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Developer Tools · head to head

Avo vs Ory

Avo logo

Avo

Developer Tools

Analytics governance: define a tracking plan, generate typed code from it, and catch drift before release

From
Free
Free plan
Yes
Full reviewWebsite
Ory logo

Ory

Cybersecurity

Open-source identity, authentication, and permissions infrastructure

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Avo editor seats are the metered unit and only five are included on the Team plan, so a company where many squads define their own events pays 50 dollars per additional editor and the real cost quickly exceeds the headline 250.; Ory production and Growth plans are billed annually ($770/year and $9,350/year), which is a larger upfront commitment than monthly-only competitors.
  • They diverge on capability: Avo covers Tracking plan, Ory covers Authentication APIs.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Avo and Ory actually diverge.

Attributes where Avo and Ory differ
AttributeAvoOry
Pricing modelPer editor seat per monthusage-based
PlatformsWeb, iOS, Android, Web SDK, APIweb, api
CategoryDeveloper ToolsCybersecurity

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Avo

  • Tracking plan
  • Code generation
  • Inspector
  • Branching and approvals
  • Schema sync
  • Stakeholder access
  • Audit trail
  • Data design standards

Only in Ory

  • Authentication APIs
  • Permissions engine
  • Machine-to-machine tokens
  • B2B organizations
  • SAML SSO
  • Multi-region deployments

What people use each for

The jobs each tool is most often brought in to do.

Avo

  • A product team whose iOS and Android event names have drifted apart, making cross-platform funnels meaninglessnot Ory
  • An analytics lead who wants tracking changes to go through review rather than appearing in production unannouncednot Ory
  • A company migrating between analytics tools that needs a canonical event schema independent of any vendornot Ory
  • An engineering organisation that wants event tracking mistakes caught by the compiler rather than by an analyst three months laternot Ory

Ory

  • Adding self-hosted or cloud identity to a new productnot Avo
  • Implementing fine-grained permission checksnot Avo
  • Supporting B2B organizations and multi-tenancynot Avo
  • Building machine-to-machine authentication for microservicesnot Avo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Avo

  • Editor seats are the metered unit and only five are included on the Team plan, so a company where many squads define their own events pays 50 dollars per additional editor and the real cost quickly exceeds the headline 250.
  • Avo governs event definitions but does not fix historic data, so an organisation with years of inconsistent tracking still faces the backfill problem it cannot solve.
  • Code generation requires engineering teams to adopt generated modules in their build, and in practice some platform teams resist, leaving parts of the estate ungoverned and the plan only partly enforced.
  • Inspector event volume is capped by tier, at 100,000 on free and one million on enterprise, so a high-traffic consumer product samples rather than observes everything and drift can hide in the unobserved portion.
  • It is an additional tool in an analytics stack that already costs money, and justifying it requires the organisation to accept that its existing data is unreliable, which is a political argument as much as a budgetary one.

Ory

  • Production and Growth plans are billed annually ($770/year and $9,350/year), which is a larger upfront commitment than monthly-only competitors.
  • SAML SSO and multi-region deployments are reserved for the custom-priced Enterprise tier.
  • Usage-based pricing across aDAU, M2M tokens, and permission checks makes cost estimation more complex than flat per-MAU billing.

Pricing, plan by plan

Avo

Free
  • FreeFree
    • 2 editor seats
    • Unlimited comment seats
    • 100,000 events observed in Inspector
  • Team$250/month
    • 5 editor seats included
    • Additional editors at $50 per month annually
    • Approval workflows and branch audits
  • Enterprise$undefined/year
    • Custom seats and event volume
    • 1,000,000 events observed in Inspector
    • Enforceable approval and design standards

Ory

Free
  • DeveloperFree
    • Community support
    • No production environments
  • Production$64/month
    • $21 monthly credit included
    • 1 production environment
    • 3 staging environments
  • Growth$779/month
    • $255 monthly credit included
    • 2 production environments
    • B2B organizations (max 3)

Which should you pick?

Choose Avo if

  • You need tracking plan.
  • You want to start without paying.
  • You work on Web, iOS, Android, Web SDK, API.
  • You also want code generation.
Avo review

Choose Ory if

  • You need authentication apis.
  • You want to start without paying.
  • You work on web, api.
  • You also want permissions engine.
Ory review

Questions people ask

Is Avo or Ory better?
Neither clearly leads. Avo starts at Free and Ory at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Avo or Ory?
Avo starts at Free and Ory at Free.
Does Avo or Ory run on more platforms?
Avo runs on Web, iOS, Android, Web SDK, API. Ory runs on web, api.
Can I use Avo for free?
Both have a free tier, so you can try either at no cost before committing.
What is Avo best used for?
Avo is most often used for a product team whose ios and android event names have drifted apart, making cross-platform funnels meaningless, an analytics lead who wants tracking changes to go through review rather than appearing in production unannounced, a company migrating between analytics tools that needs a canonical event schema independent of any vendor, an engineering organisation that wants event tracking mistakes caught by the compiler rather than by an analyst three months later. Of those, a product team whose ios and android event names have drifted apart, making cross-platform funnels meaningless and an analytics lead who wants tracking changes to go through review rather than appearing in production unannounced are not what Ory is typically brought in for.
What can Avo do that Ory cannot?
Avo covers Tracking plan, Code generation, Inspector, Branching and approvals. Ory covers Authentication APIs, Permissions engine, Machine-to-machine tokens, B2B organizations.

Answered from the vendors’ own pages

Avo: Is the free tier usable in production?

Yes. It includes two editors, code generation and 100,000 events observed in Inspector, which is enough for a small team.

Ory: What does Ory cost?

Ory has a free Developer tier, a Production plan at $770/year including a $21 monthly credit, a Growth plan at $9,350/year including a $255 monthly credit, and custom Enterprise pricing.

Source
Avo: What exactly does code generation give me?

Type-safe tracking functions per platform, so a wrong event name or property type fails at compile time rather than in production data.

Ory: How is usage metered?

Beyond the included credit, Ory charges per average daily active user (aDAU), per machine-to-machine token, and per permission check, with lower per-unit rates on the Growth plan.

Source
Avo: Does Avo replace Amplitude or Mixpanel?

No. It governs the events those tools receive; you still need an analytics product.

Ory: What payment methods are supported?

Ory accepts credit cards (Visa, MasterCard, Amex) and bank transfer, processed via Stripe.

Source
Avo: How much is the Team plan?

250 US dollars a month billed annually for five editors, or 300 billed monthly, with extra editors at 50 dollars.

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