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Marketing · head to head

Adobe Analytics vs Amazon QuickSight

Adobe Analytics logo

Adobe Analytics

Marketing

Enterprise-class data analytics

From
$5000/month
Rated
-
Amazon QuickSight logo

Amazon QuickSight

Business Intelligence

Scalable, serverless BI by AWS

From
$3/month
Rated
-

The short version

  • Each has a real cost: Adobe Analytics every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published; Amazon QuickSight reader and Reader Pro roles charged separately at $3 and $20/month
  • They diverge on capability: Adobe Analytics covers Real-time reporting, Amazon QuickSight covers SPICE In-memory Engine.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Adobe Analytics and Amazon QuickSight actually diverge.

Attributes where Adobe Analytics and Amazon QuickSight differ
AttributeAdobe AnalyticsAmazon QuickSight
Starting price$5000/month$3/month
Pricing modelquoteper-user
PlatformsWeb, Mobile, ApiAWS
CategoryMarketingBusiness Intelligence
Founded19822006

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adobe Analytics

  • Real-time reporting
  • Advanced segmentation
  • Attribution modeling
  • Predictive analytics
  • Customer journey mapping
  • Experience Cloud
  • Audience Manager
  • Target

Only in Amazon QuickSight

  • SPICE In-memory Engine
  • ML Insights
  • Natural Language Queries
  • Embedded Analytics
  • Pay-per-session
  • Redshift
  • S3
  • Athena

Both cover

  • Web support
  • Mobile support

What people use each for

The jobs each tool is most often brought in to do.

Adobe Analytics

  • Advanced analyticsnot Amazon QuickSight
  • Marketing optimizationnot Amazon QuickSight
  • Customer insightsnot Amazon QuickSight

Amazon QuickSight

  • Business intelligencenot Adobe Analytics
  • Dashboard creationnot Adobe Analytics
  • Data visualizationnot Adobe Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adobe Analytics

  • Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published

Amazon QuickSight

  • Reader and Reader Pro roles charged separately at $3 and $20/month
  • Author and Author Pro roles charged at $24 and $40/month
  • $250/month infrastructure fee required if Pro users or Q&A enabled
  • SPICE storage charged at $0.38/GB monthly (10 GB included)
  • Pixel-perfect reports start at $500/month for 500 monthly units
  • Alerts charged at $0.05-$0.50 per 1,000 metrics evaluated

Pricing, plan by plan

Adobe Analytics

$5000/month
  • Adobe Analytics$5000/month
    • Real-time analytics
    • Advanced attribution
    • Predictive analytics

Amazon QuickSight

$3/month
  • Reader$3/month
    • Dashboard viewing only
  • Reader Pro$20/month
    • Enhanced reader capabilities
  • Author$24/month
    • Dashboard creation and editing
  • Author Pro$40/month
    • Advanced authoring features

Which should you pick?

Choose Adobe Analytics if

  • You need real-time reporting.
  • You work on Web, Mobile, Api.
  • You also want advanced segmentation.

Choose Amazon QuickSight if

  • You need spice in-memory engine.
  • You work on AWS.
  • You also want ml insights.

Questions people ask

Is Adobe Analytics or Amazon QuickSight better?
Neither clearly leads. Adobe Analytics starts at $5000/month and Amazon QuickSight at $3/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adobe Analytics or Amazon QuickSight?
Adobe Analytics starts at $5000/month and Amazon QuickSight at $3/month.
Does Adobe Analytics or Amazon QuickSight run on more platforms?
Adobe Analytics runs on Web, Mobile, Api. Amazon QuickSight runs on AWS.
What is Adobe Analytics best used for?
Adobe Analytics is most often used for advanced analytics, marketing optimization, customer insights. Of those, advanced analytics and marketing optimization are not what Amazon QuickSight is typically brought in for.
What can Adobe Analytics do that Amazon QuickSight cannot?
Adobe Analytics covers Real-time reporting, Advanced segmentation, Attribution modeling, Predictive analytics. Amazon QuickSight covers SPICE In-memory Engine, ML Insights, Natural Language Queries, Embedded Analytics. Both handle Web support, Mobile support.

Answered from the vendors’ own pages

Amazon QuickSight: What does Amazon QuickSight cost per user?

QuickSight pricing varies by user role. Readers start at $3/month, Reader Pro at $20/month, Authors at $24/month, and Author Pro at $40/month. All prices are per user per month.

Source
Amazon QuickSight: Does QuickSight charge an infrastructure fee?

Yes, QuickSight charges an infrastructure fee of $250/month per account if the account has at least one Pro user, has Q&A enabled via topics, or has dashboard Q&A enabled.

Source
Amazon QuickSight: What are QuickSight's session capacity pricing options?

Session capacity pricing starts at $250/month for 500 sessions. Annual plans range from $20,000/year for 50,000 sessions to $258,000/year for 1,600,000 sessions, with volume discounts reducing unit costs from $0.50 to $0.16 per additional session.

Source
Amazon QuickSight: How much does additional SPICE storage cost?

Additional SPICE storage beyond the included 10 GB costs $0.38 per GB per month. Authors receive 10 GB included, but Readers do not.

Source
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