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Software · head to head

Braintree vs Google Analytics

B

Braintree

Software

End-to-end checkout experiences for businesses, from PayPal

From
On request
Rated
-
Full reviewWebsite
Google Analytics logo

Google Analytics

Software

Get to know your customers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Braintree vendor overview page names no transaction fee percentage or fixed charge, requiring a separate signup flow to see pricing; Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires

Where they differ

Only the attributes on which Braintree and Google Analytics actually diverge.

Attributes where Braintree and Google Analytics differ
AttributeBraintreeGoogle Analytics
Starting priceOn requestFree
Pricing modeltransactionfreemium
Free tierNoYes
FoundedUnknown1998

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Braintree

Nothing recorded that Google Analytics does not also cover.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

What people use each for

The jobs each tool is most often brought in to do.

Braintree

No use cases recorded yet. See the Braintree review.

Google Analytics

  • Website and web application analyticsnot Braintree
  • Event tracking and user behaviour analysisnot Braintree
  • Traffic source and conversion trackingnot Braintree

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Braintree

  • Vendor overview page names no transaction fee percentage or fixed charge, requiring a separate signup flow to see pricing
  • Now marketed and hosted directly under the PayPal brand at paypal.com rather than a standalone braintreepayments.com site, which now redirects

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Pricing, plan by plan

Braintree

On request

No published plan breakdown. See the Braintree review.

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Which should you pick?

Choose Braintree if

Nothing in the data separates Braintree from Google Analytics on the points above - pick on price and on how each one feels to use.

Braintree review

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Questions people ask

Is Braintree or Google Analytics better?
Neither clearly leads. Braintree starts at On request and Google Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Braintree or Google Analytics?
Google Analytics has a free tier; the other does not. Paid plans start at On request for Braintree and Free for Google Analytics.
Does Braintree or Google Analytics run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Braintree starts at On request.
What can Braintree do that Google Analytics cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow.
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Related pages

More on Braintree

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