Softwr

Calendar & Time Management · head to head

Float vs Northbeam

Float logo

Float

Calendar & Time Management

Resource management for agencies and teams

From
$6/month
Rated
-
Full reviewWebsite
Northbeam logo

Northbeam

Marketing & Analytics

Marketing intelligence for growth brands

From
$1500/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Float web-only platform without native desktop applications; Northbeam limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • They diverge on capability: Float covers Resource scheduling, Northbeam covers Cross-platform attribution.

Where they differ

Only the attributes on which Float and Northbeam actually diverge.

Attributes where Float and Northbeam differ
AttributeFloatNorthbeam
Starting price$6/month$1500/month
Pricing modelsubscriptionUnknown
PlatformsWeb, Ios, AndroidWeb, API
CategoryCalendar & Time ManagementMarketing & Analytics
Founded20112020

Identical on both: free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Float

  • Resource scheduling
  • Capacity planning
  • Time tracking
  • Project planning
  • Reports
  • Asana
  • Jira
  • Teamwork

Only in Northbeam

  • Cross-platform attribution
  • Media mix modeling
  • Creative analytics
  • Real-time dashboards
  • Incrementality testing
  • Customer journey
  • Cohort analysis
  • LTV predictions

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Float

  • Schedulingnot Northbeam
  • Appointment bookingnot Northbeam
  • Time trackingnot Northbeam
  • Resource managementnot Northbeam
  • Team coordinationnot Northbeam

Northbeam

  • Marketing attributionnot Float
  • Media optimizationnot Float
  • Creative testingnot Float
  • Budget allocationnot Float

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Float

  • Web-only platform without native desktop applications
  • No offline mode for resource planning
  • Limited reporting customization on lower-tier plans
  • No built-in payroll or invoicing features

Northbeam

  • Limited creative-level reporting focused on campaign and ad set rather than individual ad performance
  • Lack of transparency in attribution modeling methodology and how credit is assigned
  • Pageview-based pricing that can scale faster than perceived value for high-traffic, lower-conversion brands
  • Slower reporting cadence limits real-time feedback for teams requiring immediate performance data

Pricing, plan by plan

Float

$6/month
  • Starter$6/month
    • Resource scheduling
    • Time off
    • Basic reports
  • Pro$10/month
    • Time tracking
    • Budget tracking
    • Advanced reports

Northbeam

$1500/month
  • Starter$1500/month
    • Multi-touch attribution
    • Media mix modeling
    • Up to 1M monthly pageviews
  • Professional$2500/month
    • All Starter features
    • Creative analytics
    • Export API access

Which should you pick?

Choose Float if

  • You need resource scheduling.
  • You work on Web, Ios, Android.
  • You also want capacity planning.
Float review

Choose Northbeam if

  • You need cross-platform attribution.
  • You work on Web, API.
  • You also want media mix modeling.
Northbeam review

Questions people ask

Is Float or Northbeam better?
Neither clearly leads. Float starts at $6/month and Northbeam at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Float or Northbeam?
Float starts at $6/month and Northbeam at $1500/month.
Does Float or Northbeam run on more platforms?
Float runs on Web, Ios, Android. Northbeam runs on Web, API.
What is Float best used for?
Float is most often used for scheduling, appointment booking, time tracking, resource management. Of those, scheduling and appointment booking are not what Northbeam is typically brought in for.
What can Float do that Northbeam cannot?
Float covers Resource scheduling, Capacity planning, Time tracking, Project planning. Northbeam covers Cross-platform attribution, Media mix modeling, Creative analytics, Real-time dashboards. Both handle Web support.

Answered from the vendors’ own pages

Float: What does Float pricing start at?

Float's Starter plan begins at $7 per user per month for basic resource scheduling and capacity management. The Pro plan costs $12 per user per month with advanced features like estimates and actuals tracking.

Source
Northbeam: How is Northbeam priced?

Northbeam offers three tiers: Starter ($1,500/month), Professional ($2,500/month), and Enterprise (custom quote). Pricing is based on monthly pageviews and refreshed data frequency. There are no setup fees, free plan, or free trial.

Source
Float: Is Float independent or backed by investors?

Float is independent and self-funded. The company is a B Corp certified since 2024 and is profitable. It has never raised venture funding and operates with a fully remote team.

Source
Northbeam: What platforms does Northbeam integrate with?

Northbeam integrates with Shopify, Meta Ads, Google Ads, TikTok, Pinterest, Snapchat, YouTube, Klaviyo, Recharge, and others. It pushes attribution data to Meta CAPI, Google Conversion API, GA4, and TikTok Events API.

Source
Float: What platforms does Float support?

Float is a web-based platform accessible through modern browsers. It provides visual resource management, scheduling, capacity planning, time tracking, and forecasting tools.

Source
Northbeam: What does Northbeam measure?

Northbeam uses multi-touch attribution (MTA), media mix modeling (MMM), and Northbeam Apex to measure how paid media spend translates to revenue. Apex sends attribution data directly back to ad platforms for algorithm optimization.

Source
Northbeam: Who should use Northbeam?

Northbeam is ideal for intermediate to advanced ecommerce operators at Shopify-based DTC brands generating $1M+ annual revenue and spending at least $1.5M yearly on paid media across multiple channels.

Source
Northbeam: What are Northbeam's main limitations?

Key limitations include a steep learning curve and complex interface, shallow creative-level reporting, lack of model transparency, pricing that can scale faster than value for high-traffic brands, and slower reporting cadence compared to real-time dashboards.

Source
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