Marketing · head to head
Adobe Analytics vs Amazon QuickSight

Amazon QuickSight
Business Intelligence
Scalable, serverless BI by AWS
- From
- $3/month
- Rated
- -
The short version
- Each has a real cost: Adobe Analytics every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published; Amazon QuickSight reader and Reader Pro roles charged separately at $3 and $20/month
- They diverge on capability: Adobe Analytics covers Real-time reporting, Amazon QuickSight covers SPICE In-memory Engine.
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which Adobe Analytics and Amazon QuickSight actually diverge.
| Attribute | Adobe Analytics | Amazon QuickSight |
|---|---|---|
| Starting price | $5000/month | $3/month |
| Pricing model | quote | per-user |
| Platforms | Web, Mobile, Api | AWS |
| Category | Marketing | Business Intelligence |
| Founded | 1982 | 2006 |
Identical on both: free tier (No), user rating (Not yet rated).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Adobe Analytics
- Real-time reporting
- Advanced segmentation
- Attribution modeling
- Predictive analytics
- Customer journey mapping
- Experience Cloud
- Audience Manager
- Target
Only in Amazon QuickSight
- SPICE In-memory Engine
- ML Insights
- Natural Language Queries
- Embedded Analytics
- Pay-per-session
- Redshift
- S3
- Athena
Both cover
- Web support
- Mobile support
What people use each for
The jobs each tool is most often brought in to do.
Adobe Analytics
- Advanced analyticsnot Amazon QuickSight
- Marketing optimizationnot Amazon QuickSight
- Customer insightsnot Amazon QuickSight
Amazon QuickSight
- Business intelligencenot Adobe Analytics
- Dashboard creationnot Adobe Analytics
- Data visualizationnot Adobe Analytics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Adobe Analytics
- Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published
Amazon QuickSight
- Reader and Reader Pro roles charged separately at $3 and $20/month
- Author and Author Pro roles charged at $24 and $40/month
- $250/month infrastructure fee required if Pro users or Q&A enabled
- SPICE storage charged at $0.38/GB monthly (10 GB included)
- Pixel-perfect reports start at $500/month for 500 monthly units
- Alerts charged at $0.05-$0.50 per 1,000 metrics evaluated
Pricing, plan by plan
Adobe Analytics
$5000/month- Adobe Analytics$5000/month
- Real-time analytics
- Advanced attribution
- Predictive analytics
Amazon QuickSight
$3/month- Reader$3/month
- Dashboard viewing only
- Reader Pro$20/month
- Enhanced reader capabilities
- Author$24/month
- Dashboard creation and editing
- Author Pro$40/month
- Advanced authoring features
Which should you pick?
Choose Adobe Analytics if
- You need real-time reporting.
- You work on Web, Mobile, Api.
- You also want advanced segmentation.
Choose Amazon QuickSight if
- You need spice in-memory engine.
- You work on AWS.
- You also want ml insights.
Questions people ask
- Is Adobe Analytics or Amazon QuickSight better?
- Neither clearly leads. Adobe Analytics starts at $5000/month and Amazon QuickSight at $3/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Adobe Analytics or Amazon QuickSight?
- Adobe Analytics starts at $5000/month and Amazon QuickSight at $3/month.
- Does Adobe Analytics or Amazon QuickSight run on more platforms?
- Adobe Analytics runs on Web, Mobile, Api. Amazon QuickSight runs on AWS.
- What is Adobe Analytics best used for?
- Adobe Analytics is most often used for advanced analytics, marketing optimization, customer insights. Of those, advanced analytics and marketing optimization are not what Amazon QuickSight is typically brought in for.
- What can Adobe Analytics do that Amazon QuickSight cannot?
- Adobe Analytics covers Real-time reporting, Advanced segmentation, Attribution modeling, Predictive analytics. Amazon QuickSight covers SPICE In-memory Engine, ML Insights, Natural Language Queries, Embedded Analytics. Both handle Web support, Mobile support.
Answered from the vendors’ own pages
Amazon QuickSight: What does Amazon QuickSight cost per user?
QuickSight pricing varies by user role. Readers start at $3/month, Reader Pro at $20/month, Authors at $24/month, and Author Pro at $40/month. All prices are per user per month.
SourceAmazon QuickSight: Does QuickSight charge an infrastructure fee?
Yes, QuickSight charges an infrastructure fee of $250/month per account if the account has at least one Pro user, has Q&A enabled via topics, or has dashboard Q&A enabled.
SourceAmazon QuickSight: What are QuickSight's session capacity pricing options?
Session capacity pricing starts at $250/month for 500 sessions. Annual plans range from $20,000/year for 50,000 sessions to $258,000/year for 1,600,000 sessions, with volume discounts reducing unit costs from $0.50 to $0.16 per additional session.
SourceAmazon QuickSight: How much does additional SPICE storage cost?
Additional SPICE storage beyond the included 10 GB costs $0.38 per GB per month. Authors receive 10 GB included, but Readers do not.
SourceRelated pages
More on Adobe Analytics
More on Amazon QuickSight
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