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Web Development · head to head

Wix vs Wix Studio

Wix logo

Wix

Web Development

Drag-and-drop website builder with hosting, e-commerce and marketing bundled into one subscription

From
Free
Rated
-
Full reviewWebsite
Wix Studio logo

Wix Studio

Web Development

Web platform for agencies and enterprises to build high-performing sites

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Wix there is no site export, so moving to another host means rebuilding the site from scratch; the blog exports as WXR and products as CSV but the design and app configuration do not come with you.; Wix Studio free plan lacks advanced features and requires Wix branding
  • They diverge on capability: Wix covers Visual editor, Wix Studio covers Responsive editor with pixel-perfect control.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which Wix and Wix Studio actually diverge.

Attributes where Wix and Wix Studio differ
AttributeWixWix Studio
Pricing modelPer site per monthsubscription, rates shown per country and not published in a fixed currency
PlatformsWeb, iOS, AndroidWeb, Mobile app
FoundedUnknown2006

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Web Development).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Wix

  • Visual editor
  • Wix ADI
  • App Market
  • Velo
  • Wix Payments
  • Bookings and Restaurants
  • Marketing suite
  • Managed hosting

Only in Wix Studio

  • Responsive editor with pixel-perfect control
  • Flexbox and section grid controls
  • No-code animations
  • Custom CSS capabilities
  • JavaScript support
  • Frontend and backend APIs
  • eCommerce with customizable checkout
  • Bookings and appointments

What people use each for

The jobs each tool is most often brought in to do.

Wix

  • A restaurant that needs a menu, online ordering and reservations live before the weekend without a developernot Wix Studio
  • A tradesperson or consultant who wants a credible five-page brochure site and a contact form without ongoing maintenancenot Wix Studio
  • A photographer or designer publishing a portfolio where visual control matters more than markup qualitynot Wix Studio
  • An agency using Wix Studio to deliver low-budget client sites on a fixed fee with client-editable content areasnot Wix Studio

Wix Studio

  • Building responsive websites for creative portfoliosnot Wix
  • Launching high-converting eCommerce storesnot Wix
  • Managing service business bookings and schedulingnot Wix
  • Creating event ticketing and registration platformsnot Wix
  • Scaling multi-site management for agenciesnot Wix

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Wix

  • There is no site export, so moving to another host means rebuilding the site from scratch; the blog exports as WXR and products as CSV but the design and app configuration do not come with you.
  • Advertised prices are annual-billing rates and monthly billing costs substantially more, so the 17 USD Light plan is really 24 USD if you are not willing to commit for a year.
  • Templates cannot be swapped after publishing; changing the look of an existing site means rebuilding it page by page on a new template.
  • The absolute-positioning editor produces heavy markup and Wix sites routinely score poorly on Core Web Vitals compared with a hand-built or static site, which matters if organic search is your main channel.
  • E-commerce is gated behind the 39 USD Business tier, so a shop paying 29 USD on Core discovers mid-project that abandoned-cart recovery, subscriptions and multi-currency all need an upgrade.

Wix Studio

  • Free plan lacks advanced features and requires Wix branding
  • Pricing increases with additional site collaborators
  • Storage limits on lower-tier plans may constrain media-heavy sites
  • Prices shown are GST-inclusive and vary by location
  • Business Elite tier at $159.77/month is expensive for small sites
  • Published plan prices vary by country and are rendered dynamically, so the rate you see may differ from the figures quoted here

Pricing, plan by plan

Wix

Free
  • FreeFree
    • Wix subdomain only
    • Wix branding on every page
    • 500MB storage
  • Light$17/month
    • Custom domain
    • No Wix ads
    • 2GB storage
  • Core$29/month
    • Accept payments
    • 50GB storage
    • Basic marketing suite
  • Business$39/month
    • Full e-commerce
    • 100GB storage
    • Advanced analytics

Wix Studio

Free

No published plan breakdown. See the Wix Studio review.

Which should you pick?

Choose Wix if

  • You need visual editor.
  • You want to start without paying.
  • You work on Web, iOS, Android.
  • You also want wix adi.
Wix review

Choose Wix Studio if

  • You need responsive editor with pixel-perfect control.
  • You want to start without paying.
  • You work on Web, Mobile app.
  • You also want flexbox and section grid controls.
Wix Studio review

Questions people ask

Is Wix or Wix Studio better?
Neither clearly leads. Wix starts at Free and Wix Studio at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Wix or Wix Studio?
Wix starts at Free and Wix Studio at Free.
Does Wix or Wix Studio run on more platforms?
Wix runs on Web, iOS, Android. Wix Studio runs on Web, Mobile app.
Can I use Wix for free?
Both have a free tier, so you can try either at no cost before committing.
What is Wix best used for?
Wix is most often used for a restaurant that needs a menu, online ordering and reservations live before the weekend without a developer, a tradesperson or consultant who wants a credible five-page brochure site and a contact form without ongoing maintenance, a photographer or designer publishing a portfolio where visual control matters more than markup quality, an agency using wix studio to deliver low-budget client sites on a fixed fee with client-editable content areas. Of those, a restaurant that needs a menu, online ordering and reservations live before the weekend without a developer and a tradesperson or consultant who wants a credible five-page brochure site and a contact form without ongoing maintenance are not what Wix Studio is typically brought in for.
What can Wix do that Wix Studio cannot?
Wix covers Visual editor, Wix ADI, App Market, Velo. Wix Studio covers Responsive editor with pixel-perfect control, Flexbox and section grid controls, No-code animations, Custom CSS capabilities.

Answered from the vendors’ own pages

Wix: Can I move my Wix site to WordPress?

Not directly. You can export blog posts as WXR and products as CSV, but the pages, design and app settings have to be rebuilt.

Wix Studio: What is included in all Wix plans?

All plans include custom domain option, reliable web hosting, AI creation tools, 24/7 customer care, and 14-day money-back guarantee.

Source
Wix: Is the free plan usable for a business?

No. It shows Wix ads on every page and does not allow a custom domain.

Wix Studio: How does storage scale across Wix Studio plans?

Free and Light plans offer minimal storage. Core plan includes 50 GB, Business plan includes 100 GB, and Business Elite includes unlimited storage.

Source
Wix: Does Wix charge transaction fees?

Wix itself does not add a commission on paid plans, but Wix Payments charges standard card processing fees per transaction.

Wix Studio: Are Wix Studio prices the same globally?

No. Prices and currency vary by location. USD prices displayed are for reference only and include GST.

Source
Wix: What is the difference between Wix and Wix Studio?

Studio is the agency-oriented editor with responsive CSS-grid layout, reusable design systems and client handover; it targets people building sites for other people.

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