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Marketing · head to head

Adobe Analytics vs Kaltura

Adobe Analytics logo

Adobe Analytics

Marketing

Enterprise-class data analytics

From
$5000/month
Rated
-
Full reviewWebsite
Kaltura logo

Kaltura

Webinars

Video platform for learning, media, and engagement

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Adobe Analytics every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published; Kaltura no published pricing; vendor directs all inquiries to request quotes, demos, or trials
  • They diverge on capability: Adobe Analytics covers Real-time reporting, Kaltura covers Video creation.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Adobe Analytics and Kaltura actually diverge.

Attributes where Adobe Analytics and Kaltura differ
AttributeAdobe AnalyticsKaltura
Starting price$5000/monthOn request
Pricing modelquotesubscription
PlatformsWeb, Mobile, ApiWindows, Mac, IOS, Android, Web
CategoryMarketingWebinars
Founded19822006

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adobe Analytics

  • Real-time reporting
  • Advanced segmentation
  • Attribution modeling
  • Predictive analytics
  • Customer journey mapping
  • Experience Cloud
  • Audience Manager
  • Target

Only in Kaltura

  • Video creation
  • Live streaming
  • Analytics
  • Interactive content
  • Mobile apps
  • Canvas
  • Blackboard
  • Moodle

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Adobe Analytics

  • Advanced analyticsnot Kaltura
  • Marketing optimizationnot Kaltura
  • Customer insightsnot Kaltura

Kaltura

  • Enterprise video portals and internal town hallsnot Adobe Analytics
  • Virtual classrooms and lecture capture for universitiesnot Adobe Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adobe Analytics

  • Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published

Kaltura

  • No published pricing; vendor directs all inquiries to request quotes, demos, or trials
  • Pricing is custom per customer with no rate information disclosed publicly

Pricing, plan by plan

Adobe Analytics

$5000/month
  • Adobe Analytics$5000/month
    • Real-time analytics
    • Advanced attribution
    • Predictive analytics

Kaltura

On request
  • Starter$400/month
    • Video library
    • Basic features
  • Professional$1000/month
    • Live streaming
    • Analytics
  • Enterprise$2500/month
    • Custom solutions
    • Support

Which should you pick?

Choose Adobe Analytics if

  • You need real-time reporting.
  • You work on Web, Mobile, Api.
  • You also want advanced segmentation.
Adobe Analytics review

Choose Kaltura if

  • You need video creation.
  • You work on Windows, Mac, IOS, Android, Web.
  • You also want live streaming.
Kaltura review

Questions people ask

Is Adobe Analytics or Kaltura better?
Neither clearly leads. Adobe Analytics starts at $5000/month and Kaltura at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adobe Analytics or Kaltura?
Adobe Analytics starts at $5000/month and Kaltura at On request.
Does Adobe Analytics or Kaltura run on more platforms?
Adobe Analytics runs on Web, Mobile, Api. Kaltura runs on Windows, Mac, IOS, Android, Web.
What is Adobe Analytics best used for?
Adobe Analytics is most often used for advanced analytics, marketing optimization, customer insights. Of those, advanced analytics and marketing optimization are not what Kaltura is typically brought in for.
What can Adobe Analytics do that Kaltura cannot?
Adobe Analytics covers Real-time reporting, Advanced segmentation, Attribution modeling, Predictive analytics. Kaltura covers Video creation, Live streaming, Analytics, Interactive content. Both handle Web support.

Answered from the vendors’ own pages

Kaltura: How much does Kaltura cost?

Kaltura does not publish pricing online. The vendor offers custom pricing based on solutions selected, requiring customers to request quotes or book demos through their website.

Source
Kaltura: Can I try Kaltura before purchasing?

Kaltura offers free trial access, but specific trial terms, duration, and feature restrictions are not stated on the pricing page. Contact Kaltura to request a trial and learn about specific offerings.

Source
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