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Affiliate Marketing · head to head

Amazon Associates vs Offer18

Amazon Associates logo

Amazon Associates

Affiliate Marketing

The world's largest affiliate marketing program

From
Free
Rated
-
Full reviewWebsite
Offer18 logo

Offer18

Affiliate Marketing

Affiliate tracking for networks and advertisers

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Only Amazon Associates has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amazon Associates commission rates are among the lowest in affiliate marketing at 4-20% by category; Offer18 there is no free plan, only a 14 day trial
  • They diverge on capability: Amazon Associates covers Product linking tools, Offer18 covers Real-time tracking.

Where they differ

Only the attributes on which Amazon Associates and Offer18 actually diverge.

Attributes where Amazon Associates and Offer18 differ
AttributeAmazon AssociatesOffer18
Starting priceFree$49/month
Pricing modelUnknownsubscription
Free tierYesNo
PlatformsWeb, Browser plugin, Mobile browserWeb
Founded19962018

Identical on both: user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amazon Associates

  • Product linking tools
  • Native shopping ads
  • SiteStripe toolbar
  • Commission tracking
  • Real-time reporting
  • WordPress
  • Blogger
  • YouTube

Only in Offer18

  • Real-time tracking
  • Fraud detection
  • Smart links
  • Offer management
  • Publisher portal
  • Postback URLs
  • API integrations

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Amazon Associates

  • affiliate marketing managementnot Offer18
  • Workflow automationnot Offer18
  • Reportingnot Offer18

Offer18

  • Click and conversion tracking for affiliate networksnot Amazon Associates
  • Payout and ROI reporting across partnersnot Amazon Associates
  • Mobile attribution for app installs and in-app eventsnot Amazon Associates
  • Click fraud detectionnot Amazon Associates
  • White-label tracking for agencies running partner programmesnot Amazon Associates

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amazon Associates

  • Commission rates are among the lowest in affiliate marketing at 4-20% by category
  • Requires $100 minimum earnings threshold before payment is issued
  • Cookie duration limited to 24 hours for click tracking, compared to 60-90 days at competitors

Offer18

  • There is no free plan, only a 14 day trial
  • Tier prices are not shown on the pricing page itself

Pricing, plan by plan

Amazon Associates

Free

No published plan breakdown. See the Amazon Associates review.

Offer18

$49/month
  • Basic$49/month
    • 50K clicks
    • Basic features
    • Email support

Which should you pick?

Choose Amazon Associates if

  • You need product linking tools.
  • You want to start without paying.
  • You work on Web, Browser plugin, Mobile browser.
  • You also want native shopping ads.
Amazon Associates review

Choose Offer18 if

  • You need real-time tracking.
  • You also want fraud detection.
Offer18 review

Questions people ask

Is Amazon Associates or Offer18 better?
Neither clearly leads. Amazon Associates starts at Free and Offer18 at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amazon Associates or Offer18?
Amazon Associates has a free tier; the other does not. Paid plans start at Free for Amazon Associates and $49/month for Offer18.
Does Amazon Associates or Offer18 run on more platforms?
Amazon Associates runs on Web, Browser plugin, Mobile browser. Offer18 runs on Web.
Can I use Amazon Associates for free?
Yes. Amazon Associates has a free tier, so you can try it without paying. Offer18 starts at $49/month.
What is Amazon Associates best used for?
Amazon Associates is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what Offer18 is typically brought in for.
What can Amazon Associates do that Offer18 cannot?
Amazon Associates covers Product linking tools, Native shopping ads, SiteStripe toolbar, Commission tracking. Offer18 covers Real-time tracking, Fraud detection, Smart links, Offer management. Both handle Web support.

Answered from the vendors’ own pages

Amazon Associates: Is it free to join Amazon Associates?

Yes. There are no signup fees, monthly costs, or commissions paid to Amazon. Joining and participation are completely free.

Source
Amazon Associates: How long does a click cookie last?

Amazon gives you 24 hours to earn a commission once a visitor clicks an affiliate link. You also earn a commission if a person adds a product to their cart within 24 hours and purchases it within 90 days.

Source
Amazon Associates: What are the commission rates?

Commission rates vary by product category. Amazon Games earns 20%, Luxury Beauty at 10%, Kitchen at 4.5%, and All Other Categories at 4%. Commission rates change frequently.

Source
Amazon Associates: How often does Amazon pay affiliates?

Amazon Associates provides reports updated hourly for most orders. Earnings can be tracked in real-time through the Associates Central dashboard. Payments are issued monthly if earnings exceed $100.

Source
Amazon Associates: Can I earn commissions internationally?

Yes. Amazon Associates operates in multiple countries. OneLink allows US Associates to earn commissions internationally by automatically directing customers to their local Amazon store.

Source
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Related pages

More on Amazon Associates

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