Softwr

Calendar & Time Management · head to head

Float vs Ruler Analytics

Float logo

Float

Calendar & Time Management

Resource management for agencies and teams

From
$6/month
Rated
-
Full reviewWebsite
Ruler Analytics logo

Ruler Analytics

Marketing & Analytics

Closed-loop marketing attribution

From
£299/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Float web-only platform without native desktop applications; Ruler Analytics no free plan or trial available, requiring custom quote for pricing
  • They diverge on capability: Float covers Resource scheduling, Ruler Analytics covers Multi-touch attribution.

Where they differ

Only the attributes on which Float and Ruler Analytics actually diverge.

Attributes where Float and Ruler Analytics differ
AttributeFloatRuler Analytics
Starting price$6/month£299/month
Pricing modelsubscriptionUnknown
PlatformsWeb, Ios, AndroidWeb
CategoryCalendar & Time ManagementMarketing & Analytics
Founded20112012

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Float

  • Resource scheduling
  • Capacity planning
  • Time tracking
  • Project planning
  • Reports
  • Asana
  • Jira
  • Teamwork

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Float

  • Schedulingnot Ruler Analytics
  • Appointment bookingnot Ruler Analytics
  • Time trackingnot Ruler Analytics
  • Resource managementnot Ruler Analytics
  • Team coordinationnot Ruler Analytics

Ruler Analytics

  • Marketing attributionnot Float
  • ROI measurementnot Float
  • Lead trackingnot Float
  • Revenue attributionnot Float

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Float

  • Web-only platform without native desktop applications
  • No offline mode for resource planning
  • Limited reporting customization on lower-tier plans
  • No built-in payroll or invoicing features

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

Float

$6/month
  • Starter$6/month
    • Resource scheduling
    • Time off
    • Basic reports
  • Pro$10/month
    • Time tracking
    • Budget tracking
    • Advanced reports

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose Float if

  • You need resource scheduling.
  • You work on Web, Ios, Android.
  • You also want capacity planning.
Float review

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.
Ruler Analytics review

Questions people ask

Is Float or Ruler Analytics better?
Neither clearly leads. Float starts at $6/month and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Float or Ruler Analytics?
Float starts at $6/month and Ruler Analytics at £299/month.
Does Float or Ruler Analytics run on more platforms?
Float runs on Web, Ios, Android. Ruler Analytics runs on Web.
What is Float best used for?
Float is most often used for scheduling, appointment booking, time tracking, resource management. Of those, scheduling and appointment booking are not what Ruler Analytics is typically brought in for.
What can Float do that Ruler Analytics cannot?
Float covers Resource scheduling, Capacity planning, Time tracking, Project planning. Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Both handle Web support.

Answered from the vendors’ own pages

Float: What does Float pricing start at?

Float's Starter plan begins at $7 per user per month for basic resource scheduling and capacity management. The Pro plan costs $12 per user per month with advanced features like estimates and actuals tracking.

Source
Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Float: Is Float independent or backed by investors?

Float is independent and self-funded. The company is a B Corp certified since 2024 and is profitable. It has never raised venture funding and operates with a fully remote team.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Float: What platforms does Float support?

Float is a web-based platform accessible through modern browsers. It provides visual resource management, scheduling, capacity planning, time tracking, and forecasting tools.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source
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Related pages

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