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Technology · head to head

PostHog vs VerneMQ

PostHog logo

PostHog

Technology

The single platform to analyze, test, observe, and deploy new features

From
Free
Rated
-
Full reviewWebsite
VerneMQ logo

VerneMQ

Databases

Erlang MQTT broker whose source is Apache 2.0 but whose official binaries need a paid subscription

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: PostHog the free tier covers 1M events, 5K web session recordings and 2.5K mobile recordings per month before usage-based billing starts; VerneMQ the official binaries and Docker images are not Apache 2.0 but sit under a EULA requiring a yearly commercial subscription, a distinction easy to miss and awkward to discover during a licence audit.
  • They diverge on capability: PostHog covers Product analytics, VerneMQ covers Erlang/OTP clustering.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which PostHog and VerneMQ actually diverge.

Attributes where PostHog and VerneMQ differ
AttributePostHogVerneMQ
Pricing modelusage-basedquote
PlatformsWeb, Ios, Android, ApiLinux, Docker, macOS, Kubernetes
CategoryTechnologyDatabases
Founded2020Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in PostHog

  • Product analytics
  • Session recording
  • Feature flags
  • A/B testing
  • Heatmaps
  • SQL access
  • Data warehouse
  • Apps platform

Only in VerneMQ

  • Erlang/OTP clustering
  • MQTT 5.0 support
  • Plugin system
  • Backpressure handling
  • Bridge support
  • Metrics export
  • MQTT over WebSockets
  • Pluggable auth backends

What people use each for

The jobs each tool is most often brought in to do.

PostHog

  • Product analyticsnot VerneMQ
  • Feature experimentationnot VerneMQ
  • User behavior trackingnot VerneMQ
  • A/B testingnot VerneMQ
  • Debug production issuesnot VerneMQ

VerneMQ

  • An industrial operator that wants an MQTT broker with predictable memory behaviour and no data integration features it will not usenot PostHog
  • A team building from source to stay strictly under Apache 2.0 terms with no vendor licence entanglementnot PostHog
  • A deployment needing custom authentication logic implemented as a plugin in Lua or over a webhooknot PostHog
  • An organisation that wants a broker maintained by a small European company rather than by a vendor that keeps changing licencesnot PostHog

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

PostHog

  • The free tier covers 1M events, 5K web session recordings and 2.5K mobile recordings per month before usage-based billing starts
  • Accounts without a card on file are limited to 1 project; adding one raises it to 6
  • Data retention is 1 year until a card is added, which extends it to 7 years
  • Support is community-only until the account is on a paid plan
  • Error tracking is capped at 100K exceptions and surveys at 1500 responses per month on the free tier

VerneMQ

  • The official binaries and Docker images are not Apache 2.0 but sit under a EULA requiring a yearly commercial subscription, a distinction easy to miss and awkward to discover during a licence audit.
  • Octavo Labs is a very small company, so support depth, response times and the bus factor on the codebase are materially thinner than at HiveMQ or EMQ.
  • There is no data integration or rule engine layer, so routing messages into a database means writing and operating your own consumer service.
  • Operating an Erlang cluster requires runtime knowledge that most teams do not have and will use for nothing else in their stack.
  • There is no vendor-managed cloud offering, so every deployment is self-operated with the infrastructure and on-call cost that implies.

Pricing, plan by plan

PostHog

Free
  • FreeFree
    • 1M events/month
    • 5K sessions/month
    • Unlimited users
  • Paid$undefined/month
    • $0.00031/event
    • $0.005/session
    • Advanced permissions
  • Enterprise$undefined/month
    • SAML SSO
    • Advanced security
    • Dedicated support

VerneMQ

Free
  • Source buildFree
    • Apache 2.0 licensed source from GitHub
    • Full clustering and plugin capability
    • You compile and package it yourself
  • Binary packages and Docker images$undefined/year
    • Covered by the VerneMQ EULA, not Apache 2.0
    • Yearly usage subscription expected for commercial use
    • Official builds and Docker images
  • Commercial support$undefined/year
    • Evaluation, customisation and operations assistance
    • Custom development
    • Long-term maintenance agreements

Which should you pick?

Choose PostHog if

  • You need product analytics.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want session recording.
PostHog review

Choose VerneMQ if

  • You need erlang/otp clustering.
  • You want to start without paying.
  • You work on Linux, Docker, macOS, Kubernetes.
  • You also want mqtt 5.0 support.
VerneMQ review

Questions people ask

Is PostHog or VerneMQ better?
Neither clearly leads. PostHog starts at Free and VerneMQ at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, PostHog or VerneMQ?
PostHog starts at Free and VerneMQ at Free.
Does PostHog or VerneMQ run on more platforms?
PostHog runs on Web, Ios, Android, Api. VerneMQ runs on Linux, Docker, macOS, Kubernetes.
Can I use PostHog for free?
Both have a free tier, so you can try either at no cost before committing.
What is PostHog best used for?
PostHog is most often used for product analytics, feature experimentation, user behavior tracking, a/b testing. Of those, product analytics and feature experimentation are not what VerneMQ is typically brought in for.
What can PostHog do that VerneMQ cannot?
PostHog covers Product analytics, Session recording, Feature flags, A/B testing. VerneMQ covers Erlang/OTP clustering, MQTT 5.0 support, Plugin system, Backpressure handling.

Answered from the vendors’ own pages

PostHog: What does PostHog's free tier include per month?

PostHog free tier includes: 1M analytics events, 5K session replays, 1M feature flag requests, 100K error tracking exceptions, 1,500 survey responses, 1M data warehouse rows, 10K data pipeline events, 100K AI observability events, 500 PostHog AI credits, 10K workflow messages, and 10GB log ingestion. Source: https://posthog.com/pricing

Source
VerneMQ: Is VerneMQ free?

The source is Apache 2.0 and free. The official binary packages and Docker images are covered by a separate EULA that expects a yearly fee for commercial use.

PostHog: How much data retention does PostHog provide on paid plans?

PostHog free tier provides 1-year data retention. Pay-as-you-go plans offer 7-year data retention across all projects, enabling longer historical analysis. Source: https://posthog.com/pricing

Source
VerneMQ: Is the project still maintained?

Yes. Octavo Labs AG in Zurich continues to publish 2.x releases, most recently in 2026.

PostHog: What percentage of PostHog users stay on the free tier?

PostHog states that 97% of companies use PostHog for free, indicating extensive free tier adoption. However, specific per-unit pricing rates for overages on paid plans are not published. Source: https://posthog.com/pricing

Source
VerneMQ: Does it have a managed cloud?

No. Every deployment is self-hosted, with commercial support available from Octavo Labs.

PostHog: When does PostHog provide priority support on paid plans?

PostHog provides email or Slack support for accounts exceeding $2,000/month on pay-as-you-go plans. Specific response times and support SLAs are not detailed on their pricing page. Source: https://posthog.com/pricing

Source
VerneMQ: How does it compare to EMQX?

Narrower in features and without a rule engine, but with a simpler licence story for source builds after EMQX moved to BSL.

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