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Affiliate Marketing · head to head

Affiliatly vs PFL

Affiliatly logo

Affiliatly

Affiliate Marketing

Simple affiliate software for e-commerce stores

From
Free
Rated
-
Full reviewWebsite
PFL logo

PFL

Affiliate Marketing

Tactile marketing automation platform

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Affiliatly has a free tier, so it costs nothing to try first.
  • Each has a real cost: Affiliatly limited to 10 platform integrations, which may exclude niche or emerging e-commerce platforms; PFL pFL's homepage describes its direct mail automation products in detail but every pricing action is a 'Talk To Us' or 'Book a Meeting' CTA, with no edition names or figures published
  • They diverge on capability: Affiliatly covers Automatic tracking, PFL covers Tactile marketing automation.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Affiliatly and PFL actually diverge.

Attributes where Affiliatly and PFL differ
AttributeAffiliatlyPFL
Starting priceFreeOn request
Pricing modelUnknownsubscription
Free tierYesNo
Founded20141996

Identical on both: platforms (Web), user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Affiliatly

  • Automatic tracking
  • Custom commission rates
  • Affiliate dashboard
  • Coupon tracking
  • Manual payouts
  • Shopify
  • WooCommerce
  • BigCommerce

Only in PFL

  • Tactile marketing automation
  • Variable data printing
  • Dimensional mailers
  • Swag fulfillment
  • Intent-based triggers
  • Salesforce
  • Marketo
  • HubSpot

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Affiliatly

  • affiliate marketing management
  • Workflow automation
  • Reporting

PFL

  • affiliate marketing management
  • Workflow automation
  • Reporting

Both are used for affiliate marketing management, workflow automation, reporting, on those jobs the choice comes down to price and fit rather than capability.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Affiliatly

  • Limited to 10 platform integrations, which may exclude niche or emerging e-commerce platforms
  • Affiliate tier capped at 50 on the Starter plan, requiring upgrade for programs with more affiliates
  • Advanced customization options are limited compared to enterprise-level affiliate platforms

PFL

  • PFL's homepage describes its direct mail automation products in detail but every pricing action is a 'Talk To Us' or 'Book a Meeting' CTA, with no edition names or figures published

Pricing, plan by plan

Affiliatly

Free
  • FreeFree
    • First 50 tracked orders
  • Starter$16/month
    • Unlimited orders
    • 50 affiliates max
  • Advanced$24/month
    • 200 affiliates
    • Branded portal
  • Professional$39/month
    • 500 affiliates
    • Custom SKU commissions

PFL

On request
  • EnterpriseFree
    • Custom pricing
    • Full platform
    • Dedicated support

Which should you pick?

Choose Affiliatly if

  • You need automatic tracking.
  • You want to start without paying.
  • You also want custom commission rates.
Affiliatly review

Choose PFL if

  • You need tactile marketing automation.
  • You also want variable data printing.
PFL review

Questions people ask

Is Affiliatly or PFL better?
Neither clearly leads. Affiliatly starts at Free and PFL at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Affiliatly or PFL?
Affiliatly has a free tier; the other does not. Paid plans start at Free for Affiliatly and On request for PFL.
Does Affiliatly or PFL run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Affiliatly for free?
Yes. Affiliatly has a free tier, so you can try it without paying. PFL starts at On request.
What is Affiliatly best used for?
Affiliatly is most often used for affiliate marketing management, workflow automation, reporting.
What can Affiliatly do that PFL cannot?
Affiliatly covers Automatic tracking, Custom commission rates, Affiliate dashboard, Coupon tracking. PFL covers Tactile marketing automation, Variable data printing, Dimensional mailers, Swag fulfillment. Both handle Web support.

Answered from the vendors’ own pages

Affiliatly: Does Affiliatly offer a free plan?

Yes, Affiliatly is free for your first 50 tracked orders. Once you exceed 50 orders, you must upgrade to a paid plan starting at $16 per month for the Starter tier.

Source
PFL: How is PFL's direct mail pricing structured?

PFL does not publish standardized pricing on their website. Pricing depends on specific campaign requirements including batch size, mail format, and volume. Batch sizes range from hundreds to millions.

Source
Affiliatly: Which e-commerce platforms does Affiliatly integrate with?

Affiliatly integrates with 10 major e-commerce platforms: Shopify, WooCommerce, BigCommerce, Squarespace, Storeden, Magento, Jumpseller, Ecwid, Lightspeed, and Wix.

Source
PFL: What mail formats are available?

PFL offers 25+ mail formats to meet various campaign needs, with automation capabilities for CRM and marketing automation platform integration.

Source
Affiliatly: Can I track offline affiliate sales?

Yes. Affiliatly supports offline tracking through coupon codes and QR codes. Affiliates can share unique QR codes online or print them for physical promotions, and purchases made by customers scanning those codes are automatically tracked and credited.

Source
PFL: Can I get a pricing estimate before committing?

PFL offers a free strategy audit at no obligation, which can help determine the right solution for specific needs. Interested parties can contact sales via phone (800) 930-5088, email ([email protected]), or through their website.

Source
Affiliatly: How does Affiliatly's API pricing work?

Affiliatly's API integration is completely free. The API enables tracking via link clicks, product codes/SKUs, or customer emails, and supports automatic order status updates and product information syncing.

Source
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