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Developer Tools · head to head

Avo vs Zscaler Internet Access

Avo logo

Avo

Developer Tools

Analytics governance: define a tracking plan, generate typed code from it, and catch drift before release

From
Free
Free plan
Yes
Full reviewWebsite
Zscaler Internet Access logo

Zscaler Internet Access

Cybersecurity

Secure cloud-native internet and SaaS access

From
$100/year
Free plan
No
Full reviewWebsite

The short version

  • Only Avo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Avo editor seats are the metered unit and only five are included on the Team plan, so a company where many squads define their own events pays 50 dollars per additional editor and the real cost quickly exceeds the headline 250.; Zscaler Internet Access the pricing page names two base tiers, Essentials Platform and Zscaler Platform, plus modular add ons including three Digital Experience Monitoring tiers, but publishes no dollar figures anywhere and routes buyers to a demo request for cost
  • They diverge on capability: Avo covers Tracking plan, Zscaler Internet Access covers Secure web gateway.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Avo and Zscaler Internet Access actually diverge.

Attributes where Avo and Zscaler Internet Access differ
AttributeAvoZscaler Internet Access
Starting priceFree$100/year
Pricing modelPer editor seat per monthsubscription
Free tierYesNo
PlatformsWeb, iOS, Android, Web SDK, APIWeb, Desktop, Mobile
CategoryDeveloper ToolsCybersecurity
FoundedUnknown2007

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Avo

  • Tracking plan
  • Code generation
  • Inspector
  • Branching and approvals
  • Schema sync
  • Stakeholder access
  • Audit trail
  • Data design standards

Only in Zscaler Internet Access

  • Secure web gateway
  • Cloud firewall
  • URL filtering
  • Advanced threat protection
  • Data loss prevention
  • Cloud sandbox
  • Browser isolation
  • CASB

What people use each for

The jobs each tool is most often brought in to do.

Avo

  • A product team whose iOS and Android event names have drifted apart, making cross-platform funnels meaninglessnot Zscaler Internet Access
  • An analytics lead who wants tracking changes to go through review rather than appearing in production unannouncednot Zscaler Internet Access
  • A company migrating between analytics tools that needs a canonical event schema independent of any vendornot Zscaler Internet Access
  • An engineering organisation that wants event tracking mistakes caught by the compiler rather than by an analyst three months laternot Zscaler Internet Access

Zscaler Internet Access

  • Cloud Securitynot Avo
  • Zero Trustnot Avo
  • Web Securitynot Avo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Avo

  • Editor seats are the metered unit and only five are included on the Team plan, so a company where many squads define their own events pays 50 dollars per additional editor and the real cost quickly exceeds the headline 250.
  • Avo governs event definitions but does not fix historic data, so an organisation with years of inconsistent tracking still faces the backfill problem it cannot solve.
  • Code generation requires engineering teams to adopt generated modules in their build, and in practice some platform teams resist, leaving parts of the estate ungoverned and the plan only partly enforced.
  • Inspector event volume is capped by tier, at 100,000 on free and one million on enterprise, so a high-traffic consumer product samples rather than observes everything and drift can hide in the unobserved portion.
  • It is an additional tool in an analytics stack that already costs money, and justifying it requires the organisation to accept that its existing data is unreliable, which is a political argument as much as a budgetary one.

Zscaler Internet Access

  • The pricing page names two base tiers, Essentials Platform and Zscaler Platform, plus modular add ons including three Digital Experience Monitoring tiers, but publishes no dollar figures anywhere and routes buyers to a demo request for cost

Pricing, plan by plan

Avo

Free
  • FreeFree
    • 2 editor seats
    • Unlimited comment seats
    • 100,000 events observed in Inspector
  • Team$250/month
    • 5 editor seats included
    • Additional editors at $50 per month annually
    • Approval workflows and branch audits
  • Enterprise$undefined/year
    • Custom seats and event volume
    • 1,000,000 events observed in Inspector
    • Enforceable approval and design standards

Zscaler Internet Access

$100/year
  • ZIA Business$100/year
    • Web security
    • URL filtering
    • Cloud firewall
  • ZIA Transformation$200/year
    • All Business features
    • Advanced threat protection
    • Cloud sandbox
  • ZIA Unlimited$350/year
    • All Transformation features
    • Cloud browser isolation
    • CASB

Which should you pick?

Choose Avo if

  • You need tracking plan.
  • You want to start without paying.
  • You work on Web, iOS, Android, Web SDK, API.
  • You also want code generation.
Avo review

Choose Zscaler Internet Access if

  • You need secure web gateway.
  • You work on Web, Desktop, Mobile.
  • You also want cloud firewall.
Zscaler Internet Access review

Questions people ask

Is Avo or Zscaler Internet Access better?
Neither clearly leads. Avo starts at Free and Zscaler Internet Access at $100/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Avo or Zscaler Internet Access?
Avo has a free tier; the other does not. Paid plans start at Free for Avo and $100/year for Zscaler Internet Access.
Does Avo or Zscaler Internet Access run on more platforms?
Avo runs on Web, iOS, Android, Web SDK, API. Zscaler Internet Access runs on Web, Desktop, Mobile.
Can I use Avo for free?
Yes. Avo has a free tier, so you can try it without paying. Zscaler Internet Access starts at $100/year.
What is Avo best used for?
Avo is most often used for a product team whose ios and android event names have drifted apart, making cross-platform funnels meaningless, an analytics lead who wants tracking changes to go through review rather than appearing in production unannounced, a company migrating between analytics tools that needs a canonical event schema independent of any vendor, an engineering organisation that wants event tracking mistakes caught by the compiler rather than by an analyst three months later. Of those, a product team whose ios and android event names have drifted apart, making cross-platform funnels meaningless and an analytics lead who wants tracking changes to go through review rather than appearing in production unannounced are not what Zscaler Internet Access is typically brought in for.
What can Avo do that Zscaler Internet Access cannot?
Avo covers Tracking plan, Code generation, Inspector, Branching and approvals. Zscaler Internet Access covers Secure web gateway, Cloud firewall, URL filtering, Advanced threat protection.

Answered from the vendors’ own pages

Avo: Is the free tier usable in production?

Yes. It includes two editors, code generation and 100,000 events observed in Inspector, which is enough for a small team.

Zscaler Internet Access: How many pricing tiers does Zscaler Internet Access offer?

Zscaler Internet Access offers two main platform bundles: the Essentials Platform (entry-level) and the Zscaler Platform (comprehensive). Specific pricing is not published online.

Source
Avo: What exactly does code generation give me?

Type-safe tracking functions per platform, so a wrong event name or property type fails at compile time rather than in production data.

Zscaler Internet Access: Are there optional add-on modules available?

Yes. Zscaler offers extensive optional capabilities in five categories including Inline Cyberthreat Protection, Private Access enhancements, Data Security, Security Operations, and Zero Trust Branch.

Source
Avo: Does Avo replace Amplitude or Mixpanel?

No. It governs the events those tools receive; you still need an analytics product.

Zscaler Internet Access: How is Zscaler Zero Trust Branch priced?

Zero Trust Branch is sized by encrypted throughput (200 Mbps to 10 Gbps) or endpoint count (200 to 5,000 endpoints), with pricing varying by configuration.

Source
Avo: How much is the Team plan?

250 US dollars a month billed annually for five editors, or 300 billed monthly, with extra editors at 50 dollars.

Zscaler Internet Access: How do I get Zscaler pricing?

Zscaler does not publish pricing online. You must request a demo or contact their sales team to receive a pricing quote.

Source
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