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Marketing & Analytics · head to head

AB Tasty vs ExpressVPN

AB Tasty logo

AB Tasty

Marketing & Analytics

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
ExpressVPN logo

ExpressVPN

Security & Cybersecurity

High-speed, secure, and anonymous VPN service

From
$6.67/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; ExpressVPN the App Store listing (seller Expressco Services, LLC) states subscriptions renew automatically unless canceled at least 24 hours before the end of the billing period, and that any unused portion of a free trial is forfeited on purchase
  • They diverge on capability: AB Tasty covers A/B testing, ExpressVPN covers Lightway protocol.

Where they differ

Only the attributes on which AB Tasty and ExpressVPN actually diverge.

Attributes where AB Tasty and ExpressVPN differ
AttributeAB TastyExpressVPN
Starting price€500/month$6.67/month
Pricing modelquotesubscription
PlatformsWebWeb, Desktop, Mobile, Api
CategoryMarketing & AnalyticsSecurity & Cybersecurity
Founded20112009

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Multiple languages language support

Only in ExpressVPN

  • Lightway protocol
  • TrustedServer technology
  • Network Lock kill switch
  • Split tunneling
  • No activity logs
  • Private DNS
  • Speed test
  • MediaStreamer

Both cover

  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot ExpressVPN
  • Feature flagging and progressive rolloutsnot ExpressVPN
  • Personalising content for identified and anonymous visitorsnot ExpressVPN
  • Search, recommendations and merchandising for ecommercenot ExpressVPN
  • Conversion optimisation experiments across channelsnot ExpressVPN

ExpressVPN

  • Vpnnot AB Tasty
  • Privacynot AB Tasty
  • Streamingnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

ExpressVPN

  • The App Store listing (seller Expressco Services, LLC) states subscriptions renew automatically unless canceled at least 24 hours before the end of the billing period, and that any unused portion of a free trial is forfeited on purchase
  • The same listing caps a single ExpressVPN subscription at 14 simultaneous device connections

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

ExpressVPN

$6.67/month
  • 1 Month$12.95/month
    • 8 devices
    • 94 countries
    • Unlimited bandwidth
  • 12 Months$6.67/month
    • All features
    • 3 months free
    • Best value
  • 6 Months$9.99/month
    • All features
    • 30-day guarantee

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose ExpressVPN if

  • You need lightway protocol.
  • You work on Web, Desktop, Mobile, Api.
  • You also want trustedserver technology.
ExpressVPN review

Questions people ask

Is AB Tasty or ExpressVPN better?
Neither clearly leads. AB Tasty starts at €500/month and ExpressVPN at $6.67/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or ExpressVPN?
AB Tasty starts at €500/month and ExpressVPN at $6.67/month.
Does AB Tasty or ExpressVPN run on more platforms?
AB Tasty runs on Web. ExpressVPN runs on Web, Desktop, Mobile, Api.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what ExpressVPN is typically brought in for.
What can AB Tasty do that ExpressVPN cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. ExpressVPN covers Lightway protocol, TrustedServer technology, Network Lock kill switch, Split tunneling. Both handle Cloud deployment, Web support.
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