No-Code · head to head
Appsmith vs Keila

Keila
Email Marketing
AGPL newsletter tool from Germany, self-hostable or hosted in the EU with no free plan
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Appsmith the free cloud tier is capped at 5 users, 5 workspaces and 3 Git repositories; Keila there is no free hosted plan at all, stated as deliberate policy, so unlike almost every competitor there is no way to run a small list at zero cost without self-hosting it yourself.
- They diverge on capability: Appsmith covers Drag-and-drop builder, Keila covers Priced by emails sent.
- Prices and features above were last checked on 31 August 2026.
Where they differ
Only the attributes on which Appsmith and Keila actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Appsmith
- Drag-and-drop builder
- Database integration
- REST API
- Workflows
- Authentication
- Custom code
- Git integration
- 100+ integrations
Only in Keila
- Priced by emails sent
- Bring your own sender
- Self-hosting
- EU hosting
- Sign-up forms
- Segmentation
- Markdown and block editor
- Multiple projects
What people use each for
The jobs each tool is most often brought in to do.
Appsmith
- Building internal admin panels over existing databases and APIsnot Keila
- Self-hosting a low-code internal tool platformnot Keila
- Custom CRUD dashboards for operations teamsnot Keila
- Versioning applications through Gitnot Keila
Keila
- A membership organisation holding forty thousand contacts but sending only one newsletter a month, where contact-metered pricing would cost many times morenot Appsmith
- A European publisher or public body that needs subscriber data held in the EU under a GDPR-friendly arrangementnot Appsmith
- A technical team that wants to self-host its newsletter tool and route sending through its existing AWS SES accountnot Appsmith
- An agency running several separate client lists that does not want to pay per project or per additional listnot Appsmith
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Appsmith
- The free cloud tier is capped at 5 users, 5 workspaces and 3 Git repositories
- Workflows, custom roles and audit logs all require the Business plan at $15 per user per month
- SAML and OIDC single sign-on need Enterprise, which starts at $2,500 a month with a 100 user minimum
- Embedding an app privately is Enterprise only; the lower tiers embed publicly
- Managed hosting is an Enterprise add-on rather than an included option
Keila
- There is no free hosted plan at all, stated as deliberate policy, so unlike almost every competitor there is no way to run a small list at zero cost without self-hosting it yourself.
- Marketing automation is minimal, with none of the behavioural triggers, journey builders or e-commerce revenue attribution that Klaviyo, Brevo and Mailchimp treat as table stakes.
- The self-hosted route puts deliverability entirely on you: reputation, SPF, DKIM, DMARC, warm-up and bounce handling are your problem, and a badly configured instance will land in spam folders.
- It is a small project from a small company, so the integration ecosystem is thin and there is no partner network, template marketplace or large body of community expertise to draw on.
- Email volume tiers step in fixed blocks, so an organisation whose sending is uneven across the year either overbuys at the annual peak or has to change plan repeatedly.
Pricing, plan by plan
Appsmith
Free- FreeFree
- Up to 5 users on cloud
- 5 workspaces
- 3 Git repos
- Business$15/month per user
- Up to 99 users
- Unlimited workspaces and Git repos
- Workflows and reusable packages
- Enterprise$2500/month
- Minimum 100 users
- Unlimited users above 100
- SAML/OIDC SSO
Keila
Free- Self-hostedFree
- AGPL-3.0-or-later licence with no fee
- Official Docker image and sample compose file
- You supply hosting and a sending backend
- Keila XS$8/month
- Two thousand emails per month
- Unlimited contacts and projects
- Send with Keila or bring your own email server
- Keila M$32/month
- Fifteen thousand emails per month
- Unlimited contacts and projects
- Sign-up forms and segmentation
- Keila XXL$256/month
- Two hundred and fifty thousand emails per month
- Unlimited contacts and projects
- Intermediate tiers at 16, 64 and 128 EUR for 5,000, 50,000 and 100,000 emails
Which should you pick?
Choose Appsmith if
- You need drag-and-drop builder.
- You want to start without paying.
- You work on Web, Self-hosted.
- You also want database integration.
Choose Keila if
- You need priced by emails sent.
- You want to start without paying.
- You work on Web, Linux, Self-hosted.
- You also want bring your own sender.
Questions people ask
- Is Appsmith or Keila better?
- Neither clearly leads. Appsmith starts at Free and Keila at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Appsmith or Keila?
- Appsmith starts at Free and Keila at Free.
- Does Appsmith or Keila run on more platforms?
- Appsmith runs on Web, Self-hosted. Keila runs on Web, Linux, Self-hosted.
- Can I use Appsmith for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Appsmith best used for?
- Appsmith is most often used for building internal admin panels over existing databases and apis, self-hosting a low-code internal tool platform, custom crud dashboards for operations teams, versioning applications through git. Of those, building internal admin panels over existing databases and apis and self-hosting a low-code internal tool platform are not what Keila is typically brought in for.
- What can Appsmith do that Keila cannot?
- Appsmith covers Drag-and-drop builder, Database integration, REST API, Workflows. Keila covers Priced by emails sent, Bring your own sender, Self-hosting, EU hosting.
Answered from the vendors’ own pages
Appsmith: How much does Appsmith cost?
Appsmith offers a free plan for up to 5 users, a Business plan at $15 per user per month (up to 99 users), and an Enterprise plan starting at $2,500 per month for a minimum of 100 users with unlimited users available at that rate.
SourceKeila: Is Keila free?
The software is, under AGPL-3.0-or-later, if you self-host. The hosted service has no free plan by deliberate policy and starts at 8 EUR a month.
Appsmith: Does Appsmith have a free version?
Yes, Appsmith's Free plan provides access for up to 5 users with 5 workspaces, 3 Git repos, and community support at no cost. All plans offer unlimited apps.
SourceKeila: How is the hosted service priced?
By emails sent, from 8 EUR for two thousand up to 256 EUR for two hundred and fifty thousand a month. Contacts and projects are unlimited on every tier.
Appsmith: What does the Business plan include compared to Free?
The Business plan at $15 per user per month supports up to 99 users, provides unlimited workspaces and Git repos, includes workflows and reusable packages, premium integrations, custom roles, and access controls with email and chat support compared to the Free plan's community support only.
SourceKeila: Can I use my own email provider?
Yes. AWS SES, Sendgrid, Mailgun, Postmark, generic SMTP or a personal inbox are all supported as sending backends.
Appsmith: How are Appsmith users counted for billing purposes?
Appsmith counts any user who builds or edits applications as a standard user for billing. Developers and builders are treated the same as other users and all users count toward the per-user billing model without separate developer seat charges.
SourceKeila: Are there discounts?
Pentacent offers reduced rates to nonprofits and open source projects on request.
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