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Software · head to head

Avast One vs Google Analytics

Avast One logo

Avast One

Software

All-in-one protection for your digital life

From
Free
Rated
-
Full reviewWebsite
Google Analytics logo

Google Analytics

Software

Get to know your customers

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Avast One ransomware and Wi-Fi vulnerability protection only on paid plans; Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • They diverge on capability: Avast One covers Antivirus, Google Analytics covers Real-time analytics.

Where they differ

Only the attributes on which Avast One and Google Analytics actually diverge.

Attributes where Avast One and Google Analytics differ
AttributeAvast OneGoogle Analytics
Pricing modelUnknownfreemium
PlatformsWindows, macOS, iOS, AndroidWeb
Founded19881998

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Avast One

  • Antivirus
  • Firewall
  • VPN
  • Data breach monitoring
  • Email Guardian
  • Webcam Shield
  • Ransomware Shield
  • Performance optimization

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

What people use each for

The jobs each tool is most often brought in to do.

Avast One

  • Antivirusnot Google Analytics
  • Internet Securitynot Google Analytics
  • Privacy Toolsnot Google Analytics

Google Analytics

  • Website and web application analyticsnot Avast One
  • Event tracking and user behaviour analysisnot Avast One
  • Traffic source and conversion trackingnot Avast One

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Avast One

  • Ransomware and Wi-Fi vulnerability protection only on paid plans
  • Free plan VPN is limited, no data breakthrough monitoring
  • Rebuilt app in May 2026 may have stability issues

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Pricing, plan by plan

Avast One

Free
  • FreeFree
    • Antivirus
    • Limited VPN
    • Privacy tools
  • Silver$2.99/month
    • Enhanced antivirus
    • VPN
    • Device cleanup
  • Premium$4.19/month
    • Full antivirus
    • VPN with 55 servers
    • Password manager
  • Premium Plus$11.67/month
    • All Premium features
    • 30 devices covered

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Which should you pick?

Choose Avast One if

  • You need antivirus.
  • You want to start without paying.
  • You work on Windows, macOS, iOS, Android.
  • You also want firewall.
Avast One review

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Questions people ask

Is Avast One or Google Analytics better?
Neither clearly leads. Avast One starts at Free and Google Analytics at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Avast One or Google Analytics?
Avast One starts at Free and Google Analytics at Free.
Does Avast One or Google Analytics run on more platforms?
Avast One runs on Windows, macOS, iOS, Android. Google Analytics runs on Web.
Can I use Avast One for free?
Both have a free tier, so you can try either at no cost before committing.
What is Avast One best used for?
Avast One is most often used for antivirus, internet security, privacy tools. Of those, antivirus and internet security are not what Google Analytics is typically brought in for.
What can Avast One do that Google Analytics cannot?
Avast One covers Antivirus, Firewall, VPN, Data breach monitoring. Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow.

Answered from the vendors’ own pages

Avast One: Is Avast One free?

Yes. Avast One offers a free tier with antivirus, VPN (limited), and privacy tools. Paid plans start at $2.99/month for Silver and $4.19/month for Premium covering up to 5 devices.

Source
Avast One: What does Avast One include?

Avast One provides antivirus, VPN, password manager, device cleanup, Wi-Fi security, data breach monitoring, and protection against AI-generated scams and deepfakes.

Source
Avast One: Does Avast One have ransomware protection?

Ransomware protection is available only on paid plans, not the free tier. Free users get antivirus and basic protection only.

Source
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Related pages

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