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Technology · head to head

PostHog vs RudderStack

PostHog logo

PostHog

Technology

The single platform to analyze, test, observe, and deploy new features

From
Free
Rated
-
RudderStack logo

RudderStack

Automation Integration

The open-source customer data platform

From
Free
Rated
-

The short version

  • Each has a real cost: PostHog the free tier covers 1M events, 5K web session recordings and 2.5K mobile recordings per month before usage-based billing starts; RudderStack on the free plan data processing stops after a second consecutive overage rather than being billed, so exceeding 250,000 events twice breaks the pipeline
  • They diverge on capability: PostHog covers Product analytics, RudderStack covers Data collection.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which PostHog and RudderStack actually diverge.

Attributes where PostHog and RudderStack differ
AttributePostHogRudderStack
Pricing modelusage-basedfreemium
PlatformsWeb, Ios, Android, ApiWeb, Self-hosted
CategoryTechnologyAutomation Integration
Founded20202018

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in PostHog

  • Product analytics
  • Session recording
  • Feature flags
  • A/B testing
  • Heatmaps
  • SQL access
  • Data warehouse
  • Apps platform

Only in RudderStack

  • Data collection
  • Event tracking
  • Audience segmentation
  • Warehouse ingestion
  • Real-time sync
  • Data transformation
  • Privacy controls
  • 200+ destinations

Both cover

  • GDPR
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

PostHog

  • Product analyticsnot RudderStack
  • Feature experimentationnot RudderStack
  • User behavior trackingnot RudderStack
  • A/B testingnot RudderStack
  • Debug production issuesnot RudderStack

RudderStack

  • Collecting event data from apps and websites and routing it to warehouses and toolsnot PostHog
  • Building a warehouse first customer data pipelinenot PostHog

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

PostHog

  • The free tier covers 1M events, 5K web session recordings and 2.5K mobile recordings per month before usage-based billing starts
  • Accounts without a card on file are limited to 1 project; adding one raises it to 6
  • Data retention is 1 year until a card is added, which extends it to 7 years
  • Support is community-only until the account is on a paid plan
  • Error tracking is capped at 100K exceptions and surveys at 1500 responses per month on the free tier

RudderStack

  • On the free plan data processing stops after a second consecutive overage rather than being billed, so exceeding 250,000 events twice breaks the pipeline
  • The free plan allows 250,000 events a month
  • Growth starts at $265 a month for 1 million events, with volume sold in tiers up to 25 million
  • Overage is charged as the gap to the next tier's price rather than per event, so a small excess costs a full tier step

Pricing, plan by plan

PostHog

Free
  • FreeFree
    • 1M events/month
    • 5K sessions/month
    • Unlimited users
  • Paid$undefined/month
    • $0.00031/event
    • $0.005/session
    • Advanced permissions
  • Enterprise$undefined/month
    • SAML SSO
    • Advanced security
    • Dedicated support

RudderStack

Free
  • FreeFree
    • 250K events per month
    • 16 SDK sources
    • 200+ cloud destinations
  • Growth$265/month
    • 1 million events per month (up to 25 million available)
    • Unlimited team members
    • Tracking plans
  • Enterprise$null/mo
    • 5-minute warehouse sync
    • Unlimited transformations
    • Access to Profiles & Data Apps

Which should you pick?

Choose PostHog if

  • You need product analytics.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want session recording.

Choose RudderStack if

  • You need data collection.
  • You want to start without paying.
  • You work on Web, Self-hosted.
  • You also want event tracking.

Questions people ask

Is PostHog or RudderStack better?
Neither clearly leads. PostHog starts at Free and RudderStack at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, PostHog or RudderStack?
PostHog starts at Free and RudderStack at Free.
Does PostHog or RudderStack run on more platforms?
PostHog runs on Web, Ios, Android, Api. RudderStack runs on Web, Self-hosted.
Can I use PostHog for free?
Both have a free tier, so you can try either at no cost before committing.
What is PostHog best used for?
PostHog is most often used for product analytics, feature experimentation, user behavior tracking, a/b testing. Of those, product analytics and feature experimentation are not what RudderStack is typically brought in for.
What can PostHog do that RudderStack cannot?
PostHog covers Product analytics, Session recording, Feature flags, A/B testing. RudderStack covers Data collection, Event tracking, Audience segmentation, Warehouse ingestion. Both handle GDPR, Cloud deployment.

Answered from the vendors’ own pages

PostHog: What does PostHog's free tier include per month?

PostHog free tier includes: 1M analytics events, 5K session replays, 1M feature flag requests, 100K error tracking exceptions, 1,500 survey responses, 1M data warehouse rows, 10K data pipeline events, 100K AI observability events, 500 PostHog AI credits, 10K workflow messages, and 10GB log ingestion. Source: https://posthog.com/pricing

Source
RudderStack: What is RudderStack's free plan limit?

RudderStack's free plan includes 250K events per month with 16 SDK sources, 200+ cloud destinations, warehouse destinations, and Reverse ETL at no cost.

Source
PostHog: How much data retention does PostHog provide on paid plans?

PostHog free tier provides 1-year data retention. Pay-as-you-go plans offer 7-year data retention across all projects, enabling longer historical analysis. Source: https://posthog.com/pricing

Source
RudderStack: How much does RudderStack Growth plan cost?

RudderStack Growth plan costs $265 per month with annual billing discount available, providing 1 million events per month (up to 25 million available), unlimited team members, and 2 workspaces.

Source
PostHog: What percentage of PostHog users stay on the free tier?

PostHog states that 97% of companies use PostHog for free, indicating extensive free tier adoption. However, specific per-unit pricing rates for overages on paid plans are not published. Source: https://posthog.com/pricing

Source
RudderStack: What happens if I exceed my RudderStack event limit?

On the free plan, data processing stops after your second consecutive overage. Paid plan customers face overage fees calculated as the difference between the next tier's pricing and their current plan.

Source
PostHog: When does PostHog provide priority support on paid plans?

PostHog provides email or Slack support for accounts exceeding $2,000/month on pay-as-you-go plans. Specific response times and support SLAs are not detailed on their pricing page. Source: https://posthog.com/pricing

Source
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