadog support?

Datadog offers 1000+ built-in integrations including AWS, Kubernetes, Docker, Azure, GCP, and most major cloud platforms and services.

Source
Datadog: Can Datadog monitor Kubernetes clusters?

Yes. The Datadog Agent runs as a DaemonSet to provide real-time visibility into pods, nodes, deployments, and control-plane health across major Kubernetes distributions including EKS, AKS, GKE, OpenShift, and others.

Source
Datadog: How can I reduce Datadog costs?

Datadog bills based on indexed logs, custom metrics, and high-cardinality tags. Costs can be unpredictable and may run 2-3x estimates. Prepaying annually can secure 5-15% discounts.

Source
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