Marketing · head to head
CleverTap vs Typeform
CleverTap
Marketing
Mobile-first engagement and retention analytics billed on monthly active users
- From
- On request
- Rated
- -
The short version
- Only Typeform has a free tier, so it costs nothing to try first.
- Each has a real cost: CleverTap the platform assumes the mobile app is the main surface, so teams whose lifecycle runs mostly through the browser or through long B2B email sequences pay for capability they will not use.; Typeform free plan limited to 10 responses per month; Basic plan capped at 100/month
- They diverge on capability: CleverTap covers Cross-channel journeys, Typeform covers Conversational forms.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which CleverTap and Typeform actually diverge.
Identical on both: user rating (Not yet rated), category (Marketing).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in CleverTap
- Cross-channel journeys
- Product analytics
- TesseractDB
- Clever.AI
- Experiments
- Web and app personalisation
Only in Typeform
- Conversational forms
- Logic jumps
- Calculator fields
- Payment collection
- File uploads
- Multi-language forms
- Mobile responsive
- Real-time analytics
What people use each for
The jobs each tool is most often brought in to do.
CleverTap
- A consumer app with millions of installs but low monthly activity that does not want to pay for dormant profilesnot Typeform
- Reactivating lapsed users with push and WhatsApp sequences triggered by behaviour rather than by list membershipnot Typeform
- Running holdout tests to prove that lifecycle messaging causes retention rather than correlating with itnot Typeform
- Consolidating a separate analytics tool and a separate messaging tool into a single event pipelinenot Typeform
Typeform
- Customer feedback surveysnot CleverTap
- Lead generation formsnot CleverTap
- Event registrationsnot CleverTap
- Job applicationsnot CleverTap
- Market researchnot CleverTap
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
CleverTap
- The platform assumes the mobile app is the main surface, so teams whose lifecycle runs mostly through the browser or through long B2B email sequences pay for capability they will not use.
- Billing on monthly active users is cheaper for dormant-heavy bases but more expensive for products with high activity rates, and the definition of an active user is set in the contract rather than by you.
- Event volume caps sit alongside the user caps, so a chatty instrumentation plan can trigger overage charges that are negotiated rather than published.
- Deliverability support for email is thinner than at dedicated email providers, and teams sending high email volumes often keep a separate ESP for the largest campaigns.
- Segmentation quality depends entirely on the event taxonomy, so without an owner who governs event naming the reports and segments diverge from reality within a couple of releases.
Typeform
- Free plan limited to 10 responses per month; Basic plan capped at 100/month
- Branding removal only available on Plus plan ($56/month) and above
- No self-hosting or on-premise deployment options
Pricing, plan by plan
CleverTap
On request- Essentials$undefined/year
- Billed on monthly active users rather than stored profiles
- Push, in-app and web messaging
- Standard segmentation and analytics
- Advanced$undefined/year
- Adds email, SMS and WhatsApp channels
- Journey orchestration and experiments
- Higher event and MAU allowances
- Cutting Edge$undefined/year
- Full AI and personalisation modules
- Extended data retention
- Dedicated technical account management
Typeform
FreeNo published plan breakdown. See the Typeform review.
Which should you pick?
Choose CleverTap if
- You need cross-channel journeys.
- You work on Web, iOS, Android, REST API.
- You also want product analytics.
Choose Typeform if
- You need conversational forms.
- You want to start without paying.
- You also want logic jumps.
Questions people ask
- Is CleverTap or Typeform better?
- Neither clearly leads. CleverTap starts at On request and Typeform at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, CleverTap or Typeform?
- Typeform has a free tier; the other does not. Paid plans start at On request for CleverTap and Free for Typeform.
- Does CleverTap or Typeform run on more platforms?
- CleverTap runs on Web, iOS, Android, REST API. Typeform runs on Web.
- Can I use Typeform for free?
- Yes. Typeform has a free tier, so you can try it without paying. CleverTap starts at On request.
- What is CleverTap best used for?
- CleverTap is most often used for a consumer app with millions of installs but low monthly activity that does not want to pay for dormant profiles, reactivating lapsed users with push and whatsapp sequences triggered by behaviour rather than by list membership, running holdout tests to prove that lifecycle messaging causes retention rather than correlating with it, consolidating a separate analytics tool and a separate messaging tool into a single event pipeline. Of those, a consumer app with millions of installs but low monthly activity that does not want to pay for dormant profiles and reactivating lapsed users with push and whatsapp sequences triggered by behaviour rather than by list membership are not what Typeform is typically brought in for.
- What can CleverTap do that Typeform cannot?
- CleverTap covers Cross-channel journeys, Product analytics, TesseractDB, Clever.AI. Typeform covers Conversational forms, Logic jumps, Calculator fields, Payment collection.
Answered from the vendors’ own pages
CleverTap: Does CleverTap charge for users who stopped opening the app?
No. Billing is on monthly active users, so a dormant account stops counting without you deleting anything, which is the opposite of contact-based email pricing.
Typeform: What are Typeform's pricing tiers?
Typeform offers a free plan (10 responses/month), Basic at $28/month billed annually (100 responses/month, 1 user), Plus at $56/month billed annually (1,000 responses/month, 3 users, branding removed), and Business at $91/month billed annually (10,000 responses/month, 5 users).
SourceCleverTap: Can it replace a product analytics tool?
For funnels, cohorts and retention it usually can. For exploratory analysis across many custom properties, teams tend to keep a warehouse copy and query it directly.
Typeform: Does Typeform have a free tier?
Yes. Typeform offers a free plan limited to 10 form responses per month with Typeform branding.
SourceCleverTap: What happened to Leanplum customers?
CleverTap acquired Leanplum in 2022 and migrated customers onto its own platform, so Leanplum contracts are not a live option.
Typeform: What integrations does Typeform support?
Typeform integrates with ActiveCampaign, Calendly, CallRail, Intercom, Klaviyo, Slack, Stripe, Webflow, and Zapier for workflow automation.
SourceTypeform: Can users export data from Typeform?
Yes. Typeform provides API access for data export. Users can retrieve form data and responses through the API using the GET /forms/:formId endpoint and export to CSV through integrations like Zapier or Airbyte.
SourceTypeform: Does Typeform offer self-hosting options?
No. Typeform is a cloud-based SaaS platform only. Self-hosted alternatives exist in the open-source form builder category, but Typeform itself does not offer on-premise deployment.
SourceTypeform: When is branding removed from Typeform?
Typeform branding is automatically removed only on the Plus plan ($56/month billed annually) and higher. The free and Basic plans display Typeform branding on forms.
SourceRelated pages
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