Softwr

Databases · head to head

Amazon Redshift vs Snowplow

Amazon Redshift logo

Amazon Redshift

Databases

Fast, scalable cloud data warehouse from AWS

From
Free
Rated
-
Full reviewWebsite
Snowplow logo

Snowplow

Business Intelligence

Behavioural data pipeline you run in your own cloud, relicensed away from Apache 2.0 in 2024

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Amazon Redshift has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amazon Redshift on-demand pricing runs up to 75% higher than competitors like Snowflake and BigQuery; Snowplow the core pipeline was relicensed from Apache 2.0 on 8 January 2024 to the Snowplow Limited Use Licence Agreement and a Confluent-derived community licence, so organisations that adopted it as permissively licensed software must now review their entitlement, buy a licence, or migrate.
  • They diverge on capability: Amazon Redshift covers Columnar Storage, Snowplow covers Own-cloud deployment.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Amazon Redshift and Snowplow actually diverge.

Attributes where Amazon Redshift and Snowplow differ
AttributeAmazon RedshiftSnowplow
Starting priceFreeOn request
Pricing modelusage-basedquote
Free tierYesNo
PlatformsWebLinux, Web, Docker
CategoryDatabasesBusiness Intelligence
Founded2012Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amazon Redshift

  • Columnar Storage
  • Massively Parallel
  • Machine Learning
  • AQUA Acceleration
  • Data Sharing
  • Federated Query
  • Concurrency Scaling
  • S3

Only in Snowplow

  • Own-cloud deployment
  • Schema enforcement
  • Warehouse loading
  • Enrichment
  • Trackers
  • Streaming output
  • Data models
  • Snowplow BDP

What people use each for

The jobs each tool is most often brought in to do.

Amazon Redshift

  • Business intelligencenot Snowplow
  • Data warehousingnot Snowplow
  • Real-time analyticsnot Snowplow
  • Reportingnot Snowplow
  • Machine learningnot Snowplow

Snowplow

  • A data team that needs full-fidelity event data in its own warehouse to build attribution or machine learning features rather than to populate dashboardsnot Amazon Redshift
  • A regulated business that cannot send behavioural data to a third-party analytics vendor and must keep collection inside its own cloud accountnot Amazon Redshift
  • A product organisation tired of silently malformed events, which wants a schema contract enforced at collection timenot Amazon Redshift
  • A company modelling customer behaviour across web, mobile and server events that needs them in one consistent structurenot Amazon Redshift

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amazon Redshift

  • On-demand pricing runs up to 75% higher than competitors like Snowflake and BigQuery
  • Requires significant manual tuning including managing concurrency scaling costs and configuring Workload Management queues
  • Performance degrades without proper design of distribution keys and sort keys
  • Limited elastic resize options - can only halve or double current cluster size
  • AWS lock-in makes it unsuitable for multi-cloud architectures

Snowplow

  • The core pipeline was relicensed from Apache 2.0 on 8 January 2024 to the Snowplow Limited Use Licence Agreement and a Confluent-derived community licence, so organisations that adopted it as permissively licensed software must now review their entitlement, buy a licence, or migrate.
  • You run the pipeline in your own cloud, which means the infrastructure bill, the on-call rota and the upgrade work are yours, and at high event volume that operational cost frequently exceeds what a hosted product would have charged.
  • Schema enforcement is the main benefit and the main friction, because every new event requires a schema to be authored and versioned, and teams without discipline around that end up blocked on their own governance process.
  • There is no analysis layer: Snowplow delivers data to your warehouse and nothing else, so you still need modelling, a BI tool and the people to run them before anyone sees a number.
  • The licence change fractured the community, spawning an Apache 2.0 fork, which means community contributions and third-party tooling are now split across two codebases with uncertain long-term maintenance.

Pricing, plan by plan

Amazon Redshift

Free
  • Free TrialFree
    • 750 DC2.Large hours
    • 2 months free
    • Full features
  • On-Demand$0.25/hour
    • Pay per node hour
    • All features
    • Standard support

Snowplow

On request
  • Snowplow BDP$undefined/year
    • Commercial pricing quoted by event volume and deployment
    • Core pipeline components under the Snowplow Limited Use Licence Agreement, not Apache 2.0
    • Trackers, analytics SDKs and Iglu SDKs remain Apache 2.0

Which should you pick?

Choose Amazon Redshift if

  • You need columnar storage.
  • You want to start without paying.
  • You also want massively parallel.
Amazon Redshift review

Choose Snowplow if

  • You need own-cloud deployment.
  • You work on Linux, Web, Docker.
  • You also want schema enforcement.
Snowplow review

Questions people ask

Is Amazon Redshift or Snowplow better?
Neither clearly leads. Amazon Redshift starts at Free and Snowplow at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amazon Redshift or Snowplow?
Amazon Redshift has a free tier; the other does not. Paid plans start at Free for Amazon Redshift and On request for Snowplow.
Does Amazon Redshift or Snowplow run on more platforms?
Amazon Redshift runs on Web. Snowplow runs on Linux, Web, Docker.
Can I use Amazon Redshift for free?
Yes. Amazon Redshift has a free tier, so you can try it without paying. Snowplow starts at On request.
What is Amazon Redshift best used for?
Amazon Redshift is most often used for business intelligence, data warehousing, real-time analytics, reporting. Of those, business intelligence and data warehousing are not what Snowplow is typically brought in for.
What can Amazon Redshift do that Snowplow cannot?
Amazon Redshift covers Columnar Storage, Massively Parallel, Machine Learning, AQUA Acceleration. Snowplow covers Own-cloud deployment, Schema enforcement, Warehouse loading, Enrichment.

Answered from the vendors’ own pages

Amazon Redshift: What deployment options does Amazon Redshift offer?

Redshift offers Provisioned Cluster (with RA3 or DC2 nodes) and Serverless options to match varying workloads. The new Redshift RG instance family, powered by Graviton, delivers 2.4x faster performance than RA3 at 30% lower cost per vCPU.

Source
Snowplow: Is Snowplow still open source?

Not in the permissive sense. On 8 January 2024 the core pipeline moved from Apache 2.0 to the Snowplow Limited Use Licence Agreement, with version 1.1 following in December 2024, alongside a community licence based on the Confluent Community Licence. Trackers and analytics SDKs remain Apache 2.0.

Amazon Redshift: What does Amazon Redshift cost?

Provisioned cluster pricing: RA3 on-demand starts at $1.086/hour for ra3.xlplus. Serverless costs approximately $0.375 per RPU-hour with 4-RPU minimum (roughly $1.50/hour active workload). Managed storage costs $0.024/GB-month.

Source
Snowplow: Can we still run it for free in production?

Free use of the relicensed core components is materially constrained and commercial use generally requires an agreement. Read the current licence text against your intended use rather than relying on older documentation.

Amazon Redshift: Does Redshift work with data lakes?

Yes, Redshift's integrated data lake query engine processes workloads on Apache Iceberg tables and other supported formats in Amazon S3, allowing you to run SQL analytics across your data warehouse and data lake from the same engine.

Source
Snowplow: Is there an Apache 2.0 alternative?

Yes, a fork called OpenSnowcat was created in response to the relicensing and continues under Apache 2.0.

Amazon Redshift: Is there a free tier for Amazon Redshift?

AWS offers a free trial with $300 USD in Serverless credits valid for 90 days, but Redshift is not part of the permanent AWS Free Tier.

Source
Snowplow: What does Snowplow BDP cost?

Not published. It is quoted by event volume and deployment, and your own cloud infrastructure costs are separate and additional.

Share

Related pages

More on Amazon Redshift

More on Snowplow

Keep looking

Other head to heads