Softwr

Software · head to head

SEMrush vs Zoom

SEMrush logo

SEMrush

Software

Do SEO, content marketing, competitor research, PPC and social media marketing from just one platfor

From
Free
Rated
-
Full reviewWebsite
Zoom logo

Zoom

Software

Video conferencing that's easy, reliable, and secure

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: SEMrush free tier limited to 10 reports per day across all tools; Zoom cost creep from add-ons increases pricing from $14/user to $25+/user when including Phone and advanced features
  • They diverge on capability: SEMrush covers Keyword research, Zoom covers HD video & audio.

Where they differ

Only the attributes on which SEMrush and Zoom actually diverge.

Attributes where SEMrush and Zoom differ
AttributeSEMrushZoom
Pricing modelfreemiumsubscription
PlatformsWeb, Mobile appWeb, iOS, Android, Windows, macOS
Founded20082011

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SEMrush

  • Keyword research
  • Site audit
  • Competitor analysis
  • Backlink analytics
  • Rank tracking
  • Content marketing
  • PPC research
  • Social media tools

Only in Zoom

  • HD video & audio
  • Screen sharing
  • Recording & transcripts
  • Virtual backgrounds
  • Breakout rooms
  • Polling & Q&A
  • Chat
  • Whiteboard

Both cover

  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

SEMrush

  • SEO keyword research and competitor analysisnot Zoom
  • Website performance tracking and auditingnot Zoom
  • Content marketing optimizationnot Zoom
  • PPC advertising researchnot Zoom

Zoom

  • Team meetingsnot SEMrush
  • Webinarsnot SEMrush
  • Virtual eventsnot SEMrush
  • Online trainingnot SEMrush
  • Telehealthnot SEMrush

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SEMrush

  • Free tier limited to 10 reports per day across all tools
  • Keyword tracking capped at 500 per month on entry tiers (SEO and Starter plans)
  • Additional users cost £45/month per user above base subscription
  • Most advanced features require Advanced plan (£455.67/month), making entry cost significant for small teams

Zoom

  • Cost creep from add-ons increases pricing from $14/user to $25+/user when including Phone and advanced features
  • Feature set is overwhelming with complex navigation and too many options
  • Limited analytics and coaching features compared to dedicated contact center platforms
  • Call recording and admin oversight lack strict governance needed for regulated industries

Pricing, plan by plan

SEMrush

Free

No published plan breakdown. See the SEMrush review.

Zoom

Free
  • BasicFree
    • 100 participants
    • 40-minute group meetings
    • Unlimited 1-on-1 meetings
  • Pro$14.99/month
    • 100 participants
    • 30-hour group meetings
    • Cloud recording (5GB)
  • Business$19.99/month
    • 300 participants
    • Single sign-on
    • Recording transcripts
  • Enterprise$25/month
    • 500 participants
    • Advanced admin features
    • Executive business review

Which should you pick?

Choose SEMrush if

  • You need keyword research.
  • You want to start without paying.
  • You work on Web, Mobile app.
  • You also want site audit.
SEMrush review

Choose Zoom if

  • You need hd video & audio.
  • You want to start without paying.
  • You work on Web, iOS, Android, Windows, macOS.
  • You also want screen sharing.
Zoom review

Questions people ask

Is SEMrush or Zoom better?
Neither clearly leads. SEMrush starts at Free and Zoom at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SEMrush or Zoom?
SEMrush starts at Free and Zoom at Free.
Does SEMrush or Zoom run on more platforms?
SEMrush runs on Web, Mobile app. Zoom runs on Web, iOS, Android, Windows, macOS.
Can I use SEMrush for free?
Both have a free tier, so you can try either at no cost before committing.
What is SEMrush best used for?
SEMrush is most often used for seo keyword research and competitor analysis, website performance tracking and auditing, content marketing optimization, ppc advertising research. Of those, seo keyword research and competitor analysis and website performance tracking and auditing are not what Zoom is typically brought in for.
What can SEMrush do that Zoom cannot?
SEMrush covers Keyword research, Site audit, Competitor analysis, Backlink analytics. Zoom covers HD video & audio, Screen sharing, Recording & transcripts, Virtual backgrounds. Both handle SOC2.

Answered from the vendors’ own pages

Zoom: What are Zoom's main pricing tiers?

Zoom offers a free Basic plan with 40-minute limits for group meetings, Pro at $14.16/user/month, Business at $15.58/user/month with 300 participant capacity, and Enterprise with custom pricing. Additional costs apply for Phone ($10.50/user/month), Webinars, and Rooms.

Source
Zoom: What integrations does Zoom support?

Zoom integrates with Salesforce, Slack, Microsoft 365, Google Workspace, HubSpot, Zendesk, and many other business applications, though integration depth varies by partner.

Source
Zoom: Can Zoom be used for webinars?

Yes, Zoom Webinars is available as a separate product starting at $66.67 per month, providing larger audience capabilities and specialized webinar features.

Source
Share

Related pages

More on SEMrush

More on Zoom

Keep looking

Other head to heads