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Agriculture · head to head

Agworld vs METER Group ZENTRA

Agworld logo

Agworld

Agriculture

Farm data management and collaboration platform

From
Free
Rated
-
Full reviewWebsite
METER Group ZENTRA logo

METER Group ZENTRA

Agriculture

Research-grade soil, plant and atmosphere sensors with the ZENTRA Cloud data platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Agworld has a free tier, so it costs nothing to try first.
  • Each has a real cost: Agworld no prices are published for any of the four tiers; METER Group ZENTRA hardware costs several times what commodity soil probes cost, so a farm that only needs a rough irrigation trigger is paying for calibration accuracy it will never use.
  • They diverge on capability: Agworld covers Field mapping, METER Group ZENTRA covers TEROS soil sensors.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Agworld and METER Group ZENTRA actually diverge.

Attributes where Agworld and METER Group ZENTRA differ
AttributeAgworldMETER Group ZENTRA
Starting priceFreeOn request
Pricing modelsubscriptionPer device subscription
Free tierYesNo
Founded2009Unknown

Identical on both: platforms (Web, Ios, Android), user rating (Not yet rated), category (Agriculture).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Agworld

  • Field mapping
  • Crop planning & budgets
  • Activity recording
  • Input tracking
  • Advisor collaboration
  • Compliance reports
  • Yield tracking
  • Chemical records

Only in METER Group ZENTRA

  • TEROS soil sensors
  • Water potential measurement
  • ZL6 data loggers
  • ZENTRA Cloud
  • Threshold alerts
  • Open API
  • ATMOS weather stations

What people use each for

The jobs each tool is most often brought in to do.

Agworld

  • Farm record keeping and compliance documentationnot METER Group ZENTRA
  • Crop planning and input budgetingnot METER Group ZENTRA
  • Sharing field data between growers and agronomistsnot METER Group ZENTRA
  • Margin reporting by paddock or cropnot METER Group ZENTRA
  • Machinery and weather station integration on the Pro tiernot METER Group ZENTRA

METER Group ZENTRA

  • A university soil physics group that needs measurements defensible enough for peer reviewnot Agworld
  • An irrigation district accounting for water applied and lost across a schemenot Agworld
  • A vineyard managing deficit irrigation from water potential rather than volumetric moisture alonenot Agworld
  • An environmental consultancy monitoring a remediation or drainage site where the data may be contestednot Agworld

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Agworld

  • No prices are published for any of the four tiers
  • Planning, budgeting and margin reporting need Grower Plus; machinery integrations and weather stations need Grower Pro
  • The trial is 7 days, after which the account drops to read-only unless you subscribe
  • Basic covers record keeping and compliance only

METER Group ZENTRA

  • Hardware costs several times what commodity soil probes cost, so a farm that only needs a rough irrigation trigger is paying for calibration accuracy it will never use.
  • ZENTRA Cloud is a per-device subscription, so a large sensor network carries a recurring bill that grows linearly with every probe added and is easy to underestimate at design stage.
  • The three-year subscription bundled with the ZL6 Pro means the renewal decision arrives exactly when a typical research grant has ended, which is how long-running datasets get abandoned.
  • METER sells measurement rather than recommendations; there is no irrigation scheduling engine, so someone has to turn the numbers into decisions or buy a second platform that will.
  • Installation quality dominates results with soil sensors, and a badly installed TEROS probe produces confidently wrong data, so the accuracy you paid for depends on field technique the vendor cannot supply.

Pricing, plan by plan

Agworld

Free
  • Farm FreeFree
    • Unlimited farms
    • Basic record keeping
    • Advisor collaboration
  • Farm Pro$25/month
    • Everything in Free
    • Advanced planning
    • Budget tracking
  • Advisor$undefined/month
    • Multi-farm management
    • Client collaboration
    • Recommendation tools

METER Group ZENTRA

On request
  • ZENTRA Cloud$undefined/year
    • Priced per activated device, pay for what you use
    • Three year subscription included with the ZL6 Pro logger
    • Cellular data included in the device subscription

Which should you pick?

Choose Agworld if

  • You need field mapping.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want crop planning & budgets.
Agworld review

Choose METER Group ZENTRA if

  • You need teros soil sensors.
  • You work on Web, iOS, Android.
  • You also want water potential measurement.
METER Group ZENTRA review

Questions people ask

Is Agworld or METER Group ZENTRA better?
Neither clearly leads. Agworld starts at Free and METER Group ZENTRA at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Agworld or METER Group ZENTRA?
Agworld has a free tier; the other does not. Paid plans start at Free for Agworld and On request for METER Group ZENTRA.
Does Agworld or METER Group ZENTRA run on more platforms?
Agworld runs on Web, Ios, Android. METER Group ZENTRA runs on Web, iOS, Android.
Can I use Agworld for free?
Yes. Agworld has a free tier, so you can try it without paying. METER Group ZENTRA starts at On request.
What is Agworld best used for?
Agworld is most often used for farm record keeping and compliance documentation, crop planning and input budgeting, sharing field data between growers and agronomists, margin reporting by paddock or crop. Of those, farm record keeping and compliance documentation and crop planning and input budgeting are not what METER Group ZENTRA is typically brought in for.
What can Agworld do that METER Group ZENTRA cannot?
Agworld covers Field mapping, Crop planning & budgets, Activity recording, Input tracking. METER Group ZENTRA covers TEROS soil sensors, Water potential measurement, ZL6 data loggers, ZENTRA Cloud.

Answered from the vendors’ own pages

Agworld: What are the main feature differences between Agworld's grower tiers?

Grower Basic focuses on digital record keeping and agronomist connections. Grower Plus (marked as most popular) adds planning, budgeting, gross margin reporting, and satellite imagery. Grower Pro includes machinery integrations, weather station connections, and custom reporting for data-driven operations.

Source
METER Group ZENTRA: Is ZENTRA Cloud included with the loggers?

A three-year subscription is included with the ZL6 Pro. Other loggers require a separate per-device subscription.

Agworld: How can I try Agworld before committing to a subscription?

Agworld offers a 7-day free trial with full Pro feature access and no credit card required. After the trial ends, users retain read-only access to their data without subscribing.

Source
METER Group ZENTRA: Do I need a separate cellular data plan?

No. Cellular data is covered within the device subscription rather than billed as a separate SIM contract.

Agworld: Is there an Enterprise plan available for larger farming operations?

Yes, an Enterprise plan is available for large-scale operations. Interested customers should contact Agworld directly through their website's contact form to discuss custom Enterprise pricing and features.

Source
METER Group ZENTRA: Will it tell me when to irrigate?

No. METER provides measurement, not scheduling recommendations. You either interpret the data yourself or feed it into a scheduling platform.

METER Group ZENTRA: Why is it more expensive than commodity soil probes?

Individual sensor calibration and documented measurement physics, which is what makes the data hold up in research, regulatory and legal contexts.

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