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Software · head to head

AB Tasty vs Avast One

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Avast One logo

Avast One

Software

All-in-one protection for your digital life

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Avast One has a free tier, so it costs nothing to try first.
  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Avast One ransomware and Wi-Fi vulnerability protection only on paid plans
  • They diverge on capability: AB Tasty covers A/B testing, Avast One covers Antivirus.

Where they differ

Only the attributes on which AB Tasty and Avast One actually diverge.

Attributes where AB Tasty and Avast One differ
AttributeAB TastyAvast One
Starting price€500/monthFree
Pricing modelquoteUnknown
Free tierNoYes
PlatformsWebWindows, macOS, iOS, Android
Founded20111988

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Multiple languages language support

Only in Avast One

  • Antivirus
  • Firewall
  • VPN
  • Data breach monitoring
  • Email Guardian
  • Webcam Shield
  • Ransomware Shield
  • Performance optimization

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Avast One
  • Feature flagging and progressive rolloutsnot Avast One
  • Personalising content for identified and anonymous visitorsnot Avast One
  • Search, recommendations and merchandising for ecommercenot Avast One
  • Conversion optimisation experiments across channelsnot Avast One

Avast One

  • Antivirusnot AB Tasty
  • Internet Securitynot AB Tasty
  • Privacy Toolsnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Avast One

  • Ransomware and Wi-Fi vulnerability protection only on paid plans
  • Free plan VPN is limited, no data breakthrough monitoring
  • Rebuilt app in May 2026 may have stability issues

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Avast One

Free
  • FreeFree
    • Antivirus
    • Limited VPN
    • Privacy tools
  • Silver$2.99/month
    • Enhanced antivirus
    • VPN
    • Device cleanup
  • Premium$4.19/month
    • Full antivirus
    • VPN with 55 servers
    • Password manager
  • Premium Plus$11.67/month
    • All Premium features
    • 30 devices covered

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Avast One if

  • You need antivirus.
  • You want to start without paying.
  • You work on Windows, macOS, iOS, Android.
  • You also want firewall.
Avast One review

Questions people ask

Is AB Tasty or Avast One better?
Neither clearly leads. AB Tasty starts at €500/month and Avast One at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Avast One?
Avast One has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for Avast One.
Does AB Tasty or Avast One run on more platforms?
AB Tasty runs on Web. Avast One runs on Windows, macOS, iOS, Android.
Can I use Avast One for free?
Yes. Avast One has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Avast One is typically brought in for.
What can AB Tasty do that Avast One cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Avast One covers Antivirus, Firewall, VPN, Data breach monitoring. Both handle Cloud deployment, Web support.

Answered from the vendors’ own pages

Avast One: Is Avast One free?

Yes. Avast One offers a free tier with antivirus, VPN (limited), and privacy tools. Paid plans start at $2.99/month for Silver and $4.19/month for Premium covering up to 5 devices.

Source
Avast One: What does Avast One include?

Avast One provides antivirus, VPN, password manager, device cleanup, Wi-Fi security, data breach monitoring, and protection against AI-generated scams and deepfakes.

Source
Avast One: Does Avast One have ransomware protection?

Ransomware protection is available only on paid plans, not the free tier. Free users get antivirus and basic protection only.

Source
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