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Google Analytics vs Gumroad

Google Analytics logo

Google Analytics

Software

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
G

Gumroad

Software

Sell your stuff, see what sticks

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Gumroad charges a 10 percent plus $0.50 transaction fee on direct sales, rising to 30 percent on sales made through its Discover marketplace

Where they differ

Only the attributes on which Google Analytics and Gumroad actually diverge.

Attributes where Google Analytics and Gumroad differ
AttributeGoogle AnalyticsGumroad
Starting priceFreeOn request
Pricing modelfreemiumsubscription
Free tierYesNo
Founded1998Unknown

Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Gumroad

Nothing recorded that Google Analytics does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Gumroad
  • Event tracking and user behaviour analysisnot Gumroad
  • Traffic source and conversion trackingnot Gumroad

Gumroad

No use cases recorded yet. See the Gumroad review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Gumroad

  • Charges a 10 percent plus $0.50 transaction fee on direct sales, rising to 30 percent on sales made through its Discover marketplace

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Gumroad

On request

No published plan breakdown. See the Gumroad review.

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Gumroad if

Nothing in the data separates Gumroad from Google Analytics on the points above - pick on price and on how each one feels to use.

Gumroad review

Questions people ask

Is Google Analytics or Gumroad better?
Neither clearly leads. Google Analytics starts at Free and Gumroad at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Gumroad?
Google Analytics has a free tier; the other does not. Paid plans start at Free for Google Analytics and On request for Gumroad.
Does Google Analytics or Gumroad run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Gumroad starts at On request.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Gumroad is typically brought in for.
What can Google Analytics do that Gumroad cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow.
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Related pages

More on Google Analytics

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