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Fleet Management · head to head

Azuga vs What3words

Azuga logo

Azuga

Fleet Management

GPS fleet tracking with driver behaviour scoring

From
On request
Free plan
No
Full reviewWebsite
What3words logo

What3words

Maps

What3words has divided the world into 3m squares and given each one

From
On request
Free plan
No
Full reviewWebsite

The short version

  • Each has a real cost: Azuga driver monitoring is contentious regardless of framing, and rewards do not remove that; What3words the free API plan includes no coordinate conversion, only AutoSuggest, and is rate limited to 5 requests per second
  • They diverge on capability: Azuga covers GPS tracking, What3words covers Core Functionality.
  • Prices and features above were last checked on 29 August 2026.

Where they differ

Only the attributes on which Azuga and What3words actually diverge.

Attributes where Azuga and What3words differ
AttributeAzugaWhat3words
Pricing modelPer-vehicle monthly subscription; published on the vendor sitefreemium
PlatformsWeb, iOS, Android, CloudWeb
CategoryFleet ManagementMaps

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Azuga

  • GPS tracking
  • Driver scorecards
  • Dashcams
  • Maintenance reminders

Only in What3words

  • Core Functionality
  • User Interface

What people use each for

The jobs each tool is most often brought in to do.

Azuga

  • Fleets wanting driver safety data drivers will actually engage withnot What3words
  • Service businesses proving arrival times to customersnot What3words
  • Reducing fuel and maintenance costs through driving behaviournot What3words

What3words

  • Referring to a 3 metre square location with three wordsnot Azuga
  • Adding location entry to a delivery or dispatch appnot Azuga
  • Converting between coordinates and what3words addresses via APInot Azuga

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Azuga

  • Driver monitoring is contentious regardless of framing, and rewards do not remove that
  • Hardware installation per vehicle is real upfront cost and effort
  • Contracts are typically multi-year, which limits switching
  • A smaller ecosystem than Samsara or Geotab, with fewer third-party integrations

What3words

  • The free API plan includes no coordinate conversion, only AutoSuggest, and is rate limited to 5 requests per second
  • Converting to and from what3words addresses starts on the Basic plan at $9.99 per month for 1,000 conversions
  • Priority and developer support require the Standard plan at $45 per month
  • 24/7 phone support requires the Plus plan at $125 per month
  • Custom invoicing and annual payment require the Premium plan at $300 per month
  • Overage pricing is not published; the page states only that a fair usage policy applies
  • The three word address scheme is proprietary and licensed rather than open data

Pricing, plan by plan

Azuga

On request

No published plan breakdown. See the Azuga review.

What3words

On request

No published plan breakdown. See the What3words review.

Which should you pick?

Choose Azuga if

  • You need gps tracking.
  • You work on Web, iOS, Android, Cloud.
  • You also want driver scorecards.
Azuga review

Choose What3words if

  • You need core functionality.
  • You also want user interface.
What3words review

Questions people ask

Is Azuga or What3words better?
Neither clearly leads. Azuga starts at On request and What3words at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Azuga or What3words?
Azuga starts at On request and What3words at On request.
Does Azuga or What3words run on more platforms?
Azuga runs on Web, iOS, Android, Cloud. What3words runs on Web.
What is Azuga best used for?
Azuga is most often used for fleets wanting driver safety data drivers will actually engage with, service businesses proving arrival times to customers, reducing fuel and maintenance costs through driving behaviour. Of those, fleets wanting driver safety data drivers will actually engage with and service businesses proving arrival times to customers are not what What3words is typically brought in for.
What can Azuga do that What3words cannot?
Azuga covers GPS tracking, Driver scorecards, Dashcams, Maintenance reminders. What3words covers Core Functionality, User Interface.

Answered from the vendors’ own pages

Azuga: What does Azuga cost?

It publishes per-vehicle monthly pricing, normally on a multi-year contract with hardware.

Azuga: How is it different from other fleet trackers?

It leans on driver scorecards and rewards rather than pure oversight, though how that feels depends on how the company uses the data.

Azuga: Does it handle ELD compliance?

Yes, it supports electronic logging for hours-of-service requirements.

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