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Software · head to head

Bloomerang vs Unbounce

Bloomerang logo

Bloomerang

Software

Donor relationship management for nonprofits

From
On request
Rated
-
Full reviewWebsite
Unbounce logo

Unbounce

Software

Landing page platform with AI-powered conversion optimisation.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Unbounce has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bloomerang pricing is based on the number of constituent records tracked, so the bill grows with the database rather than with usage; Unbounce starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns

Where they differ

Only the attributes on which Bloomerang and Unbounce actually diverge.

Attributes where Bloomerang and Unbounce differ
AttributeBloomerangUnbounce
Starting priceOn requestFree
Free tierNoYes
PlatformsWeb, IOS, AndroidWeb, API
Founded2012Unknown

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bloomerang

  • Donor database management
  • Donation tracking
  • Relationship tracking
  • Task management
  • Stripe
  • PayPal
  • Mailchimp
  • Google Drive

Only in Unbounce

Nothing recorded that Bloomerang does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Bloomerang

  • Donor management and fundraising for nonprofit organisationsnot Unbounce
  • Tracking constituent records, donations and volunteer activitynot Unbounce

Unbounce

  • Marketing agencies and freelancers running multiple client campaignsnot Bloomerang
  • SaaS companies optimising landing pages for customer acquisitionnot Bloomerang
  • E-commerce businesses testing product landing pages and promotional campaignsnot Bloomerang
  • B2B marketers building dedicated pages for specific customer segmentsnot Bloomerang
  • Product teams using A/B testing to improve conversion rates without design resourcesnot Bloomerang

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bloomerang

  • Pricing is based on the number of constituent records tracked, so the bill grows with the database rather than with usage
  • The all in one Giving Platform starts at $242 a month billed annually
  • The products are sold separately, with Fundraising from $40 a month, CRM from $125 and Volunteer from $119, so a full stack means stacking subscriptions
  • Every published price is a starting figure billed annually, with exact cost requiring a sales conversation

Unbounce

  • Starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns
  • All tiers have monthly visitor caps; campaigns exceeding thresholds require upgrading to higher-priced plans
  • Optimize tier ($249/mo) capped at 50,000 monthly visitors; campaigns beyond this require custom Concierge pricing
  • AI copywriting and advanced optimisation features not explicitly detailed in lower tiers
  • Full customisation beyond templates requires adding custom JavaScript, CSS and HTML
  • FIPS 140-2 or advanced security features not documented as available

Pricing, plan by plan

Bloomerang

On request
  • Basic$60/month
    • Basic donor database
    • Email marketing
  • Premium$150/month
    • Advanced analytics
    • Volunteer management
    • Mobile app

Unbounce

Free
  • Starter$29/month ($22 annually)
    • 5 pages
    • 500 monthly visitors
    • 1 user
  • Build$99/month ($74 annually)
    • Unlimited pages
    • 20,000 monthly visitors
    • 1 user
  • Experiment$149/month ($112 annually)
    • Unlimited pages
    • 30,000 monthly visitors
    • 3 users
  • Optimize$249/month ($187 annually)
    • Unlimited pages
    • 50,000 monthly visitors
    • 5 users

Which should you pick?

Choose Bloomerang if

  • You need donor database management.
  • You work on Web, IOS, Android.
  • You also want donation tracking.
Bloomerang review

Choose Unbounce if

  • You want to start without paying.
  • You work on Web, API.
Unbounce review

Questions people ask

Is Bloomerang or Unbounce better?
Neither clearly leads. Bloomerang starts at On request and Unbounce at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bloomerang or Unbounce?
Unbounce has a free tier; the other does not. Paid plans start at On request for Bloomerang and Free for Unbounce.
Does Bloomerang or Unbounce run on more platforms?
Bloomerang runs on Web, IOS, Android. Unbounce runs on Web, API.
Can I use Unbounce for free?
Yes. Unbounce has a free tier, so you can try it without paying. Bloomerang starts at On request.
What is Bloomerang best used for?
Bloomerang is most often used for donor management and fundraising for nonprofit organisations, tracking constituent records, donations and volunteer activity. Of those, donor management and fundraising for nonprofit organisations and tracking constituent records, donations and volunteer activity are not what Unbounce is typically brought in for.
What can Bloomerang do that Unbounce cannot?
Bloomerang covers Donor database management, Donation tracking, Relationship tracking, Task management.

Answered from the vendors’ own pages

Unbounce: Does Unbounce include A/B testing?

Yes. All paid plans include A/B testing capabilities. The one-click testing tool is designed for marketers without requiring technical or design support.

Source
Unbounce: What is Smart Traffic?

Smart Traffic is AI-powered optimisation that automatically routes visitors to their best-matching landing page variant. The feature delivers claimed average conversion improvements of 30%.

Source
Unbounce: Is there a free trial?

Yes. Unbounce offers a free 14-day trial with no credit card required.

Source
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