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Design · head to head

Webflow vs Wix Studio

Webflow logo

Webflow

Design

Build with the power of code — without writing any

From
Free
Rated
-
Full reviewWebsite
Wix Studio logo

Wix Studio

Web Development

Web platform for agencies and enterprises to build high-performing sites

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Webflow does not support user authentication or password management; feature removed January 2026; Wix Studio free plan lacks advanced features and requires Wix branding
  • They diverge on capability: Webflow covers Visual designer, Wix Studio covers Responsive editor with pixel-perfect control.

Where they differ

Only the attributes on which Webflow and Wix Studio actually diverge.

Attributes where Webflow and Wix Studio differ
AttributeWebflowWix Studio
Pricing modelUnknownsubscription, rates shown per country and not published in a fixed currency
PlatformsWeb, DesktopWeb, Mobile app
CategoryDesignWeb Development
Founded20122006

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Webflow

  • Visual designer
  • CMS
  • E-commerce
  • Interactions & animations
  • Responsive design
  • Custom code
  • SEO tools
  • Form builder

Only in Wix Studio

  • Responsive editor with pixel-perfect control
  • Flexbox and section grid controls
  • No-code animations
  • Custom CSS capabilities
  • JavaScript support
  • Frontend and backend APIs
  • eCommerce with customizable checkout
  • Bookings and appointments

What people use each for

The jobs each tool is most often brought in to do.

Webflow

  • Marketing websitesnot Wix Studio
  • E-commerce storesnot Wix Studio
  • Portfoliosnot Wix Studio
  • Business websitesnot Wix Studio
  • Landing pagesnot Wix Studio

Wix Studio

  • Building responsive websites for creative portfoliosnot Webflow
  • Launching high-converting eCommerce storesnot Webflow
  • Managing service business bookings and schedulingnot Webflow
  • Creating event ticketing and registration platformsnot Webflow
  • Scaling multi-site management for agenciesnot Webflow

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Webflow

  • Does not support user authentication or password management; feature removed January 2026
  • Does not automate workflows natively; feature removed June 2025
  • CMS rendering constraints limit scalability: 40 Collection lists per page, 100 items per list, 20,000 items total
  • E-commerce capabilities are limited compared to dedicated platforms
  • Hosting lock-in prevents exporting sites to other platforms; no full server-level access for advanced SEO customizations

Wix Studio

  • Free plan lacks advanced features and requires Wix branding
  • Pricing increases with additional site collaborators
  • Storage limits on lower-tier plans may constrain media-heavy sites
  • Prices shown are GST-inclusive and vary by location
  • Business Elite tier at $159.77/month is expensive for small sites
  • Published plan prices vary by country and are rendered dynamically, so the rate you see may differ from the figures quoted here

Pricing, plan by plan

Webflow

Free
  • StarterFree
    • 2 projects max
    • 2 pages per site
    • Webflow badge visible
  • Basic$15/month yearly
    • Unlimited pages
    • Remove Webflow badge
    • Basic hosting
  • Premium$25/month yearly
    • 40 CMS Collections
    • 20,000 CMS items
    • Basic e-commerce
  • Team$2500/month annual contract
    • 100 CMS Collections
    • 10 seats
    • Localization

Wix Studio

Free

No published plan breakdown. See the Wix Studio review.

Which should you pick?

Choose Webflow if

  • You need visual designer.
  • You want to start without paying.
  • You work on Web, Desktop.
  • You also want cms.
Webflow review

Choose Wix Studio if

  • You need responsive editor with pixel-perfect control.
  • You want to start without paying.
  • You work on Web, Mobile app.
  • You also want flexbox and section grid controls.
Wix Studio review

Questions people ask

Is Webflow or Wix Studio better?
Neither clearly leads. Webflow starts at Free and Wix Studio at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Webflow or Wix Studio?
Webflow starts at Free and Wix Studio at Free.
Does Webflow or Wix Studio run on more platforms?
Webflow runs on Web, Desktop. Wix Studio runs on Web, Mobile app.
Can I use Webflow for free?
Both have a free tier, so you can try either at no cost before committing.
What is Webflow best used for?
Webflow is most often used for marketing websites, e-commerce stores, portfolios, business websites. Of those, marketing websites and e-commerce stores are not what Wix Studio is typically brought in for.
What can Webflow do that Wix Studio cannot?
Webflow covers Visual designer, CMS, E-commerce, Interactions & animations. Wix Studio covers Responsive editor with pixel-perfect control, Flexbox and section grid controls, No-code animations, Custom CSS capabilities.

Answered from the vendors’ own pages

Webflow: Does Webflow have a free plan?

Yes, Webflow's Starter plan is free with the Webflow badge visible on sites. It allows up to 2 projects with 2 pages per site, hosted on webflow.io subdomain. Full functionality requires upgrading to paid Site plans.

Source
Wix Studio: What is included in all Wix plans?

All plans include custom domain option, reliable web hosting, AI creation tools, 24/7 customer care, and 14-day money-back guarantee.

Source
Webflow: What are Webflow's current paid plans and pricing?

Webflow's Site plans start at $15/month (Basic), $25/month (Premium), or custom for Enterprise when billed annually. As of May 2026, Webflow merged CMS and Business plans into Premium at $25/month yearly, including 40 CMS Collections and 20,000 CMS items.

Source
Wix Studio: How does storage scale across Wix Studio plans?

Free and Light plans offer minimal storage. Core plan includes 50 GB, Business plan includes 100 GB, and Business Elite includes unlimited storage.

Source
Webflow: Does Webflow support user authentication?

No, Webflow removed native user authentication and password management in January 2026. For projects requiring login systems or user management, Webflow is not suitable.

Source
Wix Studio: Are Wix Studio prices the same globally?

No. Prices and currency vary by location. USD prices displayed are for reference only and include GST.

Source
Webflow: How does Webflow integrate with other tools?

Webflow integrates with Zapier supporting 5 triggers, 7 actions, and 2 searches without code. It also supports webhooks for real-time events like CMS item creation and form submissions through Zapier's Webhook connector.

Source
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