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Fashion · head to head

Shopify Plus vs True Fit

Shopify Plus logo

Shopify Plus

Fashion

Enterprise e-commerce for fashion brands

From
$2000/month
Rated
-
Full reviewWebsite
True Fit logo

True Fit

Fashion

AI-powered fit personalization

From
On request
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Shopify Plus starting at $2,500/month with 1-year minimum commitment, no upper limit specified; True Fit no published pricing information
  • They diverge on capability: Shopify Plus covers Unlimited bandwidth, True Fit covers AI size recommendations.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Shopify Plus and True Fit actually diverge.

Attributes where Shopify Plus and True Fit differ
AttributeShopify PlusTrue Fit
Starting price$2000/monthOn request
Pricing modelsubscriptionusage-based
PlatformsWeb, Mobile, Pos, ApiWeb, Api
Founded20062005

Identical on both: free tier (No), user rating (Not yet rated), category (Fashion).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Shopify Plus

  • Unlimited bandwidth
  • Shopify Flow automation
  • Multi-store management
  • Wholesale B2B portal
  • Advanced reporting
  • Headless commerce
  • International selling
  • POS integration

Only in True Fit

  • AI size recommendations
  • Fit confidence scoring
  • Cross-brand fit mapping
  • Body profile learning
  • Returns reduction
  • Conversion optimization
  • Fit analytics
  • Consumer insights

Both cover

  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Shopify Plus

  • D2C e-commercenot True Fit
  • Wholesale B2Bnot True Fit
  • Omnichannel retailnot True Fit
  • International expansionnot True Fit
  • Flash salesnot True Fit

True Fit

  • Fashion e-commerce fit predictionnot Shopify Plus
  • Retail size recommendationsnot Shopify Plus
  • Apparel fit datanot Shopify Plus

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Shopify Plus

  • Starting at $2,500/month with 1-year minimum commitment, no upper limit specified
  • Additional stores cost $300/month each, or require negotiating revenue share for more complex operations

True Fit

  • No published pricing information
  • Demo-required model prevents price comparison
  • No free tier or trial mentioned

Pricing, plan by plan

Shopify Plus

$2000/month
  • Plus$2000/month
    • Unlimited staff accounts
    • Shopify Flow automation
    • Wholesale channel
  • Plus Enterprise$undefined/month
    • Everything in Plus
    • Custom checkout
    • Dedicated infrastructure

True Fit

On request
  • Growth$undefined/month
    • Size recommendations
    • Fit confidence score
    • Basic analytics
  • Scale$undefined/month
    • Everything in Growth
    • Advanced personalization
    • Fit analytics dashboard
  • Enterprise$undefined/month
    • Everything in Scale
    • Custom AI models
    • API access

Which should you pick?

Choose Shopify Plus if

  • You need unlimited bandwidth.
  • You work on Web, Mobile, Pos, Api.
  • You also want shopify flow automation.
Shopify Plus review

Choose True Fit if

  • You need ai size recommendations.
  • You work on Web, Api.
  • You also want fit confidence scoring.
True Fit review

Questions people ask

Is Shopify Plus or True Fit better?
Neither clearly leads. Shopify Plus starts at $2000/month and True Fit at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Shopify Plus or True Fit?
Shopify Plus starts at $2000/month and True Fit at On request.
Does Shopify Plus or True Fit run on more platforms?
Shopify Plus runs on Web, Mobile, Pos, Api. True Fit runs on Web, Api.
What is Shopify Plus best used for?
Shopify Plus is most often used for d2c e-commerce, wholesale b2b, omnichannel retail, international expansion. Of those, d2c e-commerce and wholesale b2b are not what True Fit is typically brought in for.
What can Shopify Plus do that True Fit cannot?
Shopify Plus covers Unlimited bandwidth, Shopify Flow automation, Multi-store management, Wholesale B2B portal. True Fit covers AI size recommendations, Fit confidence scoring, Cross-brand fit mapping, Body profile learning. Both handle SOC2.

Answered from the vendors’ own pages

Shopify Plus: How much does Shopify Plus cost?

Shopify Plus starts at $2,500 USD per month on a 1-year term or $2,300 USD per month on a 3-year term.

Source
True Fit: Does True Fit publish pricing on its website?

No. True Fit does not disclose pricing models, subscription costs, or plan tiers on its public website. Interested parties are directed to 'Get a Demo' to learn about pricing.

Source
Shopify Plus: How much do additional stores cost on Shopify Plus?

Additional stores cost $300 USD per month per store, or customers can choose a variable revenue share model for more complex business operations.

Source
True Fit: Is there a free trial or freemium tier for True Fit?

No information about free trials or freemium options is provided on the True Fit website. All pricing is handled through direct consultation.

Source
Shopify Plus: What features are included in Shopify Plus?

Shopify Plus includes B2B tools, headless commerce APIs, POS system, checkout customization, analytics, automation tools, and unlimited online stores (main plus 9 expansion stores included).

Source
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