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Software · head to head

Constant Contact vs Hotjar

Constant Contact logo

Constant Contact

Software

Email marketing and event management

From
Free
Rated
-
Full reviewWebsite
H

Hotjar

Software

Understand how users behave on your site

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Constant Contact core plan started at $9.99 per month and Plus plan at $45 per month, both scaling by contact list size rather than a flat rate (Internet Archive capture, 2022); Hotjar website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings
  • They diverge on capability: Constant Contact covers Email marketing, Hotjar covers Heatmaps.

Where they differ

Only the attributes on which Constant Contact and Hotjar actually diverge.

Attributes where Constant Contact and Hotjar differ
AttributeConstant ContactHotjar
Pricing modelsubscriptionUnknown
PlatformsWeb, Mobile-responsiveWeb
Founded19952014

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Constant Contact

  • Email marketing
  • Event management
  • Contact management
  • Automation
  • Analytics
  • Salesforce
  • Facebook
  • Web support

Only in Hotjar

  • Heatmaps
  • Session recordings
  • Feedback widgets
  • Surveys
  • User interviews
  • Conversion funnels
  • Form analytics
  • Rage click detection

Both cover

  • Zapier
  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Constant Contact

  • Business operationsnot Hotjar
  • Productivitynot Hotjar
  • Automationnot Hotjar

Hotjar

  • User behavior analysisnot Constant Contact
  • Conversion optimizationnot Constant Contact
  • UX researchnot Constant Contact
  • Customer feedbacknot Constant Contact
  • Usability testingnot Constant Contact

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Constant Contact

  • Core plan started at $9.99 per month and Plus plan at $45 per month, both scaling by contact list size rather than a flat rate (Internet Archive capture, 2022)

Hotjar

  • Website performance impact - Hotjar tracking code can cause noticeable slowdowns affecting site speed and Google rankings
  • Session recording limits - free and lower-tier plans have monthly session recording caps that must be sampled above the limit
  • Inaccurate heatmaps on dynamic pages - heatmaps fail to display correctly on pages with modals, sticky navigation bars, and pop-up overlays
  • No mobile app - only web-based access available
  • Not real-time analytics - includes slight data processing delay

Pricing, plan by plan

Constant Contact

Free
  • FreeFree
    • Basic email marketing
    • Contacts up to 100
  • Plus$45/month
    • Advanced features
    • Event management
    • Automation

Hotjar

Free

No published plan breakdown. See the Hotjar review.

Which should you pick?

Choose Constant Contact if

  • You need email marketing.
  • You want to start without paying.
  • You work on Web, Mobile-responsive.
  • You also want event management.
Constant Contact review

Choose Hotjar if

  • You need heatmaps.
  • You want to start without paying.
  • You also want session recordings.
Hotjar review

Questions people ask

Is Constant Contact or Hotjar better?
Neither clearly leads. Constant Contact starts at Free and Hotjar at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Constant Contact or Hotjar?
Constant Contact starts at Free and Hotjar at Free.
Does Constant Contact or Hotjar run on more platforms?
Constant Contact runs on Web, Mobile-responsive. Hotjar runs on Web.
Can I use Constant Contact for free?
Both have a free tier, so you can try either at no cost before committing.
What is Constant Contact best used for?
Constant Contact is most often used for business operations, productivity, automation. Of those, business operations and productivity are not what Hotjar is typically brought in for.
What can Constant Contact do that Hotjar cannot?
Constant Contact covers Email marketing, Event management, Contact management, Automation. Hotjar covers Heatmaps, Session recordings, Feedback widgets, Surveys. Both handle Zapier, Google Analytics.

Answered from the vendors’ own pages

Hotjar: Does Hotjar have a free tier?

Yes. Hotjar's free plan (now under Contentsquare) includes 200,000 monthly sessions, 10,000 session replays, and unlimited heatmaps, with no time limit on the free tier.

Source
Hotjar: Can I export my data from Hotjar?

Yes. Hotjar allows exporting heatmaps as JPG images, survey responses as CSV files, and session recording metadata. Advanced export options are available through the Hotjar API.

Source
Hotjar: Does Hotjar provide real-time analytics?

No. Hotjar has a slight delay in data processing and does not offer true real-time analytics compared to some competitors.

Source
Hotjar: What integrations does Hotjar support?

Hotjar integrates with Google Analytics, Google Tag Manager, Slack, HubSpot, Jira, Linear, Microsoft Teams, Zapier, and hundreds of other tools through its API and partner integrations.

Source
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Related pages

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