Softwr

Business Intelligence · head to head

SAP BusinessObjects vs Segment

SAP BusinessObjects logo

SAP BusinessObjects

Business Intelligence

Enterprise business intelligence suite

From
$400/month
Rated
-
Full reviewWebsite
Segment logo

Segment

Technology

Customer data platform that unifies your data

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Segment has a free tier, so it costs nothing to try first.
  • Each has a real cost: SAP BusinessObjects sAP BusinessObjects Private Cloud Edition is listed on UK G-Cloud 14 as a Cloud software service by SAP (UK) Limited titled 'SAP Business Objects Private Cloud Edition', alongside a reseller listing from NTT DATA Business Solutions; the G-Cloud search results describe it as subscription-based but show no per-user or per-month figure in the listing summary; Segment pricing is not transparent; requires sales contact for quotes
  • They diverge on capability: SAP BusinessObjects covers Crystal Reports, Segment covers Data collection.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which SAP BusinessObjects and Segment actually diverge.

Attributes where SAP BusinessObjects and Segment differ
AttributeSAP BusinessObjectsSegment
Starting price$400/monthFree
Pricing modelsubscriptionUnknown
Free tierNoYes
PlatformsWeb, Desktop, MobileWeb, API
CategoryBusiness IntelligenceTechnology
Founded19722011

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in SAP BusinessObjects

  • Crystal Reports
  • Web Intelligence
  • Lumira
  • Analysis for Office
  • Live Office
  • SAP HANA
  • SAP ERP
  • Oracle

Only in Segment

  • Data collection
  • Data routing
  • Data warehouse
  • Identity resolution
  • Protocols
  • Privacy portal
  • Functions
  • Replay

What people use each for

The jobs each tool is most often brought in to do.

SAP BusinessObjects

  • Enterprise reportingnot Segment
  • Executive dashboardsnot Segment
  • Regulatory compliancenot Segment
  • Strategic planningnot Segment
  • Operational analyticsnot Segment

Segment

  • Customer data unificationnot SAP BusinessObjects
  • Marketing attributionnot SAP BusinessObjects
  • Product analyticsnot SAP BusinessObjects
  • Data governancenot SAP BusinessObjects
  • Personalizationnot SAP BusinessObjects

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

SAP BusinessObjects

  • SAP BusinessObjects Private Cloud Edition is listed on UK G-Cloud 14 as a Cloud software service by SAP (UK) Limited titled 'SAP Business Objects Private Cloud Edition', alongside a reseller listing from NTT DATA Business Solutions; the G-Cloud search results describe it as subscription-based but show no per-user or per-month figure in the listing summary

Segment

  • Pricing is not transparent; requires sales contact for quotes
  • No lower-tier option for small businesses without contacting sales
  • Custom pricing can be expensive for mid-market companies
  • Now owned by Twilio, which affects long-term independence and focus

Pricing, plan by plan

SAP BusinessObjects

$400/month
  • Standard$400/month
    • Core BI Tools
    • Web Intelligence
    • Crystal Reports
  • EnterpriseFree
    • Full Suite
    • Advanced Features
    • Premium Support

Segment

Free

No published plan breakdown. See the Segment review.

Which should you pick?

Choose SAP BusinessObjects if

  • You need crystal reports.
  • You work on Web, Desktop, Mobile.
  • You also want web intelligence.
SAP BusinessObjects review

Choose Segment if

  • You need data collection.
  • You want to start without paying.
  • You work on Web, API.
  • You also want data routing.
Segment review

Questions people ask

Is SAP BusinessObjects or Segment better?
Neither clearly leads. SAP BusinessObjects starts at $400/month and Segment at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, SAP BusinessObjects or Segment?
Segment has a free tier; the other does not. Paid plans start at $400/month for SAP BusinessObjects and Free for Segment.
Does SAP BusinessObjects or Segment run on more platforms?
SAP BusinessObjects runs on Web, Desktop, Mobile. Segment runs on Web, API.
Can I use Segment for free?
Yes. Segment has a free tier, so you can try it without paying. SAP BusinessObjects starts at $400/month.
What is SAP BusinessObjects best used for?
SAP BusinessObjects is most often used for enterprise reporting, executive dashboards, regulatory compliance, strategic planning. Of those, enterprise reporting and executive dashboards are not what Segment is typically brought in for.
What can SAP BusinessObjects do that Segment cannot?
SAP BusinessObjects covers Crystal Reports, Web Intelligence, Lumira, Analysis for Office. Segment covers Data collection, Data routing, Data warehouse, Identity resolution.

Answered from the vendors’ own pages

Segment: Does Segment have a free plan?

Segment uses a freemium model with 10K users included free. Additional users require paid plans based on monthly active users (MTUs), calculated as monthly active users plus anonymous visitors per month.

Source
Segment: What is Segment's pricing based on?

Segment pricing is based on monthly active users (MTU), which equals your monthly active users plus anonymous visitors. Pricing is customized; contact sales for specific quotes.

Source
Segment: What is the difference between Customer Data Pipeline and Customer Data Platform?

Pipeline (Business) focuses on data collection and delivery to 700+ destinations. CDP includes Pipeline plus Unify for unified profiles and Engage for audience orchestration with AI capabilities.

Source
Segment: How many integrations does Segment have?

Segment connects to over 700 destinations, allowing data to be sent to analytics platforms, data warehouses, CRMs, and other business tools.

Source
Segment: Does Segment have SSO and HIPAA compliance?

Yes. Both Pipeline and CDP tiers offer multi-factor authentication, single sign-on (SSO), and HIPAA eligibility for healthcare organizations.

Source
Share

Related pages

More on SAP BusinessObjects

More on Segment

Keep looking

Other head to heads