Softwr

Accounting · head to head

ADP vs Amplitude

ADP logo

ADP

Accounting

Always Designing for People

From
$29/month
Rated
-
Full reviewWebsite
Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Amplitude has a free tier, so it costs nothing to try first.
  • Each has a real cost: ADP no pricing is published; every quote is custom and driven by employee count and which services are taken; Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • They diverge on capability: ADP covers Payroll, Amplitude covers Event tracking.

Where they differ

Only the attributes on which ADP and Amplitude actually diverge.

Attributes where ADP and Amplitude differ
AttributeADPAmplitude
Starting price$29/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, Ios, AndroidWeb, Ios, Android, Api
CategoryAccountingTechnology
Founded19492012

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ADP

  • Payroll
  • Tax services
  • HR management
  • Time & attendance
  • Benefits administration
  • QuickBooks
  • Sage
  • Oracle

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics

What people use each for

The jobs each tool is most often brought in to do.

ADP

  • Payroll processing and tax filingnot Amplitude
  • HR administration and employee recordsnot Amplitude
  • Time and attendance trackingnot Amplitude
  • Benefits administrationnot Amplitude
  • Talent management on the mid-market and enterprise productsnot Amplitude

Amplitude

  • User behavior analysisnot ADP
  • Feature adoption trackingnot ADP
  • Conversion rate optimizationnot ADP
  • Customer journey mappingnot ADP
  • Retention improvementnot ADP

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ADP

  • No pricing is published; every quote is custom and driven by employee count and which services are taken
  • Split into three separate products by company size, RUN for 1 to 49 employees, Workforce Now for 50 and above, and Lyric HCM for enterprise, so growing across a threshold means changing product rather than plan

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Pricing, plan by plan

ADP

$29/month
  • Essential$79/month
    • Payroll
    • Tax filing
    • Direct deposit
  • Enhanced$139/month
    • HR tools
    • Background checks
    • Job posting

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Which should you pick?

Choose ADP if

  • You need payroll.
  • You work on Web, Ios, Android.
  • You also want tax services.
ADP review

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Questions people ask

Is ADP or Amplitude better?
Neither clearly leads. ADP starts at $29/month and Amplitude at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ADP or Amplitude?
Amplitude has a free tier; the other does not. Paid plans start at $29/month for ADP and Free for Amplitude.
Does ADP or Amplitude run on more platforms?
ADP runs on Web, Ios, Android. Amplitude runs on Web, Ios, Android, Api.
Can I use Amplitude for free?
Yes. Amplitude has a free tier, so you can try it without paying. ADP starts at $29/month.
What is ADP best used for?
ADP is most often used for payroll processing and tax filing, hr administration and employee records, time and attendance tracking, benefits administration. Of those, payroll processing and tax filing and hr administration and employee records are not what Amplitude is typically brought in for.
What can ADP do that Amplitude cannot?
ADP covers Payroll, Tax services, HR management, Time & attendance. Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis.

Answered from the vendors’ own pages

ADP: How is ADP pricing organized?

ADP organizes pricing by business size: Small Business (1-49 employees), Midsized (50-999 employees), and Enterprise (1,000+ employees). Each segment receives customized pricing tailored to specific business needs.

Source
Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
ADP: Is there a current promotional offer for ADP payroll?

ADP currently offers 3 months free when signing up for small business payroll (promotion ends 9/24). Contact sales at 800-225-5237 for details and to request pricing based on your employee count.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
Share

Related pages

More on ADP

More on Amplitude

Keep looking

Other head to heads