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Software · head to head

Boulevard vs Folk

Boulevard logo

Boulevard

Software

Client experience platform for salons

From
$175/month
Rated
-
Folk logo

Folk

Software

The CRM that works for you, not the other way around

From
Free
Rated
-

The short version

  • Only Folk has a free tier, so it costs nothing to try first.
  • Each has a real cost: Boulevard pricing is charged per location, so a multi site business pays the full plan fee for each site; Folk no native mobile app, only works through mobile browser which is not optimized for phones
  • They diverge on capability: Boulevard covers Intelligent scheduling, Folk covers Contact management.

Where they differ

Only the attributes on which Boulevard and Folk actually diverge.

Attributes where Boulevard and Folk differ
AttributeBoulevardFolk
Starting price$175/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, Ios, Android, ApiWeb
Founded20162020

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Boulevard

  • Intelligent scheduling
  • Client profiles
  • Point of sale
  • Inventory management
  • Staff management
  • Gift cards & packages
  • Two-way messaging
  • Business analytics

Only in Folk

  • Contact management
  • Email tracking
  • Mail merge
  • Chrome extension
  • Tags & groups
  • Notes & activities
  • Import/export
  • Search & filters

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Boulevard

  • Appointment booking and client management for salons, spas and medspasnot Folk
  • Running point of sale and card payments alongside schedulingnot Folk
  • Automated client messaging, intake forms and marketing campaignsnot Folk

Folk

  • Contact managementnot Boulevard
  • Sales outreachnot Boulevard
  • Networkingnot Boulevard
  • Recruitmentnot Boulevard
  • Investor relationsnot Boulevard

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Boulevard

  • Pricing is charged per location, so a multi site business pays the full plan fee for each site
  • The Essentials plan caps the business at 5 professionals; unlimited professionals require the Premier plan
  • Text and email allowances are metered per plan, with email blasts charged at $0.01 each beyond the plan allocation
  • Forms cost from $65 per month per location unless you are on the top Prestige plan
  • QuickBooks integration is an add on at $45 per month per location
  • ePrescribe is $45 per prescriber on top of the plan
  • Enterprise pricing is by consultation with no published rate

Folk

  • No native mobile app, only works through mobile browser which is not optimized for phones
  • Limited workflow automation capabilities compared to enterprise CRMs
  • No automatic phone call tracking, requires manual entry
  • Limited reporting and analytics features
  • Monthly caps on email sends and enrichment credits on lower tiers
  • LinkedIn Chrome extension sometimes has synchronization problems
  • Email sent through Folk sometimes doesn't appear as sent in user's Outlook account

Pricing, plan by plan

Boulevard

$175/month
  • Essential$175/month
    • Appointment booking
    • Client management
    • Point of sale
  • Premier$325/month
    • Everything in Essential
    • Advanced booking
    • Marketing tools
  • Prestige$undefined/month
    • Everything in Premier
    • Multi-location
    • API access

Folk

Free
  • Standard$24/month
    • Pipeline management
    • Email campaigns
    • Contact enrichment
  • Premium$48/month
    • Custom objects
    • Email sequences
    • Dashboards
  • Enterprise$80/month
    • Dedicated account manager
    • Custom integrations
    • Priority support

Which should you pick?

Choose Boulevard if

  • You need intelligent scheduling.
  • You work on Web, Ios, Android, Api.
  • You also want client profiles.

Choose Folk if

  • You need contact management.
  • You want to start without paying.
  • You also want email tracking.

Questions people ask

Is Boulevard or Folk better?
Neither clearly leads. Boulevard starts at $175/month and Folk at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Boulevard or Folk?
Folk has a free tier; the other does not. Paid plans start at $175/month for Boulevard and Free for Folk.
Does Boulevard or Folk run on more platforms?
Boulevard runs on Web, Ios, Android, Api. Folk runs on Web.
Can I use Folk for free?
Yes. Folk has a free tier, so you can try it without paying. Boulevard starts at $175/month.
What is Boulevard best used for?
Boulevard is most often used for appointment booking and client management for salons, spas and medspas, running point of sale and card payments alongside scheduling, automated client messaging, intake forms and marketing campaigns. Of those, appointment booking and client management for salons, spas and medspas and running point of sale and card payments alongside scheduling are not what Folk is typically brought in for.
What can Boulevard do that Folk cannot?
Boulevard covers Intelligent scheduling, Client profiles, Point of sale, Inventory management. Folk covers Contact management, Email tracking, Mail merge, Chrome extension. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Folk: What are Folk's pricing plans?

Folk offers three plans: Standard at $24/month per member (billed annually), Premium at $48/month with custom objects and email sequences, and Enterprise from $80/month with advanced security and dedicated support. New workspaces get a 2-week free trial with all Premium features.

Source
Folk: Does Folk offer a mobile app?

Folk does not have native iOS or Android apps. The web interface technically works on mobile browsers but is built primarily for desktop use.

Source
Folk: Does Folk track phone calls automatically?

No, Folk does not automatically track phone calls. All call interactions must be manually entered into the system.

Source
Folk: What integrations does Folk support?

Folk supports over 5,000 integrations through platforms like Zapier and Make. It includes native email, calendar, and WhatsApp sync, LinkedIn extension, and can enrich contact data using its built-in enrichment tool.

Source

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