Softwr

CRM & Sales · head to head

Gong vs Murf

Gong logo

Gong

CRM & Sales

Revenue intelligence platform

From
$1600/user-per-year
Rated
-
Full reviewWebsite
Murf logo

Murf

AI Tools

Professional AI voiceovers in minutes

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Murf has a free tier, so it costs nothing to try first.
  • Each has a real cost: Gong pricing not published; custom quotes and high platform fees make budget forecasting difficult; Murf sold directly by Murf Inc on AWS Marketplace (Murf Falcon Text to Speech API) at $0.00001 per character, about one cent per 1,000 characters, in USD
  • They diverge on capability: Gong covers Call recording, Murf covers 120+ AI voices.

Where they differ

Only the attributes on which Gong and Murf actually diverge.

Attributes where Gong and Murf differ
AttributeGongMurf
Starting price$1600/user-per-yearFree
Pricing modelUnknownfreemium
Free tierNoYes
PlatformsWeb, Cloud-based SaaSWeb, Api
CategoryCRM & SalesAI Tools
Founded20162020

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Gong

  • Call recording
  • AI transcription
  • Deal intelligence
  • Market intelligence
  • Team coaching
  • Salesforce
  • HubSpot
  • Zoom

Only in Murf

  • 120+ AI voices
  • 20+ languages
  • Voice customization
  • Video editor
  • API access
  • Canva integration
  • Api support

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Gong

  • Call analysisnot Murf
  • Deal forecastingnot Murf
  • Sales coachingnot Murf
  • Win/loss analysisnot Murf

Murf

  • ai tools managementnot Gong
  • Workflow automationnot Gong
  • Reportingnot Gong

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Gong

  • Pricing not published; custom quotes and high platform fees make budget forecasting difficult
  • Built for sales calls only; limited contact center and multi-channel conversation coverage
  • Forecasting and Engage modules use keyword-based analysis with 20-30 minute processing delay, not generative AI
  • Conversation analysis cannot capture internal buyer meetings or decision-making discussions

Murf

  • Sold directly by Murf Inc on AWS Marketplace (Murf Falcon Text to Speech API) at $0.00001 per character, about one cent per 1,000 characters, in USD

Pricing, plan by plan

Gong

$1600/user-per-year

No published plan breakdown. See the Gong review.

Murf

Free
  • FreeFree
    • 10 minutes
    • All voices
  • Basic$19/month
    • 24 hours/year
    • Commercial rights
  • Pro$26/month
    • 48 hours/year
    • Voice cloning

Which should you pick?

Choose Gong if

  • You need call recording.
  • You work on Web, Cloud-based SaaS.
  • You also want ai transcription.
Gong review

Choose Murf if

  • You need 120+ ai voices.
  • You want to start without paying.
  • You work on Web, Api.
  • You also want 20+ languages.
Murf review

Questions people ask

Is Gong or Murf better?
Neither clearly leads. Gong starts at $1600/user-per-year and Murf at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Gong or Murf?
Murf has a free tier; the other does not. Paid plans start at $1600/user-per-year for Gong and Free for Murf.
Does Gong or Murf run on more platforms?
Gong runs on Web, Cloud-based SaaS. Murf runs on Web, Api.
Can I use Murf for free?
Yes. Murf has a free tier, so you can try it without paying. Gong starts at $1600/user-per-year.
What is Gong best used for?
Gong is most often used for call analysis, deal forecasting, sales coaching, win/loss analysis. Of those, call analysis and deal forecasting are not what Murf is typically brought in for.
What can Gong do that Murf cannot?
Gong covers Call recording, AI transcription, Deal intelligence, Market intelligence. Murf covers 120+ AI voices, 20+ languages, Voice customization, Video editor. Both handle Web support.

Answered from the vendors’ own pages

Gong: How much does Gong cost?

Gong pricing starts around $1,600 per user per year, with a mandatory platform fee of $5,000-$50,000 annually. Exact pricing is custom and requires a sales consultation.

Source
Gong: Does Gong integrate with Salesforce?

Yes. Gong integrates with Salesforce via REST API to import account data and export conversation summaries, enabling searchable calls by CRM fields.

Source
Gong: What conversations can Gong capture?

Gong was built primarily for sales call analysis and captures calls through integrations with major dialer systems. Coverage for contact center and multi-channel conversations is limited.

Source
Gong: Does Gong have an on-premise option?

Gong is a cloud-based SaaS platform without an on-premise deployment option. All conversation analysis and storage occurs in Gong's cloud infrastructure.

Source
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