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Software · head to head

Amie vs Ruler Analytics

Amie logo

Amie

Software

The joyful productivity app

From
Free
Rated
-
Ruler Analytics logo

Ruler Analytics

Software

Closed-loop marketing attribution

From
£299/month
Rated
-

The short version

  • Only Amie has a free tier, so it costs nothing to try first.
  • Each has a real cost: Amie runs on macOS, Windows and iOS, with no Android app; Ruler Analytics no free plan or trial available, requiring custom quote for pricing
  • They diverge on capability: Amie covers Combined calendar and todos, Ruler Analytics covers Multi-touch attribution.

Where they differ

Only the attributes on which Amie and Ruler Analytics actually diverge.

Attributes where Amie and Ruler Analytics differ
AttributeAmieRuler Analytics
Starting priceFree£299/month
Pricing modelfreemiumUnknown
Free tierYesNo
PlatformsMacos, Ios, WebWeb
Founded20202012

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amie

  • Combined calendar and todos
  • Scheduling links
  • Smart suggestions
  • Beautiful design
  • Keyboard shortcuts
  • Google Calendar
  • Todoist
  • Linear

Only in Ruler Analytics

  • Multi-touch attribution
  • Call tracking
  • Form tracking
  • Revenue attribution
  • Customer journey tracking
  • CRM integration
  • Marketing ROI
  • Custom reporting

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Amie

  • Recording meetings and generating summaries and action itemsnot Ruler Analytics
  • Joining calls on Zoom, Google Meet, Microsoft Teams, Webex and Slack huddlesnot Ruler Analytics
  • Turning meeting outcomes into calendar events and tasksnot Ruler Analytics
  • Pushing notes into Notion, HubSpot, Pipedrive or Linearnot Ruler Analytics

Ruler Analytics

  • Marketing attributionnot Amie
  • ROI measurementnot Amie
  • Lead trackingnot Amie
  • Revenue attributionnot Amie

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amie

  • Runs on macOS, Windows and iOS, with no Android app
  • Pricing is not published on the product page

Ruler Analytics

  • No free plan or trial available, requiring custom quote for pricing
  • Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
  • Pricing scales with monthly traffic volume, making costs unpredictable
  • Setup requires manual integration with CRM and data sources

Pricing, plan by plan

Amie

Free
  • FreeFree
    • Calendar
    • Basic to-dos
    • Integrations
  • Pro$10/month
    • Scheduling links
    • Advanced features
    • Priority support

Ruler Analytics

£299/month
  • Small$299/month
    • Up to 10,000 monthly visits
    • Form tracking
    • Call tracking
  • Medium$499/month
    • Up to 50,000 monthly visits
    • Data-driven attribution
    • Segmentation
  • Advanced$1499/month
    • 100k+ monthly visits
    • Marketing mix modeling
    • AI agents for analytics

Which should you pick?

Choose Amie if

  • You need combined calendar and todos.
  • You want to start without paying.
  • You work on Macos, Ios, Web.
  • You also want scheduling links.

Choose Ruler Analytics if

  • You need multi-touch attribution.
  • You also want call tracking.

Questions people ask

Is Amie or Ruler Analytics better?
Neither clearly leads. Amie starts at Free and Ruler Analytics at £299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amie or Ruler Analytics?
Amie has a free tier; the other does not. Paid plans start at Free for Amie and £299/month for Ruler Analytics.
Does Amie or Ruler Analytics run on more platforms?
Amie runs on Macos, Ios, Web. Ruler Analytics runs on Web.
Can I use Amie for free?
Yes. Amie has a free tier, so you can try it without paying. Ruler Analytics starts at £299/month.
What is Amie best used for?
Amie is most often used for recording meetings and generating summaries and action items, joining calls on zoom, google meet, microsoft teams, webex and slack huddles, turning meeting outcomes into calendar events and tasks, pushing notes into notion, hubspot, pipedrive or linear. Of those, recording meetings and generating summaries and action items and joining calls on zoom, google meet, microsoft teams, webex and slack huddles are not what Ruler Analytics is typically brought in for.
What can Amie do that Ruler Analytics cannot?
Amie covers Combined calendar and todos, Scheduling links, Smart suggestions, Beautiful design. Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Both handle Web support.

Answered from the vendors’ own pages

Ruler Analytics: What does Ruler Analytics track?

Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.

Source
Ruler Analytics: Does Ruler Analytics offer a free plan?

No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.

Source
Ruler Analytics: What attribution models does Ruler Analytics support?

Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.

Source

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