Softwr

Design · head to head

Webflow vs Wix

Webflow logo

Webflow

Design

Build with the power of code — without writing any

From
Free
Rated
-
Full reviewWebsite
Wix logo

Wix

Web Development

Drag-and-drop website builder with hosting, e-commerce and marketing bundled into one subscription

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Webflow does not support user authentication or password management; feature removed January 2026; Wix there is no site export, so moving to another host means rebuilding the site from scratch; the blog exports as WXR and products as CSV but the design and app configuration do not come with you.
  • They diverge on capability: Webflow covers Visual designer, Wix covers Visual editor.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Webflow and Wix actually diverge.

Attributes where Webflow and Wix differ
AttributeWebflowWix
Pricing modelUnknownPer site per month
PlatformsWeb, DesktopWeb, iOS, Android
CategoryDesignWeb Development
Founded2012Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Webflow

  • Visual designer
  • CMS
  • E-commerce
  • Interactions & animations
  • Responsive design
  • Custom code
  • SEO tools
  • Form builder

Only in Wix

  • Visual editor
  • Wix ADI
  • App Market
  • Velo
  • Wix Payments
  • Bookings and Restaurants
  • Marketing suite
  • Managed hosting

What people use each for

The jobs each tool is most often brought in to do.

Webflow

  • Marketing websitesnot Wix
  • E-commerce storesnot Wix
  • Portfoliosnot Wix
  • Business websitesnot Wix
  • Landing pagesnot Wix

Wix

  • A restaurant that needs a menu, online ordering and reservations live before the weekend without a developernot Webflow
  • A tradesperson or consultant who wants a credible five-page brochure site and a contact form without ongoing maintenancenot Webflow
  • A photographer or designer publishing a portfolio where visual control matters more than markup qualitynot Webflow
  • An agency using Wix Studio to deliver low-budget client sites on a fixed fee with client-editable content areasnot Webflow

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Webflow

  • Does not support user authentication or password management; feature removed January 2026
  • Does not automate workflows natively; feature removed June 2025
  • CMS rendering constraints limit scalability: 40 Collection lists per page, 100 items per list, 20,000 items total
  • E-commerce capabilities are limited compared to dedicated platforms
  • Hosting lock-in prevents exporting sites to other platforms; no full server-level access for advanced SEO customizations

Wix

  • There is no site export, so moving to another host means rebuilding the site from scratch; the blog exports as WXR and products as CSV but the design and app configuration do not come with you.
  • Advertised prices are annual-billing rates and monthly billing costs substantially more, so the 17 USD Light plan is really 24 USD if you are not willing to commit for a year.
  • Templates cannot be swapped after publishing; changing the look of an existing site means rebuilding it page by page on a new template.
  • The absolute-positioning editor produces heavy markup and Wix sites routinely score poorly on Core Web Vitals compared with a hand-built or static site, which matters if organic search is your main channel.
  • E-commerce is gated behind the 39 USD Business tier, so a shop paying 29 USD on Core discovers mid-project that abandoned-cart recovery, subscriptions and multi-currency all need an upgrade.

Pricing, plan by plan

Webflow

Free
  • StarterFree
    • 2 projects max
    • 2 pages per site
    • Webflow badge visible
  • Basic$15/month yearly
    • Unlimited pages
    • Remove Webflow badge
    • Basic hosting
  • Premium$25/month yearly
    • 40 CMS Collections
    • 20,000 CMS items
    • Basic e-commerce
  • Team$2500/month annual contract
    • 100 CMS Collections
    • 10 seats
    • Localization

Wix

Free
  • FreeFree
    • Wix subdomain only
    • Wix branding on every page
    • 500MB storage
  • Light$17/month
    • Custom domain
    • No Wix ads
    • 2GB storage
  • Core$29/month
    • Accept payments
    • 50GB storage
    • Basic marketing suite
  • Business$39/month
    • Full e-commerce
    • 100GB storage
    • Advanced analytics

Which should you pick?

Choose Webflow if

  • You need visual designer.
  • You want to start without paying.
  • You work on Web, Desktop.
  • You also want cms.
Webflow review

Choose Wix if

  • You need visual editor.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want wix adi.
Wix review

Questions people ask

Is Webflow or Wix better?
Neither clearly leads. Webflow starts at Free and Wix at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Webflow or Wix?
Webflow starts at Free and Wix at Free.
Does Webflow or Wix run on more platforms?
Webflow runs on Web, Desktop. Wix runs on Web, iOS, Android.
Can I use Webflow for free?
Both have a free tier, so you can try either at no cost before committing.
What is Webflow best used for?
Webflow is most often used for marketing websites, e-commerce stores, portfolios, business websites. Of those, marketing websites and e-commerce stores are not what Wix is typically brought in for.
What can Webflow do that Wix cannot?
Webflow covers Visual designer, CMS, E-commerce, Interactions & animations. Wix covers Visual editor, Wix ADI, App Market, Velo.

Answered from the vendors’ own pages

Webflow: Does Webflow have a free plan?

Yes, Webflow's Starter plan is free with the Webflow badge visible on sites. It allows up to 2 projects with 2 pages per site, hosted on webflow.io subdomain. Full functionality requires upgrading to paid Site plans.

Source
Wix: Can I move my Wix site to WordPress?

Not directly. You can export blog posts as WXR and products as CSV, but the pages, design and app settings have to be rebuilt.

Webflow: What are Webflow's current paid plans and pricing?

Webflow's Site plans start at $15/month (Basic), $25/month (Premium), or custom for Enterprise when billed annually. As of May 2026, Webflow merged CMS and Business plans into Premium at $25/month yearly, including 40 CMS Collections and 20,000 CMS items.

Source
Wix: Is the free plan usable for a business?

No. It shows Wix ads on every page and does not allow a custom domain.

Webflow: Does Webflow support user authentication?

No, Webflow removed native user authentication and password management in January 2026. For projects requiring login systems or user management, Webflow is not suitable.

Source
Wix: Does Wix charge transaction fees?

Wix itself does not add a commission on paid plans, but Wix Payments charges standard card processing fees per transaction.

Webflow: How does Webflow integrate with other tools?

Webflow integrates with Zapier supporting 5 triggers, 7 actions, and 2 searches without code. It also supports webhooks for real-time events like CMS item creation and form submissions through Zapier's Webhook connector.

Source
Wix: What is the difference between Wix and Wix Studio?

Studio is the agency-oriented editor with responsive CSS-grid layout, reusable design systems and client handover; it targets people building sites for other people.

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