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Amplitude vs Cube

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Cube logo

Cube

Business Intelligence

AI-native analytics platform with semantic layer and governed access

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Cube per-developer licensing can be expensive for large analytics teams
  • They diverge on capability: Amplitude covers Event tracking, Cube covers Analytics Chat.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Amplitude and Cube actually diverge.

Attributes where Amplitude and Cube differ
AttributeAmplitudeCube
Pricing modelUnknownPer-developer seats with volume pricing
PlatformsWeb, Ios, Android, ApiCloud, Self-hosted
CategoryTechnologyBusiness Intelligence
Founded2012Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

Only in Cube

  • Analytics Chat
  • Workbooks
  • Dashboards
  • Embedded Analytics
  • AI Integrations
  • Core Data APIs
  • Caching and pre-aggregations

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Cube
  • Feature adoption trackingnot Cube
  • Conversion rate optimizationnot Cube
  • Customer journey mappingnot Cube
  • Retention improvementnot Cube

Cube

  • Building governed semantic data models for analyticsnot Amplitude
  • Embedding analytics into customer-facing productsnot Amplitude
  • Enabling natural language data queries for teamsnot Amplitude
  • Creating conversational dashboards with AI assistancenot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Cube

  • Per-developer licensing can be expensive for large analytics teams
  • Additional cost for Explorer and Viewer roles beyond developers
  • Semantic layer approach requires upfront modeling investment
  • Smaller connector ecosystem than dedicated BI platforms
  • May be overengineered for simple reporting needs

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Cube

Free
  • FreeFree
    • For hobbyists and personal projects
    • Basic data source connection
    • Semantic modeling
  • Starter$40/developer/month
    • Extended agent limits
    • Premium LLMs
    • Unlimited workbooks
  • Premium$80/developer/month
    • All Starter features
    • Embedded dashboards
    • Embedded analytics chat
  • Enterprise$null/custom
    • 99.990% uptime SLA
    • Dedicated single-tenant installation
    • Bring Your Own Cloud

Which should you pick?

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Choose Cube if

  • You need analytics chat.
  • You want to start without paying.
  • You work on Cloud, Self-hosted.
  • You also want workbooks.
Cube review

Questions people ask

Is Amplitude or Cube better?
Neither clearly leads. Amplitude starts at Free and Cube at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Cube?
Amplitude starts at Free and Cube at Free.
Does Amplitude or Cube run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Cube runs on Cloud, Self-hosted.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Cube is typically brought in for.
What can Amplitude do that Cube cannot?
Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Cube covers Analytics Chat, Workbooks, Dashboards, Embedded Analytics.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Cube: What is the cost per developer on Cube?

Starter plan costs $40/developer/month. Premium adds embedded analytics at $80/developer/month. Explorer and Viewer roles cost $40 and $20/month respectively.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Cube: What uptime SLAs does Cube offer?

Premium plan offers 99.950% uptime SLA. Enterprise plan provides 99.990% uptime SLA with dedicated support.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
Cube: Can I use Cube for free?

Yes, the Free plan includes basic data source connection, semantic modeling, workbooks, and dashboards for hobbyists and personal projects.

Source
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