SEO · pricing
Nightwatch pricing
Nightwatch publishes 3 tiers. Below is each one, what it adds over the tier beneath it, and where the ladder stops being worth climbing for most people.
As of 1 September 2026, Nightwatch pricing is on request across 3 published tiers. Figures are the vendor's list prices as recorded on this page's last check; the vendor's site is the final word.
- Entry price
- On request
- Model
- Per month by tracked keywords, sites and AI usage volume
- Tiers
- 3
- Free tier
- Not on record
Nightwatch plans, side by side
Every published tier in ascending order of price, with the number of features each one lists. An absence here means the record does not itemise it, not that the tier lacks it.
| Plan | Price | Features listed | Step up from the tier below |
|---|---|---|---|
| Starter | €79/month | 4 | Entry tier |
| Professional | €159/month | 4 | +$80/month, 4 more features |
| Agency | €399/month | 4 | +$240/month, 4 more features |
What each tier adds
The set difference between each tier's feature list and the one beneath it. Where a tier lists nothing new, the vendor has either stopped repeating the inherited list or the tier raises limits rather than adding capability, the record does not distinguish the two, so this page does not either.
Starter
€79/monthThe entry tier. It covers 500 keywords tracked daily across 5 websites, 100 keyword researches and 1,000 site audit pages a month, 50 ai prompts and 1,500 ai answers a month, no per-seat fees.
Professional
€159/monthOver Starter, this tier adds:
- 2,500 keywords tracked daily across 25 websites
- White-label reports, unlimited seats, API access
- 10,000 site audit pages a month
- Looker Studio connector
Agency
€399/monthOver Professional, this tier adds:
- 7,500 keywords tracked daily across 100 websites
- Dedicated account manager and SLA-backed priority support
- 100,000 site audit pages a month
- Custom API rate limits
What the product covers
The full Nightwatch feature record, grouped as the catalogue groups it. This is the product as a whole; the record does not map every feature onto a specific tier.
Other
- Daily rank tracking
- AI answer tracking
- White-label reporting
- Content Studio
- Site Audit
- SEO Agent credits
People bring Nightwatch in for a small agency wanting white-label client reports bundled in without paying for an enterprise tier, a team specifically prioritising ai answer engine visibility tracking as a core feature rather than an afterthought, an seo consultant who wants keyword research, content briefs and rank tracking under one login without buying three tools, a business that wants unlimited seats without a per-user licence fee on any plan tier. If that is not the job you are buying for, the alternatives to Nightwatch are worth a look before you commit to a tier.
How that compares in SEO
Too few seo tools in this directory publish a starting price to quote a meaningful median, so the table below is a like-for-like list rather than a ranking.
| Tool | Entry price | Model | Rated | Head to head |
|---|---|---|---|---|
| Nightwatch (this page) | On request | Per month by tracked keywords, sites and AI usage volume | - | |
| Wincher | On request | quote | - | vs Nightwatch |
| Google Search Console | Free | Open source, no licence fee | - | vs Nightwatch |
| Keyword Insights | On request | Per month by credit volume, with pay-as-you-go available | - | vs Nightwatch |
| Rank Math | Free | Freemium, paid tiers billed annually only | - | vs Nightwatch |
| Linkody | On request | Per month by tracked domains and backlinks | - | vs Nightwatch |
| Advanced Web Ranking | On request | Per month by tracked keyword count | - | vs Nightwatch |
Ratings are aggregated from third-party sources and imported with each catalogue entry, they are not reviews hosted on Softwr. How each figure is used is set out on the Nightwatch badges page.
Before you pay for Nightwatch
Three things this page cannot tell you, and all three change the bill. The record carries a price and a billing period but not the unit - per-seat and flat-rate pricing are indistinguishable in this data, so a five-person team may be looking at five times the figure above. It carries no annual rate, so any discount for paying yearly is not something this page can quote. And it carries no trial length.
What it can tell you is the shape of the ladder: 3 tiers between €79/month and €399/month, with the jump itemised above. With no free tier on record, the cheapest way to answer the rest is to compare Nightwatch against the tools that do have one before committing.
Nightwatch runs on web, and is published by Nightwatch of Ljubljana, Slovenia. The full record is on the Nightwatch review, and the rest of the category is under best seo tools.
Nightwatch pricing questions
- How much does Nightwatch cost?
- Nightwatch publishes 3 tiers, from €79/month for Starter up to €399/month for Agency. The cheapest paid tier is €79/month.
- Does Nightwatch have a free plan?
- Not on the record we hold: Nightwatch is listed as Per month by tracked keywords, sites and AI usage volume. Whether a free trial is offered is not something this record captures, so check the vendor's site.
- What is the difference between Starter and Professional on Nightwatch?
- Professional costs €159/month against €79/month, and adds 2,500 keywords tracked daily across 25 websites, white-label reports, unlimited seats, api access, 10,000 site audit pages a month, looker studio connector.
- Is the Agency plan on Nightwatch worth it?
- That depends entirely on whether you need what it adds, which on the published record is 7,500 keywords tracked daily across 100 websites, dedicated account manager and sla-backed priority support, 100,000 site audit pages a month, custom api rate limits. It costs €399/month against €79/month for Starter. Softwr has not used either tier, so this page can tell you what changes, not whether it is worth the difference to you.
- Which seo tools can I use without paying?
- 2 of the 8 seo tools listed alongside Nightwatch have a free tier: Google Search Console, Rank Math.
- What am I actually paying for with Nightwatch?
- The record lists 6 features across 1 area: other. In practice it is brought in for a small agency wanting white-label client reports bundled in without paying for an enterprise tier, a team specifically prioritising ai answer engine visibility tracking as a core feature rather than an afterthought, an seo consultant who wants keyword research, content briefs and rank tracking under one login without buying three tools.
- Does Nightwatch charge per user?
- The record carries a price and a billing period for each of its 3 tiers, but not the unit that price is charged in. Per-seat and flat-rate billing look identical in this data, so check the vendor's page before budgeting for a team.
- Are these Nightwatch prices current?
- They are what the catalogue entry holds, refreshed when the entry is. Vendors change pricing without notice and nobody at Softwr re-verifies each tier by hand, so treat this as a structured summary and the vendor's own pricing page as the authority.
- What should I compare Nightwatch against before paying?
- The closest seo tools in this directory are Wincher, Google Search Console, Keyword Insights, Rank Math. Each has a side-by-side comparison with Nightwatch covering price, platforms and features.