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Blackbaud Raiser's Edge vs Unbounce

Blackbaud Raiser's Edge logo

Blackbaud Raiser's Edge

Software

Enterprise-grade donor management system

From
On request
Rated
-
Full reviewWebsite
Unbounce logo

Unbounce

Software

Landing page platform with AI-powered conversion optimisation.

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Unbounce has a free tier, so it costs nothing to try first.
  • Each has a real cost: Blackbaud Raiser's Edge pricing is not published and requires a sales conversation; Unbounce starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns

Where they differ

Only the attributes on which Blackbaud Raiser's Edge and Unbounce actually diverge.

Attributes where Blackbaud Raiser's Edge and Unbounce differ
AttributeBlackbaud Raiser's EdgeUnbounce
Starting priceOn requestFree
Free tierNoYes
PlatformsWeb, Desktop, MobileWeb, API
Founded1981Unknown

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Blackbaud Raiser's Edge

  • Donor management
  • Gift tracking
  • Prospect research
  • Campaign management
  • Advanced reporting
  • Stripe
  • PayPal
  • Salesforce

Only in Unbounce

Nothing recorded that Blackbaud Raiser's Edge does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Blackbaud Raiser's Edge

  • Donor management and gift processing for nonprofitsnot Unbounce
  • Major gift portfolio management for fundraisersnot Unbounce
  • Campaign and appeal trackingnot Unbounce
  • Prospect research and wealth screeningnot Unbounce
  • Fundraising reporting for boards and fundersnot Unbounce

Unbounce

  • Marketing agencies and freelancers running multiple client campaignsnot Blackbaud Raiser's Edge
  • SaaS companies optimising landing pages for customer acquisitionnot Blackbaud Raiser's Edge
  • E-commerce businesses testing product landing pages and promotional campaignsnot Blackbaud Raiser's Edge
  • B2B marketers building dedicated pages for specific customer segmentsnot Blackbaud Raiser's Edge
  • Product teams using A/B testing to improve conversion rates without design resourcesnot Blackbaud Raiser's Edge

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Blackbaud Raiser's Edge

  • Pricing is not published and requires a sales conversation
  • Aimed at mid-sized and large nonprofits with dedicated development teams rather than small charities

Unbounce

  • Starter tier severely limited to 5 pages and 500 monthly visitors; inadequate for most marketing campaigns
  • All tiers have monthly visitor caps; campaigns exceeding thresholds require upgrading to higher-priced plans
  • Optimize tier ($249/mo) capped at 50,000 monthly visitors; campaigns beyond this require custom Concierge pricing
  • AI copywriting and advanced optimisation features not explicitly detailed in lower tiers
  • Full customisation beyond templates requires adding custom JavaScript, CSS and HTML
  • FIPS 140-2 or advanced security features not documented as available

Pricing, plan by plan

Blackbaud Raiser's Edge

On request
  • Standard$200/month
    • Donor database
    • Gift tracking
    • Reports
  • Premium$500/month
    • Advanced analytics
    • Prospect research
    • Custom reporting

Unbounce

Free
  • Starter$29/month ($22 annually)
    • 5 pages
    • 500 monthly visitors
    • 1 user
  • Build$99/month ($74 annually)
    • Unlimited pages
    • 20,000 monthly visitors
    • 1 user
  • Experiment$149/month ($112 annually)
    • Unlimited pages
    • 30,000 monthly visitors
    • 3 users
  • Optimize$249/month ($187 annually)
    • Unlimited pages
    • 50,000 monthly visitors
    • 5 users

Which should you pick?

Choose Blackbaud Raiser's Edge if

  • You need donor management.
  • You work on Web, Desktop, Mobile.
  • You also want gift tracking.
Blackbaud Raiser's Edge review

Choose Unbounce if

  • You want to start without paying.
  • You work on Web, API.
Unbounce review

Questions people ask

Is Blackbaud Raiser's Edge or Unbounce better?
Neither clearly leads. Blackbaud Raiser's Edge starts at On request and Unbounce at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Blackbaud Raiser's Edge or Unbounce?
Unbounce has a free tier; the other does not. Paid plans start at On request for Blackbaud Raiser's Edge and Free for Unbounce.
Does Blackbaud Raiser's Edge or Unbounce run on more platforms?
Blackbaud Raiser's Edge runs on Web, Desktop, Mobile. Unbounce runs on Web, API.
Can I use Unbounce for free?
Yes. Unbounce has a free tier, so you can try it without paying. Blackbaud Raiser's Edge starts at On request.
What is Blackbaud Raiser's Edge best used for?
Blackbaud Raiser's Edge is most often used for donor management and gift processing for nonprofits, major gift portfolio management for fundraisers, campaign and appeal tracking, prospect research and wealth screening. Of those, donor management and gift processing for nonprofits and major gift portfolio management for fundraisers are not what Unbounce is typically brought in for.
What can Blackbaud Raiser's Edge do that Unbounce cannot?
Blackbaud Raiser's Edge covers Donor management, Gift tracking, Prospect research, Campaign management.

Answered from the vendors’ own pages

Unbounce: Does Unbounce include A/B testing?

Yes. All paid plans include A/B testing capabilities. The one-click testing tool is designed for marketers without requiring technical or design support.

Source
Unbounce: What is Smart Traffic?

Smart Traffic is AI-powered optimisation that automatically routes visitors to their best-matching landing page variant. The feature delivers claimed average conversion improvements of 30%.

Source
Unbounce: Is there a free trial?

Yes. Unbounce offers a free 14-day trial with no credit card required.

Source
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