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Marketing · head to head

Attribution vs Ghost CMS

A

Attribution

Marketing

First-party data marketing attribution platform

From
$2000/month
Rated
-
Full reviewWebsite
Ghost CMS logo

Ghost CMS

News

Modern platform for professional publishing

From
$18/month
Rated
-
Full reviewWebsite

The short version

  • They diverge on capability: Attribution covers First-party data attribution, Ghost CMS covers Publishing platform.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Attribution and Ghost CMS actually diverge.

Attributes where Attribution and Ghost CMS differ
AttributeAttributionGhost CMS
Starting price$2000/month$18/month
PlatformsWeb, Mobile, ApiWeb, Self-hosted
CategoryMarketingNews
Founded20202013

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Attribution

  • First-party data attribution
  • Multi-touch attribution
  • Privacy-compliant tracking
  • Real-time insights
  • Conversion tracking
  • Channel attribution
  • Custom reporting
  • Google Analytics 4

Only in Ghost CMS

  • Publishing platform
  • Email newsletters
  • Membership management
  • Analytics
  • Paywall support
  • SEO optimization
  • Media library
  • Mailgun

Both cover

  • API access
  • Stripe

What people use each for

The jobs each tool is most often brought in to do.

Attribution

  • Marketing attributionnot Ghost CMS
  • ROI trackingnot Ghost CMS
  • Privacy-compliant trackingnot Ghost CMS
  • First-party datanot Ghost CMS

Ghost CMS

  • Running a publication or newsletter with paid subscriptionsnot Attribution
  • Self hosting a headless or full stack publishing platformnot Attribution

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Attribution

Nothing recorded yet. See the Attribution review.

Ghost CMS

  • Ghost Pro plans cap members, at 1,000 on both Starter and Publisher and 10,000 on Business
  • Staff users are limited to 1 on Starter and 3 on Publisher
  • Custom themes and integrations require the Publisher plan at $29 a month billed yearly
  • The jump to 10,000 members is the $199 a month Business plan, with nothing between
  • Self hosting is free but installing under a subdirectory needs a custom reverse proxy that Ghost does not officially support

Pricing, plan by plan

Attribution

$2000/month
  • Starter$2000/month
    • Up to 5 channels
    • Basic attribution
    • Monthly reports
  • Professional$5000/month
    • Unlimited channels
    • Advanced attribution
    • Weekly reports
  • Enterprise$undefined/month
    • Custom implementation
    • Real-time attribution
    • Dedicated support

Ghost CMS

$18/month
  • Starter$18/month
    • For solo blogs and newsletters
    • Your own website
    • Email newsletter
  • Publisher$29/month
    • For custom publications
    • 3 staff users
    • Custom themes
  • Business$199/month
    • For teams scaling up
    • 15 staff users
    • Priority support
  • Custom$null/contact
    • For organizations with complex needs
    • Unlimited staff users
    • Dedicated IP addresses

Which should you pick?

Choose Attribution if

  • You need first-party data attribution.
  • You work on Web, Mobile, Api.
  • You also want multi-touch attribution.
Attribution review

Choose Ghost CMS if

  • You need publishing platform.
  • You work on Web, Self-hosted.
  • You also want email newsletters.
Ghost CMS review

Questions people ask

Is Attribution or Ghost CMS better?
Neither clearly leads. Attribution starts at $2000/month and Ghost CMS at $18/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Attribution or Ghost CMS?
Attribution starts at $2000/month and Ghost CMS at $18/month.
Does Attribution or Ghost CMS run on more platforms?
Attribution runs on Web, Mobile, Api. Ghost CMS runs on Web, Self-hosted.
What is Attribution best used for?
Attribution is most often used for marketing attribution, roi tracking, privacy-compliant tracking, first-party data. Of those, marketing attribution and roi tracking are not what Ghost CMS is typically brought in for.
What can Attribution do that Ghost CMS cannot?
Attribution covers First-party data attribution, Multi-touch attribution, Privacy-compliant tracking, Real-time insights. Ghost CMS covers Publishing platform, Email newsletters, Membership management, Analytics. Both handle API access, Stripe.

Answered from the vendors’ own pages

Ghost CMS: How much does Ghost CMS cost?

Ghost(Pro) pricing starts at $18 per month when billed yearly for the Starter plan, with Publisher at $29 per month and Business at $199 per month. All plans include unlimited email sends and enterprise-grade security.

Source
Ghost CMS: Can I cancel my Ghost subscription anytime?

Yes, users can upgrade, downgrade, or cancel their Ghost subscription anytime without penalties.

Source
Ghost CMS: Are there any additional fees with Ghost?

Ghost waives transaction fees on all plans, though payment processor fees still apply. There are no setup fees or hidden charges.

Source
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