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CRM · head to head

Apptivo vs Striven

Apptivo logo

Apptivo

CRM

A bundle of around fifty business apps sold on one per-user subscription

From
On request
Rated
-
Full reviewWebsite
Striven logo

Striven

ERP

All-in-one business management for growing companies

From
$35/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apptivo the tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.; Striven occasional performance issues with slow load times in some modules
  • They diverge on capability: Apptivo covers CRM core, Striven covers CRM.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Apptivo and Striven actually diverge.

Attributes where Apptivo and Striven differ
AttributeApptivoStriven
Starting priceOn request$35/month
Pricing modelPer user per monthUnknown
PlatformsWeb, iOS, AndroidWeb, Mobile, API
CategoryCRMERP
FoundedUnknown2008

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apptivo

  • CRM core
  • Invoicing and estimates
  • Field service
  • Help desk
  • Procurement and inventory
  • Custom apps and fields
  • Workflow automation
  • Email and calendar sync

Only in Striven

  • CRM
  • Accounting
  • HR management
  • Inventory
  • QuickBooks
  • Outlook
  • Google Workspace
  • Zapier

Both cover

  • Project management

What people use each for

The jobs each tool is most often brought in to do.

Apptivo

  • A ten-person consultancy that wants CRM, project timesheets and invoicing on one subscription instead of stitching three tools togethernot Striven
  • A distributor needing quotes, purchase orders and stock levels against the same customer record without an integration projectnot Striven
  • A service business replacing a spreadsheet-driven help desk that also wants the ticket history visible on the sales contactnot Striven
  • A business already paying separately for CRM, invoicing and project tools that wants to cut vendor count and consolidate billingnot Striven

Striven

  • Software consolidationnot Apptivo
  • Business operationsnot Apptivo
  • Project-based businessesnot Apptivo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apptivo

  • The tiers gate the number of apps rather than only the depth, so a business that buys Lite at 15 US dollars because of the CRM and later needs an app in the 46-app Premium set faces a 67 per cent per-seat increase to unlock it.
  • Workflow automation is capped at 25 rules on both Lite and Premium, which is low for any business automating more than a basic sales process, and lifting it means jumping to Ultimate at 40 US dollars.
  • Each app is shallower than the dedicated product it replaces, so teams that outgrow one module end up buying a specialist tool anyway and lose the single-record advantage that justified the suite.
  • There is no free tier, only a 30-day trial, so evaluating the breadth properly against real data requires paying or rushing the trial window.
  • The interface is dense and inconsistent between apps because they were built over many years, which lengthens onboarding and produces persistent user complaints in teams that are not technically confident.

Striven

  • Occasional performance issues with slow load times in some modules
  • Dated UI in places with clunky mobile app experience
  • Very limited customization options compared to enterprise ERP solutions
  • No Zapier or third-party app marketplace integration

Pricing, plan by plan

Apptivo

On request
  • Lite$15/month
    • 18 apps
    • 100 custom fields per app
    • 25 workflows
  • Premium$25/month
    • 46 apps
    • 250 custom fields per app
    • 25 workflows
  • Ultimate$40/month
    • All apps
    • 350 custom fields per app
    • 150 workflows
  • Enterprise$undefined/month
    • 500 custom fields per app
    • 300 workflows
    • 100 custom dashboards

Striven

$35/month
  • Standard$35/month
    • Accounting
    • CRM and sales
    • Project management
  • Enterprise$70/month
    • All Standard features
    • Advanced customization
    • Priority support

Which should you pick?

Choose Apptivo if

  • You need crm core.
  • You work on Web, iOS, Android.
  • You also want invoicing and estimates.
Apptivo review

Choose Striven if

  • You need crm.
  • You work on Web, Mobile, API.
  • You also want accounting.
Striven review

Questions people ask

Is Apptivo or Striven better?
Neither clearly leads. Apptivo starts at On request and Striven at $35/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apptivo or Striven?
Apptivo starts at On request and Striven at $35/month.
Does Apptivo or Striven run on more platforms?
Apptivo runs on Web, iOS, Android. Striven runs on Web, Mobile, API.
What is Apptivo best used for?
Apptivo is most often used for a ten-person consultancy that wants crm, project timesheets and invoicing on one subscription instead of stitching three tools together, a distributor needing quotes, purchase orders and stock levels against the same customer record without an integration project, a service business replacing a spreadsheet-driven help desk that also wants the ticket history visible on the sales contact, a business already paying separately for crm, invoicing and project tools that wants to cut vendor count and consolidate billing. Of those, a ten-person consultancy that wants crm, project timesheets and invoicing on one subscription instead of stitching three tools together and a distributor needing quotes, purchase orders and stock levels against the same customer record without an integration project are not what Striven is typically brought in for.
What can Apptivo do that Striven cannot?
Apptivo covers CRM core, Invoicing and estimates, Field service, Help desk. Striven covers CRM, Accounting, HR management, Inventory. Both handle Project management.

Answered from the vendors’ own pages

Apptivo: Does Apptivo have a free plan?

No. There is a 30-day free trial; the cheapest ongoing plan is Lite at 15 US dollars per user per month billed annually.

Striven: What is Striven's pricing model?

Striven uses user-based pricing: Standard plan at $35/user/month and Enterprise plan at $70/user/month. For accounts with fewer than 5 users, an additional $25 per user applies.

Source
Apptivo: What is the real difference between Lite and Premium?

Mostly app count and dashboards: Lite opens 18 apps, Premium opens 46 with custom dashboards. Check which specific app you need before choosing on price.

Striven: Does Striven offer a free trial or free tier?

Yes, Striven offers a 7-day free test drive with no credit card required. However, there is no permanent free version or free tier for production use.

Source
Apptivo: Is monthly billing more expensive?

Yes, by roughly a third. Lite is 15 annually versus 20 monthly, Premium 25 versus 30, Ultimate 40 versus 50.

Striven: What modules does Striven include?

Striven includes accounting, CRM and sales management, project management, task management, inventory, HR, OKRs, and workflow automation across all plans.

Source
Apptivo: Are all fifty apps really included?

Only on the top tiers. The lower tiers include a subset, and the app list per tier is the thing to verify before buying.

Striven: Does Striven offer optional add-ons like customer portals?

Yes, Striven offers optional monthly portal plans: free tier for up to 100 customers/vendors/applications per month, $99/month for 500, and $499/month for unlimited access.

Source
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