Browser Extensions · head to head
AdBlock Plus vs Capital One Shopping
Capital One Shopping
Browser Extensions
Automatically save while you shop
- From
- Free
- Rated
- -
The short version
- Each has a real cost: AdBlock Plus acceptable Ads allowlist model generates controversy over ad filtering conflicts of interest; Capital One Shopping limited to coupon and price comparison features, no true cashback rewards
- They diverge on capability: AdBlock Plus covers Ad blocking, Capital One Shopping covers Price comparison.
Where they differ
Only the attributes on which AdBlock Plus and Capital One Shopping actually diverge.
| Attribute | AdBlock Plus | Capital One Shopping |
|---|---|---|
| Pricing model | free | Unknown |
| Platforms | Chrome, Edge, Firefox, Opera, Safari, Yandex Browser | Web, iOS, Android |
| Founded | 2006 | 2014 |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Browser Extensions).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in AdBlock Plus
- Ad blocking
- Acceptable Ads
- Custom filters
- Social media blocking
- Opera support
Only in Capital One Shopping
- Price comparison
- Coupon finder
- Price tracking
- Credits rewards
Both cover
- Chrome support
- Firefox support
- Edge support
- Safari support
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
AdBlock Plus
- Acceptable Ads allowlist model generates controversy over ad filtering conflicts of interest
- Smaller feature set compared to open-source alternatives like uBlock Origin
- Less customization and dynamic filtering compared to uBlock Origin
- Mobile version less comprehensive than desktop extension
- Chrome version increasingly limited due to Manifest V3 migration
Capital One Shopping
- Limited to coupon and price comparison features, no true cashback rewards
- Dependent on retailers offering coupons or price matching
- Browser extension adds processing overhead to shopping sessions
Pricing, plan by plan
AdBlock Plus
Free- FreeFree
- Ad blocking
- Acceptable Ads option
- Custom filters
Capital One Shopping
FreeNo published plan breakdown. See the Capital One Shopping review.
Which should you pick?
Choose AdBlock Plus if
- You need ad blocking.
- You want to start without paying.
- You work on Chrome, Edge, Firefox, Opera, Safari, Yandex Browser.
- You also want acceptable ads.
Choose Capital One Shopping if
- You need price comparison.
- You want to start without paying.
- You work on Web, iOS, Android.
- You also want coupon finder.
Questions people ask
- Is AdBlock Plus or Capital One Shopping better?
- Neither clearly leads. AdBlock Plus starts at Free and Capital One Shopping at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, AdBlock Plus or Capital One Shopping?
- AdBlock Plus starts at Free and Capital One Shopping at Free.
- Does AdBlock Plus or Capital One Shopping run on more platforms?
- AdBlock Plus runs on Chrome, Edge, Firefox, Opera, Safari, Yandex Browser. Capital One Shopping runs on Web, iOS, Android.
- Can I use AdBlock Plus for free?
- Both have a free tier, so you can try either at no cost before committing.
- What can AdBlock Plus do that Capital One Shopping cannot?
- AdBlock Plus covers Ad blocking, Acceptable Ads, Custom filters, Social media blocking. Capital One Shopping covers Price comparison, Coupon finder, Price tracking, Credits rewards. Both handle Chrome support, Firefox support, Edge support, Safari support.
Answered from the vendors’ own pages
AdBlock Plus: What does Adblock Plus block?
Adblock Plus blocks banner ads, pre-roll and mid-roll video ads on YouTube, pop-ups, sidebar ads, and most standard display formats. With Acceptable Ads disabled and EasyPrivacy enabled, it achieved a 100/100 score on AdBlock Tester in April 2026.
SourceCapital One Shopping: Is Capital One Shopping free?
Yes. Capital One Shopping is 100% free to install and use on desktop or mobile. There are no fees or charges.
SourceAdBlock Plus: What browsers does Adblock Plus support?
Adblock Plus is available for Chrome, Edge, Firefox, Opera, Safari, and Yandex Browser.
SourceCapital One Shopping: Does Capital One Shopping require a Capital One account?
No. Capital One Shopping is free for everyone, including people who are not Capital One customers.
SourceAdBlock Plus: Is there a premium version of Adblock Plus?
Yes. Adblock Plus Premium costs $40 annually or $4 per month and allows users to block cookie consent pop-ups, while the free version includes core ad blocking.
SourceCapital One Shopping: What platforms does Capital One Shopping support?
Capital One Shopping is available as a browser extension for desktop browsers and as a mobile app for iOS and Android.
AdBlock Plus: What is Acceptable Ads?
Acceptable Ads is an opt-in setting that allows advertising Adblock Plus deems unobtrusive to display on websites; it is disabled by default but can be toggled in Settings.