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Software · head to head

Constant Contact vs Unbounce

Constant Contact logo

Constant Contact

Software

Email marketing and event management

From
Free
Rated
-
Full reviewWebsite
Unbounce logo

Unbounce

Software

Landing page platform with AI-powered conversion optimisation.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Constant Contact core plan started at $9.99 per month and Plus plan at $45 per month, both scaling by contact list size rather than a flat rate (Internet Archive capture, 2022); Unbounce starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns

Where they differ

Only the attributes on which Constant Contact and Unbounce actually diverge.

Attributes where Constant Contact and Unbounce differ
AttributeConstant ContactUnbounce
PlatformsWeb, Mobile-responsiveWeb, API
Founded1995Unknown

Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Constant Contact

  • Email marketing
  • Event management
  • Contact management
  • Automation
  • Analytics
  • Salesforce
  • Zapier
  • Google Analytics

Only in Unbounce

Nothing recorded that Constant Contact does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Constant Contact

  • Business operationsnot Unbounce
  • Productivitynot Unbounce
  • Automationnot Unbounce

Unbounce

  • Marketing agencies and freelancers running multiple client campaignsnot Constant Contact
  • SaaS companies optimising landing pages for customer acquisitionnot Constant Contact
  • E-commerce businesses testing product landing pages and promotional campaignsnot Constant Contact
  • B2B marketers building dedicated pages for specific customer segmentsnot Constant Contact
  • Product teams using A/B testing to improve conversion rates without design resourcesnot Constant Contact

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Constant Contact

  • Core plan started at $9.99 per month and Plus plan at $45 per month, both scaling by contact list size rather than a flat rate (Internet Archive capture, 2022)

Unbounce

  • Starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns
  • All tiers have monthly visitor caps; campaigns exceeding thresholds require upgrading to higher-priced plans
  • Optimize tier ($249/mo) capped at 50,000 monthly visitors; campaigns beyond this require custom Concierge pricing
  • AI copywriting and advanced optimisation features not explicitly detailed in lower tiers
  • Full customisation beyond templates requires adding custom JavaScript, CSS and HTML
  • FIPS 140-2 or advanced security features not documented as available

Pricing, plan by plan

Constant Contact

Free
  • FreeFree
    • Basic email marketing
    • Contacts up to 100
  • Plus$45/month
    • Advanced features
    • Event management
    • Automation

Unbounce

Free
  • Starter$29/month ($22 annually)
    • 5 pages
    • 500 monthly visitors
    • 1 user
  • Build$99/month ($74 annually)
    • Unlimited pages
    • 20,000 monthly visitors
    • 1 user
  • Experiment$149/month ($112 annually)
    • Unlimited pages
    • 30,000 monthly visitors
    • 3 users
  • Optimize$249/month ($187 annually)
    • Unlimited pages
    • 50,000 monthly visitors
    • 5 users

Which should you pick?

Choose Constant Contact if

  • You need email marketing.
  • You want to start without paying.
  • You work on Web, Mobile-responsive.
  • You also want event management.
Constant Contact review

Choose Unbounce if

  • You want to start without paying.
  • You work on Web, API.
Unbounce review

Questions people ask

Is Constant Contact or Unbounce better?
Neither clearly leads. Constant Contact starts at Free and Unbounce at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Constant Contact or Unbounce?
Constant Contact starts at Free and Unbounce at Free.
Does Constant Contact or Unbounce run on more platforms?
Constant Contact runs on Web, Mobile-responsive. Unbounce runs on Web, API.
Can I use Constant Contact for free?
Both have a free tier, so you can try either at no cost before committing.
What is Constant Contact best used for?
Constant Contact is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what Unbounce is typically brought in for.
What can Constant Contact do that Unbounce cannot?
Constant Contact covers Email marketing, Event management, Contact management, Automation.

Answered from the vendors’ own pages

Unbounce: Does Unbounce include A/B testing?

Yes. All paid plans include A/B testing capabilities. The one-click testing tool is designed for marketers without requiring technical or design support.

Source
Unbounce: What is Smart Traffic?

Smart Traffic is AI-powered optimisation that automatically routes visitors to their best-matching landing page variant. The feature delivers claimed average conversion improvements of 30%.

Source
Unbounce: Is there a free trial?

Yes. Unbounce offers a free 14-day trial with no credit card required.

Source
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