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Software · head to head

Constant Contact vs Hootsuite

Constant Contact logo

Constant Contact

Software

Email marketing and event management

From
Free
Rated
-
Full reviewWebsite
Hootsuite logo

Hootsuite

Software

Save time and grow on social media

From
$99/year
Rated
-
Full reviewWebsite

The short version

  • Only Constant Contact has a free tier, so it costs nothing to try first.
  • Each has a real cost: Constant Contact core plan started at $9.99 per month and Plus plan at $45 per month, both scaling by contact list size rather than a flat rate (Internet Archive capture, 2022); Hootsuite no free tier available; minimum cost is $99/user/year annually
  • They diverge on capability: Constant Contact covers Email marketing, Hootsuite covers Content scheduling.

Where they differ

Only the attributes on which Constant Contact and Hootsuite actually diverge.

Attributes where Constant Contact and Hootsuite differ
AttributeConstant ContactHootsuite
Starting priceFree$99/year
Pricing modelsubscriptionUnknown
Free tierYesNo
PlatformsWeb, Mobile-responsiveWeb
Founded19952008

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Constant Contact

  • Email marketing
  • Event management
  • Contact management
  • Automation
  • Analytics
  • Salesforce
  • Zapier
  • Google Analytics

Only in Hootsuite

  • Content scheduling
  • Social inbox
  • Content calendar
  • Analytics & reporting
  • Social listening
  • Team collaboration
  • Approval workflows
  • Bulk scheduling

Both cover

  • Facebook

What people use each for

The jobs each tool is most often brought in to do.

Constant Contact

  • Business operationsnot Hootsuite
  • Productivitynot Hootsuite
  • Automationnot Hootsuite

Hootsuite

  • Social media schedulingnot Constant Contact
  • Community managementnot Constant Contact
  • Social advertisingnot Constant Contact
  • Analytics & reportingnot Constant Contact
  • Team collaborationnot Constant Contact

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Constant Contact

  • Core plan started at $9.99 per month and Plus plan at $45 per month, both scaling by contact list size rather than a flat rate (Internet Archive capture, 2022)

Hootsuite

  • No free tier available; minimum cost is $99/user/year annually
  • Monthly billing significantly more expensive than annual (20-30% premium)
  • Advanced data export via SFTP available only to Enterprise tier customers

Pricing, plan by plan

Constant Contact

Free
  • FreeFree
    • Basic email marketing
    • Contacts up to 100
  • Plus$45/month
    • Advanced features
    • Event management
    • Automation

Hootsuite

$99/year

No published plan breakdown. See the Hootsuite review.

Which should you pick?

Choose Constant Contact if

  • You need email marketing.
  • You want to start without paying.
  • You work on Web, Mobile-responsive.
  • You also want event management.
Constant Contact review

Choose Hootsuite if

  • You need content scheduling.
  • You also want social inbox.
Hootsuite review

Questions people ask

Is Constant Contact or Hootsuite better?
Neither clearly leads. Constant Contact starts at Free and Hootsuite at $99/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Constant Contact or Hootsuite?
Constant Contact has a free tier; the other does not. Paid plans start at Free for Constant Contact and $99/year for Hootsuite.
Does Constant Contact or Hootsuite run on more platforms?
Constant Contact runs on Web, Mobile-responsive. Hootsuite runs on Web.
Can I use Constant Contact for free?
Yes. Constant Contact has a free tier, so you can try it without paying. Hootsuite starts at $99/year.
What is Constant Contact best used for?
Constant Contact is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what Hootsuite is typically brought in for.
What can Constant Contact do that Hootsuite cannot?
Constant Contact covers Email marketing, Event management, Contact management, Automation. Hootsuite covers Content scheduling, Social inbox, Content calendar, Analytics & reporting. Both handle Facebook.

Answered from the vendors’ own pages

Hootsuite: What is Hootsuite's pricing structure?

Hootsuite offers four annual plans: Standard at $99/user/year, Professional at $199/user/year, Advanced at $399/user/year, and Enterprise with custom pricing. Monthly billing is available at 20-30% higher cost.

Source
Hootsuite: Does Hootsuite offer a free tier?

No. Hootsuite does not offer a free tier or freemium plan. A 30-day trial is available, and skipping the trial provides 25% off annual plans.

Source
Hootsuite: How many integrations does Hootsuite support?

Hootsuite advertises support for over 100 integrations, claiming more than any other social media management platform.

Source
Hootsuite: Can users export their data from Hootsuite?

Yes. Hootsuite offers Advanced Analytics data export as CSV files to SFTP folders for Enterprise users, with daily exports and 90-day retention. Standard and Professional plans have more limited export capabilities.

Source
Hootsuite: Does Hootsuite offer API access?

Yes. Hootsuite provides a REST API for building custom applications and integrations, though API capabilities vary by plan level.

Source
Hootsuite: Does Hootsuite offer self-hosted or on-premise deployment?

No. Hootsuite is a cloud-based SaaS platform only. There is no self-hosted or on-premise deployment option available.

Source
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Related pages

More on Constant Contact

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