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Software · head to head

Braintree vs Google Optimize

B

Braintree

Software

End-to-end checkout experiences for businesses, from PayPal

From
On request
Rated
-
Full reviewWebsite
Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: Braintree vendor overview page names no transaction fee percentage or fixed charge, requiring a separate signup flow to see pricing; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023

Where they differ

Only the attributes on which Braintree and Google Optimize actually diverge.

Attributes where Braintree and Google Optimize differ
AttributeBraintreeGoogle Optimize
Starting priceOn requestFree
Pricing modeltransactionfreemium
Free tierNoYes
FoundedUnknown1998

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Braintree

Nothing recorded that Google Optimize does not also cover.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Braintree

No use cases recorded yet. See the Braintree review.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Braintree
  • Personalising page content for defined audience segmentsnot Braintree
  • Redirect tests between alternative landing page URLsnot Braintree

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Braintree

  • Vendor overview page names no transaction fee percentage or fixed charge, requiring a separate signup flow to see pricing
  • Now marketed and hosted directly under the PayPal brand at paypal.com rather than a standalone braintreepayments.com site, which now redirects

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Pricing, plan by plan

Braintree

On request

No published plan breakdown. See the Braintree review.

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Which should you pick?

Choose Braintree if

Nothing in the data separates Braintree from Google Optimize on the points above - pick on price and on how each one feels to use.

Braintree review

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Questions people ask

Is Braintree or Google Optimize better?
Neither clearly leads. Braintree starts at On request and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Braintree or Google Optimize?
Google Optimize has a free tier; the other does not. Paid plans start at On request for Braintree and Free for Google Optimize.
Does Braintree or Google Optimize run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. Braintree starts at On request.
What can Braintree do that Google Optimize cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics.
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Related pages

More on Braintree

More on Google Optimize

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