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Affiliate Marketing · head to head

ClickMagick vs PFL

ClickMagick logo

ClickMagick

Affiliate Marketing

Click tracking and conversion attribution

From
Free
Rated
-
Full reviewWebsite
PFL logo

PFL

Affiliate Marketing

Tactile marketing automation platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only ClickMagick has a free tier, so it costs nothing to try first.
  • Each has a real cost: ClickMagick the entry Starter plan is $79 a month and tracks 10,000 visitors; PFL pFL's homepage describes its direct mail automation products in detail but every pricing action is a 'Talk To Us' or 'Book a Meeting' CTA, with no edition names or figures published
  • They diverge on capability: ClickMagick covers Click tracking, PFL covers Tactile marketing automation.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which ClickMagick and PFL actually diverge.

Attributes where ClickMagick and PFL differ
AttributeClickMagickPFL
Starting priceFreeOn request
Free tierYesNo
Founded20131996

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ClickMagick

  • Click tracking
  • Conversion tracking
  • Link cloaking
  • Split testing
  • Bot filtering
  • ClickFunnels
  • Shopify
  • Facebook Ads

Only in PFL

  • Tactile marketing automation
  • Variable data printing
  • Dimensional mailers
  • Swag fulfillment
  • Intent-based triggers
  • Salesforce
  • Marketo
  • HubSpot

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ClickMagick

  • Tracking clicks and conversions across advertising campaignsnot PFL
  • Attributing sales to traffic sources and funnelsnot PFL

PFL

  • affiliate marketing managementnot ClickMagick
  • Workflow automationnot ClickMagick
  • Reportingnot ClickMagick

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ClickMagick

  • The entry Starter plan is $79 a month and tracks 10,000 visitors
  • Additional sites or stores are $40 a month each and are not available on Starter at all
  • Visitor allowances jump by a factor of ten between tiers, at 10,000, 100,000 and 1,000,000, so a site between two tiers pays for the higher one
  • No overage rate is published, so exceeding an allowance has no stated cost
  • The lower advertised rates require paying a year up front

PFL

  • PFL's homepage describes its direct mail automation products in detail but every pricing action is a 'Talk To Us' or 'Book a Meeting' CTA, with no edition names or figures published

Pricing, plan by plan

ClickMagick

Free
  • Starter$66/month
    • 10,000 tracked visitors
    • 1 user
    • 1 website
  • Standard$166/month
    • 100,000 tracked visitors
    • 2 additional team members
    • 5 ad accounts per platform
  • Pro$291/month
    • 1,000,000 tracked visitors
    • Unlimited team members
    • Unlimited ad accounts

PFL

On request
  • EnterpriseFree
    • Custom pricing
    • Full platform
    • Dedicated support

Which should you pick?

Choose ClickMagick if

  • You need click tracking.
  • You want to start without paying.
  • You also want conversion tracking.
ClickMagick review

Choose PFL if

  • You need tactile marketing automation.
  • You also want variable data printing.
PFL review

Questions people ask

Is ClickMagick or PFL better?
Neither clearly leads. ClickMagick starts at Free and PFL at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ClickMagick or PFL?
ClickMagick has a free tier; the other does not. Paid plans start at Free for ClickMagick and On request for PFL.
Does ClickMagick or PFL run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use ClickMagick for free?
Yes. ClickMagick has a free tier, so you can try it without paying. PFL starts at On request.
What is ClickMagick best used for?
ClickMagick is most often used for tracking clicks and conversions across advertising campaigns, attributing sales to traffic sources and funnels. Of those, tracking clicks and conversions across advertising campaigns and attributing sales to traffic sources and funnels are not what PFL is typically brought in for.
What can ClickMagick do that PFL cannot?
ClickMagick covers Click tracking, Conversion tracking, Link cloaking, Split testing. PFL covers Tactile marketing automation, Variable data printing, Dimensional mailers, Swag fulfillment. Both handle Web support.

Answered from the vendors’ own pages

ClickMagick: How much does ClickMagick cost?

ClickMagick offers three plans: Starter at $66/month, Standard at $166/month, and Pro at $291/month (monthly billing). Yearly billing is available with discounts and 2 bonus months. A 14-day free trial is available for new users.

Source
PFL: How is PFL's direct mail pricing structured?

PFL does not publish standardized pricing on their website. Pricing depends on specific campaign requirements including batch size, mail format, and volume. Batch sizes range from hundreds to millions.

Source
ClickMagick: What are the visitor and team limits for each ClickMagick plan?

Starter plan includes 10,000 tracked visitors and 1 user; Standard plan includes 100,000 tracked visitors and 2 additional team members; Pro plan includes 1,000,000 tracked visitors and unlimited team members.

Source
PFL: What mail formats are available?

PFL offers 25+ mail formats to meet various campaign needs, with automation capabilities for CRM and marketing automation platform integration.

Source
ClickMagick: What is the data retention limit on ClickMagick plans?

Starter plan retains data for 6 months; Standard plan retains data for 1 year. Pro plan does not specify a stated retention limit. All plans include ClickMagick Insights automated daily performance analysis.

Source
PFL: Can I get a pricing estimate before committing?

PFL offers a free strategy audit at no obligation, which can help determine the right solution for specific needs. Interested parties can contact sales via phone (800) 930-5088, email ([email protected]), or through their website.

Source
ClickMagick: Are there add-on costs for ClickMagick?

Yes, additional sites or stores can be added at $40 per month or $400 per year across all plans. Yearly billing provides additional discounts compared to monthly billing.

Source
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